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All Posts By

Danielle Foley

The Importance of Customer Reviews

By Reputation Management

Without good, positive customer reviews, your reputation, and business traffic decrease. Even seeing one negative business review can prevent the majority of prospective customers from working with a business! Providing excellent customer service and impeccable experiences in every interaction is critical to the success of your business. This is especially true when you consider the ability for clients to leave reviews on the myriad of websites available (Google, Yelp, TripAdvisor, Facebook–the list goes on and on). Online reviews help your business be more visible, look more trustworthy, and undoubtedly result in more business. Additionally, as alluded to above, they provide…

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Creating A Comprehensive Marketing Plan

By Marine Marketing, SEO Marketing, Social Media, Website Design

It’s critical to the success of your business that you spend time and energy developing a comprehensive marketing plan. Developing a plan with effective marketing strategies is key for four main business growth goals: Build a solid online presence Drive traffic to your website Generate leads Convert website visitors into paying customers  Part of your comprehensive marketing plan should include market research to understand what and how your customers are finding you. A whopping 85% of consumers conduct research before they make a purchase online and the most used tactic for research is a company’s website. As a result, the…

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How To Communicate Price Increases Due To Rising Gas Prices

By Industry News

Prices are rising across all sectors, with everything from aspirin to gas costing consumers more. This is especially problematic in any business where gas and energy are the primary means to operate their equipment, keeping them in business. With this new normal, businesses must find a way to continue to turn a profit, which usually means passing the cost on to your customer. So how does a business communicate this increase as gas prices continue to rise? While there are various ways businesses can incorporate rising costs into their bottom line, one solution that can work well is to offer…

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Why is it Important to Have a Responsive Website?

By Marine Marketing, SEO Marketing, Website Design

About 80% of people will leave a website if the content doesn’t display well on their device. Responsive web design improves user experience because no matter the screen size of the device they are browsing with, users are able to read and navigate the site with minimum resizing and scrolling. Below are just some of the reasons why it’s important to have a responsive website: Brand Perception Responsive web design translates into a positive perception of your brand and business as there isn’t any frustration with turning devices round and round, pinching out and in to read crucial information, or…

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Boosting Leads with Social Media

By Marine Marketing, Social Media

As is true with many things both in business and life in general,  your social media marketing can become exponentially more effective, with the help of a dedicated plan and team. A social media marketing strategy can help you boost leads as long as you remain consistent and provide content for your customers on a regular basis. A lot of companies find that although the content they create is great and creative, and they’re sharing it on social media, their audience engagement doesn’t improve. You might get a couple of likes but not the followers or customers you would like…

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Why You Need to Conduct a Marketing Audit & Analysis

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media
The world of marketing and social media has become quite complex in this new age of uber-technology. Companies need to be experts in all forms of digital marketing, including social media. While the name “audit” can be scary, in this case it can be the difference between a good online presence with great marketing campaigns and cyber oblivion. A marketing audit is a structured examination or review of the way a business is being marketed to its selected audience, or customers. Audits are generally conducted by a third party, like Charternet Web Solutions, so as to avoid bias and because...
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The Importance of a Mobile-Friendly Website

By Custom Content, Industry News, Internet Marketing, Marine Marketing, Website Design
Google’s Mobile-First policy is a striking reason to update any and all business websites to have responsive design. Responsive design means that the design of a website automatically gets bigger or smaller (like when viewed on a mobile device) depending on the screen you're viewing it on. Business owners making decisions based on “because Google said so” is a statement that begs for more information. Additionally, it’s important to consider the specifics of mobile design and be aware of the increase in mobile site usage in order to best move your business forward with the tide of web browsing. With...
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