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Charternet Web Solutions | Bay Point Marina

Project Complete! Bay Point Marina is open for business with it’s new, modern website.

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Marine Marketing, Website Design | No Comments

We designed a brand new website for Bay Point Marina in Norfolk Virginia! They had no previous website when they brought us on and are nearly done with state of the art construction at their new marina and bay club. They needed a website that showcased their beautiful new facilities and we gave it to them. Clean, modern design coupled with user-friendly functionality like mobile-friendly operating system, easy-to-navigate slip availability, and visually appealing design. Bay Point Marina is ready for business!

Check out their full website at https://www.baypointmarinanorfolk.com/ 

Charternet Web Solutions
Dedicated to Keeping You on the Water
support@charternet.com
www.charternetwebsolutions.com
844.866.9283

where are your customers

What if you missed the boat on SEO?

By | Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Did your season already start and you are slower than you expected? That is likely directly related to how much marketing of your business you did in the off-season.

As spring and summer roll around, most marine businesses are getting into their busiest time of year. Spring breakers and family vacationers are migrating to warmer weather locales looking for good fishing, lodging, and excursions where they can make memories. However, how are they going to find you in the search engines if you didn’t start SEO 3-4 months ago?

We’ve discussed on our blog a few times the importance of tackling SEO (search engine optimization) in the slower season so when your money-making season comes around, you get the traffic, rankings, and bookings organically. SEO takes time to build since it is organic in nature. But you didn’t start in the winter. So now what? What can you do today that will get you those bookings now? Well, here are your top options:

  1. PPC or Pay-Per-Click marketing! This is a no-brainer if you are not as booked as you should be – or as fully booked as the boat in the slip next to you. PPC marketing is buying ad space at the very top of Google search results for your most important keywords. With PPC management, we have the ability to target and re-target people who have searched and visited your website, track conversions (bookings or form submittals), get better results out of daily ad spend, and so much more. This is for sure the quickest way to increase your business.
  2. Social Media Marketing! If you don’t have a Facebook or Instagram, you are really putting yourself at a disadvantage. We live in a very visual society and you can sell yourself the best by showcasing exactly the experience you give your customers. Photos and videos are worth a million words when it comes to advertising your business. People want to see what they are going to pay for. Having previous customers leave you reviews on Facebook is an easy way to establish you are an expert in your field and show that you provide a quality experience! With proper social media management, you can advertise your business fully and effectively.
  3. Start SEO now! While you might be behind in this, starting now with optimization will set you up for next season. Like I said above (and many times on this blog), SEO takes time to build up. It takes time to optimize. It takes time to see results. However, once there is effective management in place and continual optimization, your organic traffic will steadily increase and an increase in bookings from that traffic is not far away!

If you feel you missed the boat in starting your online marketing strategy and are losing business because of it, please contact us so we can help! We can give you a free online marketing analysis and a 20-minute consultation with our marketing manager. She has almost 2 decades of experience in the marine industry and can provide excellent feedback and data for you to review. Fill out the form below!

Charternet Web Solutions
Dedicated to Keeping You on the Water
support@charternet.com
www.charternetwebsolutions.com
844.866.9283

Did you know SEO is not instant?

By | Industry News, Internet Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

There has been a lot of shift over the last few years regarding SEO, especially when it comes to the marine industry. What you could once effectively manage yourself with a list of “holy grail” keywords that most related to what your marine business was offering and just go for it is for sure not the case now. There is a whole slew of different factors that contribute to your search engine rankings on Google, Yahoo, and Bing – and all of those factors take TIME.

Search engine optimization now 100% fueled by a natural, free-flowing language search. This means people are searching for “who is the best website company for fishing charters?” instead of “fishing charter websites”. Make sense? 80% of internet users own a smartphone and as a result, people are using the tools at their disposal like Siri and Google Now to speak their searches, rather than typing them in. Naturally, people are including more detail in their typed searches as they seek to find what they’re looking for faster. Therefore, when it comes to rankings,  your focus should not be for few top keywords that remain the same over time but to focus on a much larger number of natural language searches that is growing and changing rapidly.

Now the big question – if SEO rankings are not as instant as they used to be, how long will it take for me to climb up the rankings?

