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Missed the boat on SEO? Here’s a game plan

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
We are more than halfway through the summer season for a lot of the marine industry. Have you noticed a drop in customers or bookings? That is likely directly related to how much (or little) online marketing of your business you did in the off-season or slower times. As summer comes to an end and we approach the lull of school starting back up, most marine businesses are entering the best time of year to get a strong online marketing strategy in place. Empty nesters and snowbirds are planning their migration to warmer weather locales looking for good fishing, lodging,...
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August 7, 2023
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Creating A Comprehensive Marketing Plan

By Marine Marketing, SEO Marketing, Social Media, Website Design

It’s critical to the success of your business that you spend time and energy developing a comprehensive marketing plan. Developing a plan with effective marketing strategies is key for four main business growth goals: Build a solid online presence Drive traffic to your website Generate leads Convert website visitors into paying customers  Part of your comprehensive marketing plan should include market research to understand what and how your customers are finding you. A whopping 85% of consumers conduct research before they make a purchase online and the most used tactic for research is a company’s website. As a result, the…

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April 28, 2022
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Boosting Leads with Social Media

By Marine Marketing, Social Media

As is true with many things both in business and life in general,  your social media marketing can become exponentially more effective, with the help of a dedicated plan and team. A social media marketing strategy can help you boost leads as long as you remain consistent and provide content for your customers on a regular basis. A lot of companies find that although the content they create is great and creative, and they’re sharing it on social media, their audience engagement doesn’t improve. You might get a couple of likes but not the followers or customers you would like…

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February 14, 2022
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Why You Need to Conduct a Marketing Audit & Analysis

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media
The world of marketing and social media has become quite complex in this new age of uber-technology. Companies need to be experts in all forms of digital marketing, including social media. While the name “audit” can be scary, in this case it can be the difference between a good online presence with great marketing campaigns and cyber oblivion. A marketing audit is a structured examination or review of the way a business is being marketed to its selected audience, or customers. Audits are generally conducted by a third party, like Charternet Web Solutions, so as to avoid bias and because...
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January 28, 2022
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Managing Your Local Reputation Online

By Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Reputation is Perception "Character is like a tree, and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” — Abraham Lincoln "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” — Warren Buffett "The way to gain a good reputation is to endeavor to be what you desire to appear.” — Socrates As these three wise men allude to, reputation is primarily based on perception. Businesses can be ruined by even one person’s negative perception from a...
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August 17, 2021
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Why Local Search is Necessary for Your Business

By Industry News, Internet Marketing, SEO Marketing, Social Media
In years past, the majority of our customer's clients were tourists visiting from outside of their area. With so many travel restrictions, that is the case anymore. As a result, there has been a shift in marketing - to focus more aggressively on the local region. More and more businesses are exploring and doing more in their local regions and optimizing their web search to meet this new opportunity. Local search consists of SEO (search engine optimization) and NAP (name, address, phone) consistency.  According to CallRail, the leading call tracking and marketing analytics software company, NAP consistency is "the accuracy...
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February 25, 2021
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customer reviews boost business

Cultivate Your Local Reputation with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

This spring and summer, the peak season for a lot of our clients, was one of uncertainty in 2020.  As we enter the slower part of the year, now is the time to evaluate where you can strengthen your marine business and set yourself up for success going into 2021. Regardless of industry, there’s nothing more valuable in growing your business than customer referrals and testimonials. Facebook, Yelp, and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominate in local search engine results, and have the ability to shut down…

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October 14, 2020
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The Importance of Online Customer Reviews

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Marine businesses all over the country are trying to find ways to make themselves seen in the most effective ways possible. While SEO, PPC, and Social Media strategies are important, they all rely on something critical - customer reviews! During this time, cultivating and relying on your customer reviews (past and present) should be part of your larger marketing strategy. An extension to word-of-mouth referrals, the reviews about your business offer that validation and piece-of-mind for prospective and returning customers. In fact, 88% of customers report they trust online reviews as much as they do personal recommendations. How Can You...
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June 24, 2020
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It is time to rev up your PPC!

