More often than not, most of us think of our websites like our favorite old pair of shoes! Even though they are dated or could be performing better, we’re attached to them.
Another big factor is the cost of investing in a website redesign. We totally understand that a website redesign is no small task or investment and most people find the task daunting because they don’t know a lot about it – so they just ignore and wonder why business is slow and no one is booking charters. But boy – does it pays dividends in the long run.
Going into this off-season, if you’re on the fence about investing in a website redesign, we made you a list of 3 reasons it’s time to pull the trigger:
1. Your Website Just Doesn’t Work
One of the biggest complaints we get from our customers is that their current site is just not working – with lack of attention to your site over time inevitably you have broken links, outdated pricing, charter offerings that no longer exist, and likely a decline in your search engine rankings.
Not only is it frustrating for you a business owner, but it is also frustrating to your potential customers! More than half of the world’s population does all their searching and buying via a mobile device – whether it is a phone or tablet. That is the world we live in and if your site does not offer a modern, accurate, easy to navigate experience your potential customers notice it and are likely booking with another charter.
Neglecting this for too long can have a significant impact on your bookings, income and business reputation.
2. Your Current Website Isn’t Mobile Friendly & Responsive
This should be a no-brainer – we have talked about it at length. And like we said above, more than half of the world is living, searching and buying on their mobile devices. Making sure your website functions on these platforms not only assures better rankings on search engines, but an easier, more user-friendly experiences for your customers. Plain and simple, if your website isn’t mobile optimized, chances are you’ll miss out on valuable potential customers and even repeat customers.
A study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is very important.” People want to be able to get the information when and where they need it and if your website can’t deliver it to them, they’ll look to the guy in the slip next to you guaranteed.
3. You Need to Align Your Website with Your Marketing Strategy
As your marine business grows, it’s almost guaranteed your marketing strategy will grow and evolve as well. Making sure your website conveys your marketing strategy is the most important element – your website is the face of your marine business. Your marketing ideas must be replicated online because if a potential customer lands on your online storefront and finds your site is dated, hard to navigate, bogged down with errors, you are not likely converting site visitors into customer and not getting the most for your marketing buck.
A well-designed, user-friendly website is one of the most effective marketing tools you have in your arsenal. If it has been over 5 years since you did anything to your website, it’s time to update. Your customers want the best on-the-water experience – from website to dock – your story should be conveyed in the best possible manner to reel in those customers!
Contact us today to get started!