The short answer: it depends. No two websites or business are the same. Different markets, offerings, competition, goals, etc are just a sampling of what search engine algorithms are looking for when they compile their rankings. Our rule of thumb is a MINIMUM of 6 months to see results. And that is just a start. Think of it as phases to growing your marine business.

  • Month 1 – Research and discovery, website audit, keyword strategy, and planning. There is a lot of planning that goes into starting an online marketing strategy for marine businesses. Every market is different. Goals are different.
  • Month 2 – Technical SEO work. There quite a bit of back end work to websites, social media, directories, etc that all factor into this.
  • Month 3 – Focus on content!! We have talked about this at length here, but fresh content to your website and social outlets is crucial to SEO results. Fishing reports, blogs, videos, pictures are just the tip of the iceberg. At the minimum, you should be posting weekly.
  • Month 4 – Continued focus on content. Make sure your fishing reports or blogs have natural, free-flowing text and pictures that showcase what you are offering and you are posting consistently is key.
  • Month 5 – If you haven’t already, incorporating social media. We often include this in some of our marketing packages because social media is very critical to success. Posting links to your fishing reports or blogs, getting reviews, and posting regularly are crucial.
  • Month 6 – By this time, you should see an increase in rankings from when you started. They might not be where you want them to be (or you maybe have seen a dramatic increase – every business is different), but as we said, SEO rankings take time and the longer you do it, the more you will benefit.

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smartphones and devices that are quickly replacing the desktop/laptop. Fill out the form below and our team will get in touch to discuss your needs:

Charternet Web Solutions
Dedicated to Keeping You on the Water
support@charternet.com
www.charternetwebsolutions.com
844.866.9283

Website Warning Signs!

By | Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

One of the biggest questions we here are Charternet, especially when it comes to websites and updates, is “how do you know my website needs to be redesigned?”

There are a number of things that come to mind for me that are the tell-tale warning signs a website needs to be updated. Almost daily, our team is looking at what Google, Yahoo, and Bing are requiring of websites to rank well on their search engines; we are looking into the latest technologies to give your potential customers the best experience.

However, we know that sometimes you want to do the legwork yourself. In today’s post, we are going to give you 5 warning signs that your website is hurting your business and in need of a redesign. Obviously, there are some gimmes: age is definitely one of those. If it’s been 5 or more years since your last website update then it’s probably time to at least consider it. With that said, age is not the end-all, be-all when deciding to redesign.

5 warning signs you need to update your website:

  1. Mobile-friendly? Responsive? We have talked about this at length on our blogs. If you aren’t mobile friendly and responsive – it’s time for a redesign! Make sure you read THIS POST!
  2. Is business booming? Or is it slowing down? Steady? If it is slowing (and not due to off-season), that is an indicator that customers are going elsewhere!
  3. Does my website align with my current offerings? This is a big one. Most customers who designed their site 10 years ago had information on their site that wasn’t relevant to what the offer now. READ THIS POST to see what we mean.
  4. Are you listed on Google, Yahoo, and Bing?  The modern content management systems (CMS) that we use allow our marketing team to integrate Search Engine Optimisation (SEO) into a new website, ensuring new sites get the best possible start (or restart) on all search engines. It is likely that if your site is older than 5 years old (and you haven’t had anyone managing your search engine rankings, your old site hasn’t been set up for SEO, uses outdated tech and strategies, and/or just poor site architecture, Google will find it difficult to index and, as a result, it won’t understand where your site should be listed. These are problems that plague older websites and will prevent you from reaching your ranking and marketing goals.
  5. Are you proud to share your website with potential customers? If you would rather just have potential customers call you then market your website, then that is a huge red flag. Your website should make your life easier, make marketing your business easier, make converting clients easier, and growing your business easier.

If you answered “no” to any of these questions, then your current website is hurting your business instead of working for you. Naturally, some of these questions are more straight forward than others. Others rely on simple tests, others depend on data, and some are based entirely on subjective opinion. But all of these indicate your website is some level of broken and needs to be fixed, and the fix is almost always a redesign.

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smartphones and devices that are quickly replacing the desktop/laptop. Fill out the form below and our team will get in touch to discuss your needs:

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT: 300% increase since I went with Charternet!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are here with another customer spotlight! This time, we have a brand new site with Expedition Kodiak!

