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Why Local Search is Necessary for Your Business

In years past, the majority of our customer’s clients were tourists visiting from outside of their area. With so many travel restrictions, that is the case anymore. As a result, there has been a shift in marketing – to focus more aggressively on the local region. More and more businesses are exploring and doing more in their local regions and optimizing their web search to meet this new opportunity.

Local search consists of SEO (search engine optimization) and NAP (name, address, phone) consistency.  According to CallRail, the leading call tracking and marketing analytics software company, NAP consistency is “the accuracy of a location-based business’s Name, Address, and Phone number across all business listings, local directories, social media profiles, and websites. It is widely considered a search ranking factor for local SEO. Don’t forget about your homepage URL as well as this is the most important element to keep consistent. NAP consistency should be seen as a foundational local search engine optimization strategy. It’s really just common sense marketing. Think of it as “table stakes,” or the minimum requirements to play in the local search game. If you don’t have any citations or they are inconsistent across the web, it’s the first place to start” (source).

Your website should have at least the following: 

  • Optimized for your location’s search phrases
  • Ensuring your NAP (Name, Address, Phone) is consistent and up-to-date on all sources
  • Google Maps is up-to-date and managed
  • Bing Maps is up-to-date and managed 

Nearly all local SEO techniques require ongoing effort and this strategy is no different. Each business invests in the continual growth of brand visibility and recognition within a targeted community. Showing your local customers you are active, open for business, and actively posting on all your social channels consistently is just the tip of the iceberg when it comes to growing your business online.

Need help assessing your local reputation? Go ahead and fill out the form below:

By teaming up with Charternet, our mission is to strategically position your business over the internet for success! With Charternet you’ll have a dedicated online marketing team that you won’t have to educate about the marine industry. Our team has proven strategies and tactics that have been generating top results in the marine industry for almost two decades. Our marketing experts will keep you up to speed with monthly reports and always be available to connect with the latest regarding your plan. We are dedicated to keeping you on the water!

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