Marine Education

Web Design for Marine Education

The maritime industry continues to lure people into the exciting and diverse opportunities of employment so make your website a key resource for captains and crew to continue their training, get licensed and/or certified.  Whether you are attracting new people to the maritime industry with the ease and convenience of getting certified or you want to highlight courses for captains to renew their licenses, we have website designs to allow them to easily navigate the next step in their education.  Our web design experts will ensure educational classes, boat safety courses, on the water training, sailing certifications and USCG captain licenses are displayed with clarity, full course detail, easy sign-up or renewal options and even collection of online payments. Work with designers that have been building marine based websites for years to ensure our maritime educational experience is accurately conveyed from the many web designs we have to choose from.  Rest assured the website design will meet all modern website design criteria by delivering a responsive, mobile friendly format that allows your captains, sailors and crew the ability to search courses, certifications and programs even from their phones.

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SEO (Search Engine Optimization)

Search engine optimization is imperative for maritime education and training industry as you want your captains and crew to find you as opposed to your competitors when they are ready to get continuing education, obtain certification or update their license.

Maritime Education, Licensing and Certification SEO is a combination of:

• Blogging regarding upcoming course offerings in the area
• Social Media on the latest maritime professional training
• Backlinks to Sailing, Maritime and Captain Associations
• Optimized copy on your training courses, captain licenses and certification programs
• Well-designed maritime education site with rich content
• On-going management from experts who know the maritime education SEO!

Keyword searches may be different (some people search ASA certified more than keelboat sailing certification), but we know how competitive the keyword ASA certified is in comparison to longer tail keywords like Advanced Coastal Cruising, therefore, we will optimize your site for much more than the general teams. You don’t have to explain all the variations in programs to us and this will save you time, money and give you the peace of mind that hiring Charternet for your SEO or any Internet Marketing for your maritime education business was the right move!

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PPC (Pay-Per-Click)

Pay per click with Google, Bing and Yahoo will present your maritime education business on the top of searches even if you are in a tough competitive market such as captain’s license and crew certifications.  Combine this with remarketing and video ads and your crews and captains will see you front and center over the other certification and education sites.

Maritime Education PPC is a combination of:

• Well defined maritime education, certification, licenses and courses keywords
• A budget that fits your education business
• Meaningful ads and ad groups that highlight the various programs and certifications that captains and crew may obtain

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Social Media

You are providing key services to maritime crew and captains and in order to have a successful online business you cannot avoid social media.  Captains and crew expect and want to be reminded of their continuing education and recertification needs and keeping it front and center on Facebook and Twitter is another way to lure more business to your website and get the phones ringing.

Maritime Education Social Media is a combination of:

• Maritime education updates are best featured on social media sites such as Twitter and Facebook
• Fresh content including educational classes, boat safety courses, on the water training, sailing certifications and USCG captains licenses

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Website Functionality
Specific to Marine Education

We utilize website functionality for marine education companies to deliver the best possible customer experience:

• Online Class Reservation and Enrollment – 24/7 booking capabilities for your students to reserve a class
• Online Payment – Accept credit card, PayPal and other payment methods for your enrolled students

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