I sought out Charternet to help improve my web presence for my Alaskan charter business.  Everyone I’ve worked with at Charternet is professional, friendly and very competent.   They have helped me to understand the nuances of the industry and their work has resulted in dividends for me!   My internet bookings have seen a 300% increase since I went with Charternet!”

Geoff Betchel, Owner of Expedition Kodiak

We cannot thank Expedition Kodiak enough for teaming up with us and taking the time for this stellar review!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Ignoring Your Dated Website? It’s Hurting Your Business More Than You Know.

By | Custom Content, Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments
 We all have those things we own where we say “if it isn’t broke, don’t fix it”. Your website might technically function but, in reality, if it has been over 5 years since you have updated your website – your website is costing your business BIG bucks.

More often than not, most of us think of our websites like our favorite old pair of shoes! Even though they are dated or could be performing better, we’re attached to them.

Another big factor is the cost of investing in a website redesign. We totally understand that a website redesign is no small task or investment and most people find the task daunting because they don’t know a lot about it – so they just ignore and wonder why business is slow and no one is booking charters. But boy – does it pays dividends in the long run.

Going into this off-season, if you’re on the fence about investing in a website redesign, we made you a list of 3 reasons it’s time to pull the trigger:

1. Your Website Just Doesn’t Work

One of the biggest complaints we get from our customers is that their current site is just not working – with lack of attention to your site over time inevitably you have broken links, outdated pricing, charter offerings that no longer exist, and likely a decline in your search engine rankings.

Not only is it frustrating for you a business owner, but it is also frustrating to your potential customers! More than half of the world’s population does all their searching and buying via a mobile device – whether it is a phone or tablet. That is the world we live in and if your site does not offer a modern, accurate, easy to navigate experience your potential customers notice it and are likely booking with another charter.

Neglecting this for too long can have a significant impact on your bookings, income and business reputation.

2. Your Current Website Isn’t Mobile Friendly & Responsive

This should be a no-brainer – we have talked about it at length. And like we said above, more than half of the world is living, searching and buying on their mobile devices. Making sure your website functions on these platforms not only assures better rankings on search engines, but an easier, more user-friendly experiences for your customers.  Plain and simple, if your website isn’t mobile optimized, chances are you’ll miss out on valuable potential customers and even repeat customers.

study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is very important.” People want to be able to get the information when and where they need it and if your website can’t deliver it to them, they’ll look to the guy in the slip next to you guaranteed.

3. You Need to Align Your Website with Your Marketing Strategy

As your marine business grows, it’s almost guaranteed your marketing strategy will grow and evolve as well. Making sure your website conveys your marketing strategy is the most important element – your website is the face of your marine business. Your marketing ideas must be replicated online because if a potential customer lands on your online storefront and finds your site is dated, hard to navigate, bogged down with errors, you are not likely converting site visitors into customer and not getting the most for your marketing buck.

A well-designed, user-friendly website is one of the most effective marketing tools you have in your arsenal. If it has been over 5 years since you did anything to your website, it’s time to update. Your customers want the best on-the-water experience – from website to dock – your story should be conveyed in the best possible manner to reel in those customers!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Website Launches | We’ve Been Busy!

By | Launched Sites, Website Design | No Comments

It may seem like things have been quiet over here at the Charter Web Solutions HQ – but boy, not so much! While so many of our customers have been struggling with mother nature we keep trucking behind the scenes to support their website and marketing efforts.

Plus we just launched 3 recent redesign projects in the last 2 weeks. Check them out below to see just how different each fishing charter site is! No templates here – we capture the essence of each of customers on-the-water experience with a unique look! Plus there are more to coming including a few customer features where you can hear first-hand client experiences.

First up, we launched Fishin’ Fannatic! The eye catching and super-user friendly website can now accept online fishing charters in the Outer Banks of North Carolina directly on the site! Working with Brenda Fann was a pleasure and we look forward to hearing more about her experience in an upcoming customer feature!

Just after we launched Fishin’ Fannatic, came the relaunch of Full Circle Sportfishing. His former site had broken links, was difficult to update, and was deterring customers from booking online. With this professional website redesign, he now accepts online charter reservations direct on his site with a slick new booking calendar. A customer feature is coming on this one as well!

And just a few days ago, we launched Big Buoy Fishing! This Guatemala Fishing Charter was not conveying the right message with their old website design. With the newly updated, streamlined website Big Buoy is getting the right message across with a full service deep sea fishing experience!

