Industry News | Charternet Web Solutions

where are your customers

Missed the boat on SEO? Here’s a game plan

By adminIndustry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design

We are more than halfway through the summer season for a lot of the marine industry. Have you noticed a drop in customers or bookings? That is likely directly related to how much (or little) online marketing of your business you did in the off-season or slower times. As summer comes to an end and we approach the lull of school starting back up, most marine businesses are entering the best time of year to get a strong online marketing strategy in place. Empty nesters and snowbirds are planning their migration to warmer weather locales looking for good fishing, lodging,...

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August 7, 2023

What are Google Analytics 4 and Do You Need to Upgrade?

What are Google Analytics 4 and Do You Need to Upgrade?

By adminIndustry News, Internet Marketing, SEO Marketing

If you have used Google Analytics to track your marine business data (like how much traffic or leads your website has received), you have likely seen notifications from Google to upgrade to the latest version using a very direct statement: "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property." So, what does that really mean for your website? In October 2021, Google announced they will be phasing out their current Analytics platform known as “Universal Analytics” by July 2023. After...

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November 1, 2022

Kauai Fishing Charter sees Traffic and Leads Increase 120% with New Online Booking Calendar!

By adminCustom Content, Customer Spotlight, Industry News, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design

When we have the opportunity to redesign a website of a long-time client, we are always honored that they have chosen to continue having us as part of their team and help grow their business. When Captains Alapai and Kodi Toulon (also brothers!) from Hunt Fish Kauai - customers for over 6 years - asked us to not only re-vamp their website but also add an online-booking solution, we knew right away that they would see impressive growth. Hunt Fish Kauai is located on the beautiful island of Kauai. Some of the best Kauai deep sea fishing is located on...

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October 5, 2022

New Fishing Charter Captain Skyrockets to Page 1 on Google!

By adminCustom Content, Customer Spotlight, Industry News, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design

Capt. Jeremy, of Ankle Deep Charters, knew he would have to be competitive when beginning his new career as a fishing charter captain in the Key Largo area. This popular tourist destination is full of seasoned captains and charter businesses that have been online for decades, which was very intimidating for a new guy just starting his business. According to Jeremy, he “had to decide on how to spend money to be competitive with others who have long been established. I chose to utilize Charternet Web Solutions and their SEO marketing team to grow my business organically, rather than 3rd...

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June 28, 2022

How Mainsail Yacht Charters Marketing Tripled Their Business – Despite a Hurricane and a Pandemic

By adminCustom Content, Customer Spotlight, Industry News, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design

Kevin, owner of Mainsail Yacht Charters out of Bedford, NH, enlisted Charternet Web Solutions to handle its marketing strategy, and completely redesign its original website in 2015. Kevin’s main concerns were "my lack of knowledge in building out the website, the speed at which the internet was growing and changing, and – if I wanted to stay competitive in the business – I knew I had to have a good product and exposure. Once I joined up with Charternet I was mostly hands off at that point and it gave me more time to focus on responding to customer emails."...

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May 2, 2022

How To Communicate Price Increases Due To Rising Gas Prices

By Danielle FoleyIndustry News

Prices are rising across all sectors, with everything from aspirin to gas costing consumers more. This is especially problematic in any business where gas and energy are the primary means to operate their equipment, keeping them in business. With this new normal, businesses must find a way to continue to turn a profit, which usually means passing the cost on to your customer. So how does a business communicate this increase as gas prices continue to rise? While there are various ways businesses can incorporate rising costs into their bottom line, one solution that can work well is to offer…

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April 10, 2022

The Importance of a Mobile-Friendly Website

By Danielle FoleyCustom Content, Industry News, Internet Marketing, Marine Marketing, Website Design

Google’s Mobile-First policy is a striking reason to update any and all business websites to have responsive design. Responsive design means that the design of a website automatically gets bigger or smaller (like when viewed on a mobile device) depending on the screen you're viewing it on. Business owners making decisions based on “because Google said so” is a statement that begs for more information. Additionally, it’s important to consider the specifics of mobile design and be aware of the increase in mobile site usage in order to best move your business forward with the tide of web browsing. With...

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January 19, 2022

Tired of paying those huge fees to 3rd-party booking websites? We have the solution!

By adminCustom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Website Design

Are you in the fishing charter, recreational charter, or excursion business and paying more and more to referral services or 3rd party booking websites? Based on our research, we have found that 3rd party booking websites are taking as much as 20% per booking. That is money coming directly out of your pocket. We have been listening to our customers and working behind the scenes to develop a strategy for you to take this business back. We have created a complete website design and marketing package that allows your business to get bookings directly through your website… paying less and less...

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October 28, 2021

SEO HOT TIP: A LONG-TERM STRATEGY FOR SUCCESS

By adminIndustry News, Internet Marketing, Marine Marketing, SEO Marketing

Breaking Down the Basics of SEO SEO (Search Engine Optimization) is the process of getting web traffic from organic, or natural, search results on search engines. SEO campaigns help businesses rank higher in search results, increase web traffic, boost brand awareness, and most importantly, earn more revenue. As opposed to a marketing strategy like pay-per-click (PPC) advertising that works almost instantaneously, SEO campaigns generally take longer to produce results. This means that websites using SEO won’t jump to first position rankings the very day SEO is implemented. Using SEO takes search engines time to determine variables such as page relevance...

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May 27, 2021

HOT TIP: PPC and Why You Need it Now

By adminIndustry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing

Strike while the Iron is Hot and Getting Hotter… Our country is just beginning to crawl out of its pandemic shell. From the beginning of the pandemic until now, there has been a decline in the use of many digital ad platforms, including Pay Per Click (PPC) ads. This decline provides an opportunity for advertisers to take advantage of reduced competition and increase market share without incurring a change in their current advertising budgets. With many at home, the internet is the place people go to for everything. A PPC ad provides the opportunity for more people than ever to...

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May 12, 2021

Why Responsive Website Design Should be Your Focus Now

By adminCustom Content, Industry News, Website Design

Let's cut to the chase - simply building a website doesn’t guarantee you’ll reach your target customer base or gain immediate ROI, especially in today's constantly changing world. How do you set your website apart from all the others? Whether you are creating a new website from scratch or overhauling an existing one, building a website that is responsive, mobile-friendly, and ready for customers to quickly navigate is essential to any and all marketing you do - SEO, paid ads, or social media. Here are four reasons for building a responsive web design: 1. Shorter page load times Shorter page load...

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July 22, 2020

Is Your Website Optimized for a Post-COVID World?

By adminCustom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Website Design

2020 has been an unusual and challenging year, so far, in the travel industry. It can be difficult to imagine a post-COVID-19 world, but counties all over this country are entering stages of reopening - with many open already. As a marine business owner, have you asked yourself this question: has your website been adapted and optimized for a post-COVID reality? Now, more than ever, technology isn’t just a nice to have, it’s a must-have for connecting businesses to their customers. People who were otherwise reluctant to adapt to the shifting technological landscape find themselves tossing their latency aside and...

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June 17, 2020