Why we built our Local Reputation Manager
A single review can be viewed by thousands in an instant.
We can break down the role of online reviews in the buyer’s journey into three aspects: discover, evaluate and trust.
- Discovery: having more positive online reviews, you have a better chance of ranking higher in local searches on Google and other sites. This means new potential customers are more likely to find your business when they’re searching.
- Evaluation: your customers might be evaluating you on Google, Yelp, or a niche business directory for your industry. As potential customers evaluate your listing and star ratings, they’re also evaluating your competitors as well. More often than not, they will reach out to the business with the best reputation. The benefit of online reviews is twofold: your reviews are making you rank higher, then they’re getting you more clicks and calls than your competitors.
- Trust (in abundance): a business with a great online reputation will establish great trust with a prospect before they’ve even spoken to them. So not only will you rank higher and get more clicks and calls, but customers will be easier to sell to and more likely to buy more from you because of your online reviews.
We’ve seen a huge change over the past 5 years in the power that the consumer’s voice has on marine businesses. This voice can mean the difference between a business that thrives and one that struggles.
The concept of reputation is nothing new, but with the evolution of smartphone technology and the subsequent increase in consumer adoption of online reviews (predominantly Google, Facebook, Yelp & TripAdvisor), the power of reputation has been amplified dramatically.
The last three years have seen immense growth in the number of reviews left by consumers. The US alone has seen a growth of 617%, showing that more consumers than ever before are reading and leaving reviews. The latest research showcases just how crucial online reputation is for consumers: 97% search online to find local businesses and 95% of consumers read online reviews for local businesses.
In the past, customer feedback would be temporary and often limited to their local circle. We now live in a world where a single piece of feedback can be seen by anyone who looks at your business online. And these comments will likely stay there forever.
Powerful Reputation Manager
Reputation Manager helps you proactively generate reviews & keep track of your online reputation!