 

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT: The Devil is in the Details with Tuna Hunter!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are back with another amazing customer spotlight! And let me tell you – this was an amazing project from beginning to end! Charternet and Tuna Hunter have had a working relationship for the better part of 2 decades. Over the last few years, we all came to conclusion it was time to redesign and consolidate their dated website and mobile website as it was directly effecting their search engine rankings. Read what Tuna Hunter thought of the whole process:

Give us a little back story.

“I built our original website back in 1993, pure HTML & SEO did not even exist! That was great for a few years. We decided to upgrade again in 2000-ish to a “table-based site. That is when our relationship with Charternet began – they would upgrade and handle the SEO. Keeping up with SEO on my own, after my full-time-plus job, became too much for me to do as a side-job. Charternet obviously knew what they were talking about and as a result we have been happy with Charternet for years!”

In your opinion, what were the specific issues you wanted fixed with the redesign?

“As web design advanced, fishing regulations changed, and social media took off, our great “new” site was dated – and I knew it.  It just did not look good on a phone. Another problem was that our website was totally separate from our social media accounts, even though we had the requisite links and buttons. Keeping up with site changes and social media was a chore.  In a year or so, the combination of more charter boat sites out there, our site not being responsive, and all the work to maintain both site and social media was taking a toll on us and on our rankings. It became abundantly clear – we had to change to a responsive, integrated site, and sooner rather than later.

About the same time, we found we were getting dinged by Google for not having modern responsive pages – right at the beginning of our season. Ouch!  Charternet was very sensitive to this and worked hard to get things done quickly.  Because they know the business, they were able to incorporate features and effects that make sense for a fishing charter business.

We were able to get the new site finalized and turned on in a matter of weeks. The CWS Marketing team was onboard for SEO the whole time and we gave them the challenge of increasing rankings for keywords where we had slipped, as we launched. A big fear of launching the new site was a slip in rankings.”

How did the redesign process go?

The new site launched on a Monday. That week, we got 2 reservations via the new Reservations page – a new page where clients can securely enter their credit card info while requesting a date. No call, just direct reservations. The following week, 3 more. Now we direct persons to the Reservations page, to secure their reservation when they are ready. Plus, we have all the contact info in a database. Much simpler than doing everything by phone, and much more effective at closing a charter than we had anticipated.

There was no drop in rankings. In fact, we improved on those keywords we had dropped from, thanks to focused work from CWS Marketing team.

Our social media posts now appear on our page, as we post them. All I need do is blog posts which I can do on my phone or iPad or laptop!

Bottom line:

  • We have ONE clean modern responsive site.
  • All our social media are linked in.
  • Ease of adding Fishing Reports
  • Ease of updating the site when needed. 

Most important:

  • We have a site that says TUNA HUNTER!
  • Our rankings in a short time are the same or better, and climbing.
  • Ease of reservations means ease of closing a charter – and that’s what we want!”

 

Was the redesign process worth it?

“The CWS Design Team will tell you, this was NOT an easy job for them – the Captain was very picky and very leery of any changes. I actually went through everything in the first round page by page, line by line with adjustments and comments. This took time – if I wanted a certain result, I had to give Charternet every photo, text, comment, question, like or dislike, to get to a site that I really love. It was my responsibility to put in the time to give them detailed feedback.

We could not have done this without Charternet – I do not have the time, the WordPress design skills, or the SEO skills. There are some nice touches – features, transitions, hover states – that the Design Team dropped in that make a subtle, professional positive difference.  I would never have thought of these. 

While I could say I wish we got here sooner … the path we took got us to this site, and I am happy with the end result.  More important, the Captain is happy!”


We cannot thank Tuna Hunter enough for teaming up with us again and taking the time to give us all the details of their design process!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Customer Feature: A Complete 180 for All-Inclusive Sportfishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are back with amother amazing customer feature! When we first started on the design process for All-inclusive Sportfishing // Marlin My Darlin, they were facing several big issues we needed to tackle: being blacklisting on search engines, the inability to update content on their site and post fishing reports, and quickly falling behind in the fierce market that is fising in Fort Lauderdale. And boy – what an anazing transformation! Here is what Rick, owner and operator of All-inclusive Sportfishing // Marlin My Darlin, had to say about his process:

“I decided to go with Charternet after careful analysis of related sites and conversations with many others in the ‘website business’. There is true talent and experience here with the entire team involved in active participation during my project. In parting ways with my previous host, I really had only a single but important issue – and that was accessibility.  Lack of accessibility with my previous host is what led to the demise of our relationship and had me looking elsewhere.

