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Missed the boat on SEO? Here’s a game plan

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
We are more than halfway through the summer season for a lot of the marine industry. Have you noticed a drop in customers or bookings? That is likely directly related to how much (or little) online marketing of your business you did in the off-season or slower times. As summer comes to an end and we approach the lull of school starting back up, most marine businesses are entering the best time of year to get a strong online marketing strategy in place. Empty nesters and snowbirds are planning their migration to warmer weather locales looking for good fishing, lodging,...
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August 7, 2023
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The Impact of Customer Reviews on Your Marine Business

By Internet Marketing, Marine Marketing, Reputation Management, SEO Marketing
In the marine industry, customer reviews wield tremendous influence over the success of your business. With the continued rise of social media platforms like Facebook, Instagram and TikTok, customers now have the power to share their experiences and opinions with a global audience. In this blog post, we will explore why customer reviews matter in the marine industry and how they can either make or break your business. Building Trust and Reputation: Customer reviews are essential for establishing trust and a solid reputation. Positive reviews create confidence among potential customers, showing that your business is reliable and offers a high-quality...
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May 24, 2023
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When is the best time to redesign your website?

By Website Design

It is more common than you think for marine businesses to neglect their websites. It is easy to forget about something that you don’t see every day when dealing with the day-to-day activity of being on the dock, in the boat, and generating new customers. But in all reality, it is not enough to have outdated information and a contact phone number on a website in hopes that prospective customers might find you. We all know that we live in a digital world. To stay ahead of your competition you need to pull your customers in with an interesting, engaging website…

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May 17, 2023
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web-design

With Season Starting, Focus on Your Online Presence

By Website Design

Spring break has come and gone for most families in the United States and you know what that means: the 2023 season has started! If you haven’t already, now is the time to analyze what is working and what isn’t. Is your website actively generating new customers for you? Here are 3 facts about your website that might put that into perspective: A two-year-old website may be too old! Given that search engines are updating their requirements, an outdated website runs the risk of not displaying properly in a potential customer’s web browser, having unexpected formatting issues, and, most importantly,…

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April 26, 2023
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What are Google Analytics 4 and Do You Need to Upgrade?

What are Google Analytics 4 and Do You Need to Upgrade?

By Industry News, Internet Marketing, SEO Marketing
If you have used Google Analytics to track your marine business data (like how much traffic or leads your website has received), you have likely seen notifications from Google to upgrade to the latest version using a very direct statement: "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property." So, what does that really mean for your website? In October 2021, Google announced they will be phasing out their current Analytics platform known as “Universal Analytics” by July 2023. After...
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November 1, 2022
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Kauai Fishing Charter sees Traffic and Leads Increase 120% with New Online Booking Calendar!

By Custom Content, Customer Spotlight, Industry News, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design
When we have the opportunity to redesign a website of a long-time client, we are always honored that they have chosen to continue having us as part of their team and help grow their business. When Captains Alapai and Kodi Toulon (also brothers!) from Hunt Fish Kauai - customers for over 6 years - asked us to not only re-vamp their website but also add an online-booking solution, we knew right away that they would see impressive growth. Hunt Fish Kauai is located on the beautiful island of Kauai. Some of the best Kauai deep sea fishing is located on...
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October 5, 2022
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The “Staycation Renaissance” and Your Local Reputation

By Marine Marketing, Reputation Management, SEO Marketing
According to the June 2022 report by the US Travel Association, “41% of American travelers now say rising gas prices will greatly impact their decision to travel in next six months” and “93% of customers look at reviews before making a purchase”.  The nature of “travel” is changing dramatically for a lot of people across the United States, and the appeal of exploring what their local areas have to offer is rapidly growing. We have talked at length about the importance of getting your customers to review your services; and now, more than ever is the time to get your...
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August 3, 2022
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New Fishing Charter Captain Skyrockets to Page 1 on Google!