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media
Turning on Your PPC Campaign Strategy Now In mere months, COVID-19 has shifted nearly every nuance of the world around us. The marine, travel, and tourism industries saw a particular downturn during stay-at-home orders across the world, bearing as much as a 50%+ conversion drop. But as states begin to dip their toes into how to safely and efficiently phase into opening up again, it’s important to keep an eye on your paid ad campaign strategy. Recalibrate Your Strategy  As we discussed in our last free webinar, now is the time to review and reassess your current campaign strategy and...
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June 8, 2020
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What you need to know about PPC

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media, Website Design
If you’re looking to drive more qualified visitors to your website and usher those potential customers into booking, paid search advertising can be an effective tool in your marketing tacklebox. Done right, paid search ads can earn you quality leads, but if done haphazardly, it could end up becoming a costly flop for your business, rendering a poor ROI. What is PPC? Pay-per-click (PPC) is a paid advertising tactic that has become popular for "instant" qualified leads. PPC allows you to display ads that are relevant to what your customers are searching for. Think of it as an online magazine....
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April 16, 2020
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Marketing Your Marine Business Through a Crisis

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media

Without a doubt, COVID-19 is changing everything. We have received many, many questions on how to sustainably market marine businesses through this crisis. Now more than ever, SEO (or search engine optimization) is a critical part of any online marketing strategy. SEO is a long-term marketing strategy. It takes time to build rankings and rapport on the various search engines. While cutting out SEO may save some money in the short term, it can have disastrous effects down the line. It’s important to understand that eventually, COVID-19 will subside. If you don’t continue doing SEO during the pandemic, you would…

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March 26, 2020
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Why an SEO Program is Critical to the Success of Your Marine Business in 2020

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Why having an SEO Program is critical to the success of your marine business? Incorporating and maintaining a robust Search Engine Optimization (SEO) program is vital to the success of your marine business. Not only will you rank better in the search engine results and gain organic traffic to your website but ultimately convert leads to customers and bookings. What is SEO and how will it help your marine business grow? Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to “searchers”...
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January 7, 2020
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where are your customers

What if you missed the boat on SEO?

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
Did your season already start and you are slower than you expected? That is likely directly related to how much marketing of your business you did in the off-season. As spring and summer roll around, most marine businesses are getting into their busiest time of year. Spring breakers and family vacationers are migrating to warmer weather locales looking for good fishing, lodging, and excursions where they can make memories. However, how are they going to find you in the search engines if you didn't start SEO 3-4 months ago? We've discussed on our blog a few times the importance of...
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April 24, 2019
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Did you know SEO is not instant?

By Industry News, Internet Marketing, Pay Per Click Marketing, SEO Marketing, Social Media
There has been a lot of shift over the last few years regarding SEO, especially when it comes to the marine industry. What you could once effectively manage yourself with a list of "holy grail" keywords that most related to what your marine business was offering and just go for it is for sure not the case now. There is a whole slew of different factors that contribute to your search engine rankings on Google, Yahoo, and Bing - and all of those factors take TIME. Search engine optimization now 100% fueled by a natural, free-flowing language search. This means...
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February 14, 2019
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Website Warning Signs!

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
One of the biggest questions we here are Charternet, especially when it comes to websites and updates, is "how do you know my website needs to be redesigned?" There are a number of things that come to mind for me that are the tell-tale warning signs a website needs to be updated. Almost daily, our team is looking at what Google, Yahoo, and Bing are requiring of websites to rank well on their search engines; we are looking into the latest technologies to give your potential customers the best experience. However, we know that sometimes you want to do the legwork...
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January 10, 2019
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Ignoring Your Dated Website? It’s Hurting Your Business More Than You Know.

By Custom Content, Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design

 We all have those things we own where we say “if it isn’t broke, don’t fix it”. Your website might technically function but, in reality, if it has been over 5 years since you have updated your website – your website is costing your business BIG bucks. More often than not, most of us think of our websites like our favorite old pair of shoes! Even though they are dated or could be performing better, we’re attached to them. Another big factor is the cost of investing in a website redesign. We totally understand that a website redesign is no small task…

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November 15, 2017
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