So here we are at Charternet – and I couldn’t be happier. The communication is outstanding and they are Prompt. That “P”  being a capital letter is not an error. They are simply on top of everything: offering the professional advice and insight that has resulted in a beautiful site.  The painful search for a new company to handle such an important decision was made a bit easier by a simple fact: they (Charternet) had two sites that ranked ahead of mine.  Now with Charternet on my team, we have a new and intelligent flowing site. And communication. I call with a content question, they answer the phone.  An e-mail gets a quick response and always fast response from the marketing team. They find the time for me. That’s a biggie.

Needless to say, I am very comfortable with the team at Charternet and look forward to enjoying the additional insight they bring to the table.” – Rick Brady, All Inclusive Sportfishing // Marlin My Darlin

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Personal Service – It Does Still Exist

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

Here we are with our latest customer feature – Global Yacht Services! When Charternet came under new management back in 2014, the new team at Charternet Web Solutions had the honor to continue a longtime partnership with Global Yacht Services with a sleek, new website redesign! However, in this feature, we are highlighting the amazing relationship with Global Yacht Services since the launch of the site.  We recently sat down with Mike, owner of Global Yacht Services, to review his feedback and see what kind of impact to the business the redesign process and continued relationship with Charternet has had!

Give us a little back story.

As a Worldwide Supplier of Yacht Equipment and Services, my job takes me all different places.  I get calls from Captains, Engineers and Crew from Croatia to Thailand and all throughout the Caribbean and Europe.  Which means, I don’t have a lot of time to worry about my website.  That’s the main reason I hired Charternet Web Solutions.  Their marine industry experts redesigned and host my website.  They gave it a much more modern style using their insight to maximize my imprint on the web.”

And how has your website and business been since the launch?

“Since the launch of my website things have been operating very smoothly.  If I have any questions or would like to add anything, I can always count on the team at Charternet Web Solutions to resolve any issues in a timely manner.  They offer the personal service that is so hard to find in this day and age.  It’s always good to speak with a real person every time you call.  Good luck finding that with one of the big hosting companies.

 

Was the redesign process worth it?

Charternet Web Solutions is a great company to partner with.  Although we all receive lots of those emails “promising” web sites for a few bucks, sometimes we have to stand back and think about what it means for our business.  As we go through business day after day, the old saying that “you get what you pay for” certainly rings true as far as advertising and good service goes.  My site is the first place my clients and prospects go to find out about me and the services I offer.  I’ve found Charternet is a company I can trust to ensure we are looking our best.  At the end of the day, it’s nice to know that my website is in good hands and I’m comfortable knowing that it’s one less thing I have to be concerned with.  I can say in all confidence that going with the good people at Charternet Web Solutions has no downside…

A huge thank you to Mike at Global Yacht Services for taking the time to sit down with us and giving us your honest opinion of your experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

New Mobile and User Friendly Website + Booking Calendar Integration for Charleston Charter Fishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are starting off March with an amazing website transformation with Charleston Charter Fishing! The team at Charternet Web Solutions had the honor of continuing our longtime partnership with Charleston Charter Fishing by updating his aging website into a user-friendly, responsive website that not only made is customer base happy, but also made Capt. Geoff, owner and operator of Charleston Charter Fishing, happy too! Take a look at what he had to say about his entire website redesign process:

Give us a little back story. What led you to redesign in the first place?

“My existing website was made in 2009 by Charternet. Over the years, it had become somewhat archaic and, in an attempt to achieve the functionality I wanted, we had bolted on some pieces over the years. As I saw how technology was advancing and knowing I do not do any print advertising, it was important to me that the website be crisp and overtime it had begun to look dated.”

 

 

In your opinion, what were the specific issues you wanted fixed with the redesign?

“Two big problems. First, I could never make any changes by myself and would always have to call web guy. As a result, absent content made the blog and site seem stale. Simply changing my prices was a big deal. I also had zero ability to monitor titles, meta data and tags. This made my organic SEO growth limited at best.
Second, both my constant contact and google analytics were consistently proving what everyone was saying: that mobile/tablet users were outnumbering desktop users. Mobile became the largest slice of the pie for me in 2015. And once Google made it clear that sites that were mobile friendly would be ranked higher, I had to make a change.”

How did the redesign process go?

“Throughout this whole process, I was actively able to work with the Charternet team to develop a site that had a much cleaner presentation. It is now on the WordPress platform so I can edit literally everything myself and focus more on building up my organic SEO rather than PPC.”

 

 

Was the redesign process worth it?

“I have been with Charternet since 2009. One of the most appealing things to me about continuing to work with them is that someone is always there – year in and year out – to pick up the phone. I could have saved money by going with a one-man shop or someone’s sister who moonlights as a designer but I would have lost much more in piece of mind!”

One of our favorite parts of Charleston Charter Fishing’s new website is the brand new, fully customizable booking calendar! This particular booking calendar allows for Charleston Charter Fishing to offer a fully responsive booking option on his site, shows full availability to potential clients, and the collection customer payment information while not actually charging them until the day of their charter (collection deposit is available also) all on a highly secure site! Below we briefly show the customer experience and administrative flexibility:

Front End:

 

Administrative side:

A huge thank you to Charleston Charter Fishing for taking the time to share their experiences with the Charternet team but let’s close it out with our favorite quote. “I wasn’t sure Charternet was right for me until…..I saw the bloopers at the end of the “Meet the team” video. I knew for sure then I would be in good hands.” – Capt. Geoff!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate!

In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well – and the results have been nothing short of amazing. With the improvements made to the website, and specifically the specials page with integrated brochure, we are now sending more ads within Adwords to the specials page. In addition, we have updated the ad copy for our ads to highlight some of the features of the specials page and standout deals.

With more quality content on the specials page, the ‘quality scores” that determine the relevancy of ads, keywords, and landing page to our audience have improved. We now have numerous keywords with 10/10 quality scores which is the best possible rating you can get for a keyword! Higher quality scores means that we are more likely to outrank competitors. This means that we are able to rank higher on the Google SERPs for less money.

Check out the outstanding Google Adwords performance below. Plus all has been achieved with zero change to the budget:

  • 5% increase in conversions
  • 13% increase in clicks
  • 13% decrease in the cost per click
  • 28% increase in impressions

In Facebook, we have created visual advertisements for specific yacht specials on the specials page. We are now able to send ads directly to the yacht page on the Mainsail website that has the integrated brochure. Previously, we had Facebook ads going to the brochure website which was separate from Mainsail. Having the two integrated allows people to stay on the site longer, and explore all of the yacht details in one place. Plus, our Facebook ads have tons of audience engagement with people liking, sharing, and commenting on the ads on a daily basis.

Facebook conversions improve as well:

  • 5% increase in direct leads
  • 14% increase in clicks
  • 16% decrease in the cost per click
  • 24% increase in impressions

Overall, there was a 90% increase on people taking action on our Facebook ads which includes (likes, comments, shares, and clicks). Again, all while our total Facebook budget remained the same.  The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART ONE | On-Going Website Maintenance Ensures Cutting Edge User Experience

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

Websites are not printed marketing materials. You cannot just launch them and walk away. Your website, regardless of when it was designed, needs to be incrementally improved over time. What is needed is a maintenance schedule to ensure the best user-experience you can!

Long time client, Mainsail Yacht Charters, is a great example of exactly how on-going maintenance cannot only give customer’s a better experience, but can increase business rapidly! Over the last few years, we have continued to work with Kevin to ensure his website has the most modern technology guaranteeing a better user experience. More specifically, over this past month, we have implemented a brand new integration with his booking agent – Central Yacht Agent. The integration we built not only ensures that yacht searches and yacht brochures are fully accessible from the site, but more importantly that they are all contained within the site with the same look and feel as the existing site! This is crucial to a successful online SEO marketing strategy. Linking people off your site does nothing to grow your SEO results – which is exactly why Mainsail had us undertake this custom integration.

The CYA integration features a custom built layout for brochure XML feeds and yacht search results. You can see it in action below:

In short, this is a win for both the customer and a win for Mainsail Yacht Charters. The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

A Website Update Boosting it “Light Years” into the Future Featuring Marine Diesel!

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

And we are back with another customer feature for you! We had the privilege to work with Marine Diesel on updating their website last year. Our team has so enjoyed working with everyone at Marine Diesel, but when we asked them if we could feature their redesign in one of our customer spotlights, their response was amazing – let’s just say they had a “dark side” experience prior to having us “Jedis” join their team! In their own words, here is what Marine Diesel had to say about their redesign experience with Charternet Web Solutions:

Once upon a time, in a galaxy far, far away, we had a customer that wanted to exchange services. He ran a website hosting company and offered to get us on the internet with a ‘great website and launch our exposure into the stratospheric’! And with that, a deal was struck: we would work on his boat and he would create a website for our business.

The website that we received from him was not at all what we had expected. It was too dark, had no information, and graphically it was a disaster. To top it all off the contact page didn’t work and there was placeholder content everywhere – for a year! Getting in touch with him to fix these issue was next to impossible and if he did make some changes, he usually broke something else.

The worst part was that we felt embarrassed to send any customers to our website. As a result, we just kept it on the back burner – basically pretending that it didn’t exist. Occasionally, my boss asked me to change the graphics around and try to link some pages together, however I am not a web designer so it was still amateur status at best.

 

Prior to our redesign, the majority of our business comes from word of mouth. It is a small industry on a big coast and in the beginning, business would be local with a few exceptions of people out of state looking for hard to find parts. A lot of where we would spread our name was on boating forums and through Ebay sales. Many of our customers are world travelers and our name would get around that way. Our base of manufactures has also helped to get our name out there.

That all changed once we sat down and had a professional company look at our website. Charternet Web Solutions worked with us on getting a more user-friendly, refined, and informative website. How they explained everything and how they laid it all out for us, we knew right away this was going to be a worthwhile investment. Being able to work with a company that truly knew our industry and had the ability to give us what we needed played a large part in us deciding to go with Charternet Web Solutions!

 

 

Since our website redesign, we have been able to step our marketing and advertising up a notch without being embarrassed on where we are sending our potential clients or worry about marking the wrong first impression!  Also, our new website gives us more exposure over the internet by allowing people to search for specific services or parts and have our website come up. It doesn’t look like a thrown together, placeholder site anymore.  This gives our current customers a reliable avenue to contact us – where ever they are in the world! Plus, we have the added bonus of the manufactures that we are dealers for have a great site to add their name to. And we know they are happy to put their logo on our website and get the exposure they deserve!

Over all, our website redesign experience was painless and effortless. The team at Charternet Web Solutions is very professional, informative, and have a level of expertise that will give you the piece of mind that your website will be on the cutting edge of web design and innovation. Their knowledge about our industry, courtesy, attentiveness, and continued quick response have made us at Marine Diesel Services happy to be a part of the Charternet Web Solutions family.

We cannot thank Marine Diesel Services enough for taking the time to write out their opinion of their experience with the Charternet team!

Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 Dated Sites Consolidated to 1 Modern, User-friendly Website for Bareboat Sailing Charters

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

Here we are with our second customer feature this month – Bareboat Sailing Charters! Over the last 2 months, Charternet Web Solutions had the honor continuing our longtime partnership with Bareboat Sailing Charters with a website redesign to consolidate 5 websites (with identical content) down to a manageable, modern, user-friendly website that would convey what Bareboat Sailing Charters is all about.   We recently sat down with Brian, owner of Bareboat Sailing Charters, to review his feedback and see what kind of impact to the business the redesign process has had!

Bareboat Sailing Charters specializes in chartering new and near-new Beneteau and Jeanneau sailboats ranging from 42 – 54 feet. They start your charter adventure in Newport, RI in the most famous harbor in America – Newport, Rhode Island. Also, they are the largest bareboat yacht charter company in New England!

Give us a little back story. What led you to want a redesign in the first place?

I have been a longtime client of Charternet Web Solutions. They managed several variations of the same site for me on 5 different domains for a long time. With so many sites and places to edit, it took quite a few man hours to make sure everything was running the same on all sites – including a separate mobile site. I began to realize this last year that not only was it getting costly to make edits, but since my site was a bit dated, I was losing potential customers based on user experience as well. I decided I wanted to consolidate everything into one place with a modern, easy to navigate forum.”

In your opinion, what were the specific issues you wanted fixed with your redesign?

“My main issue was that I had a lot of content spread across a lot of domains (5 in total). The content on my site was hard to navigate and not conveying the message I wanted to give to my customers. I wanted to give my customers something that was clean, make it easy to find the information they needed, responsive so they could view it on the go, and just more user friendly.

How did the redesign process go?

“The design process with the whole Charternet design team was amazing. Everyone I worked with from the initial design meeting to the launch and fine-tuning of the site at the end was amazing. The designer conveyed the look and feel I was going for while still being able to incorporate some important form customizations I had on my old site. It seemed from the very beginning we were all on the same page and the end result shows it.

 

 

Was the redesign process worth it?

The whole redesign process was a little daunting when I decided this was the route I needed to go. But I want to give many thanks for the great service the whole Charternet team has provided during the design process and after launch. And we really love the site too! It looks so good! We have been getting lots on compliments on it since launch and look forward to the ease of maintenance going forward! To sum it up – I’m very happy! With everything said and done, I am very pleased with how this whole design process went and even more happy continuing working with the whole Charternet team!

A huge thank you to Brian at Bareboat Sailing Charters for taking the time to sit down with us and giving us your honest opinion of your experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Mobile Friendly Redesign & Marketing Management Boost Traffic at Endless Summer!

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

We are excited to highlight our next customer feature – Endless Summer Charters! Charternet Web Solutions had the honor of partnering with Endless Summer a few months ago to tackle 2 of their biggest hurdles: redesigning their dated website with a modern, customer-luring, responsive design and tackling their organic rankings with SEO management. We recently sat down with Angela to review her feedback and see what kind of impact to the business the redesign process and marketing management has had!

Endless Summer Charters will show you some of the best back bay and near shore fishing in SW Florida. Whether you are an avid fisherman or a family with kids, everyone at Endless Summer has the experience for both.  Plus, they offer amazing eco-tours and sight-seeing tours! The whole crew at Endless Summer loves sharing their passion for fishing and the islands of SW Florida.

Give us a little back story. What led you to want a redesign in the first place?

We started our website about nine years ago.  The internet was pretty straight forward back then and starting, maintaining and optimizing the website for search engines was easy.  The website produced for us but, we realized in the last year, it was at a point where keeping us at the top of search engines was beyond our comprehension.

 


In your opinion, what were the specific issues you wanted fixed with your redesign?

We noticed we started falling in the rankings. We suspected it was because we weren’t mobile friendly and really needed an updated look.

Now that your new website is launched, what has your experience been?

Charternet developed a website that flows easily while following my wishes perfectly. We’ve gotten great complements on the flow and ease of our website along with our booking and payment integration. We tried the DIY website but came to a point where we needed to focus on running charters and communicating with customers rather than attempt to stay up to speed with the constantly changing online marketing world – it was just beyond our capabilities. Our new website is fast and easy to make changes ourselves. Plus the Charternet team was so easy to work with and personable too.  We made the right decision!

From an analytics standpoint, we have seen an amazing change in traffic based on the redesign and active marketing management. We have increased an average of 20 spots in Google, Yahoo and Bing rankings since the re-launch in September and 30% of the key word rankings are brand new!

 

 

Seeing the growth in Endless Summer is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:

Thanks Captain Bill Hammond and Matt for being our entire family's go to for amazing fishing for 7 years now! It's safe to say the whole extended family, generation after generation loves you guys and every year we look forward to the adventures you bring us! Thanks for the memories!!! This is only a glimpse!!

Amanda S.

My husband, daughter and I had a great day fishing with Captain Bill. We caught many different fish... including a baby grouper and a stingray. Captain Bill moved us around during the day to help us find fish and was extremely knowledgeable about the entire area. We didn't take home any keepers but we all had a wonderful day together on the water. Can't ask for much more!.

Shana R.

The weather And tides were a challenge. With that said, the trip was one of the best charters I've booked! Bill Was a great guide and managed to , despite the poor conditions, get my dad his first snook. We all had a great time and WILL book out next charter with Endless Summer.

R.M. Tyre

A huge thank you to Angela and the whole crew at Endless Summer for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283