By Custom Content, Customer Spotlight, Industry News, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design
Capt. Jeremy, of Ankle Deep Charters, knew he would have to be competitive when beginning his new career as a fishing charter captain in the Key Largo area. This popular tourist destination is full of seasoned captains and charter businesses that have been online for decades, which was very intimidating for a new guy just starting his business. According to Jeremy, he “had to decide on how to spend money to be competitive with others who have long been established. I chose to utilize Charternet Web Solutions and their SEO marketing team to grow my business organically, rather than 3rd...
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June 28, 2022
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How Mainsail Yacht Charters Marketing Tripled Their Business – Despite a Hurricane and a Pandemic

By Custom Content, Customer Spotlight, Industry News, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design
Kevin, owner of Mainsail Yacht Charters out of Bedford, NH, enlisted Charternet Web Solutions to handle its marketing strategy, and completely redesign its original website in 2015. Kevin’s main concerns were "my lack of knowledge in building out the website, the speed at which the internet was growing and changing, and – if I wanted to stay competitive in the business – I knew I had to have a good product and exposure. Once I joined up with Charternet I was mostly hands off at that point and it gave me more time to focus on responding to customer emails."...
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May 2, 2022
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Tired of paying those huge fees to 3rd-party booking websites? We have the solution!

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Website Design
Are you in the fishing charter, recreational charter, or excursion business and paying more and more to referral services or 3rd party booking websites? Based on our research, we have found that 3rd party booking websites are taking as much as 20% per booking. That is money coming directly out of your pocket. We have been listening to our customers and working behind the scenes to develop a strategy for you to take this business back. We have created a complete website design and marketing package that allows your business to get bookings directly through your website… paying less and less...
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October 28, 2021
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Managing Your Local Reputation Online

By Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Reputation is Perception "Character is like a tree, and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” — Abraham Lincoln "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” — Warren Buffett "The way to gain a good reputation is to endeavor to be what you desire to appear.” — Socrates As these three wise men allude to, reputation is primarily based on perception. Businesses can be ruined by even one person’s negative perception from a...
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August 17, 2021
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SEO HOT TIP: A LONG-TERM STRATEGY FOR SUCCESS

By Industry News, Internet Marketing, Marine Marketing, SEO Marketing
Breaking Down the Basics of SEO SEO (Search Engine Optimization) is the process of getting web traffic from organic, or natural, search results on search engines. SEO campaigns help businesses rank higher in search results, increase web traffic, boost brand awareness, and most importantly, earn more revenue. As opposed to a marketing strategy like pay-per-click (PPC) advertising that works almost instantaneously, SEO campaigns generally take longer to produce results. This means that websites using SEO won’t jump to first position rankings the very day SEO is implemented. Using SEO takes search engines time to determine variables such as page relevance...
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May 27, 2021
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HOT TIP: PPC and Why You Need it Now

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing
Strike while the Iron is Hot and Getting Hotter… Our country is just beginning to crawl out of its pandemic shell. From the beginning of the pandemic until now, there has been a decline in the use of many digital ad platforms, including Pay Per Click (PPC) ads. This decline provides an opportunity for advertisers to take advantage of reduced competition and increase market share without incurring a change in their current advertising budgets. With many at home, the internet is the place people go to for everything. A PPC ad provides the opportunity for more people than ever to...
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May 12, 2021
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Why Local Search is Necessary for Your Business

By Industry News, Internet Marketing, SEO Marketing, Social Media
In years past, the majority of our customer's clients were tourists visiting from outside of their area. With so many travel restrictions, that is the case anymore. As a result, there has been a shift in marketing - to focus more aggressively on the local region. More and more businesses are exploring and doing more in their local regions and optimizing their web search to meet this new opportunity. Local search consists of SEO (search engine optimization) and NAP (name, address, phone) consistency.  According to CallRail, the leading call tracking and marketing analytics software company, NAP consistency is "the accuracy...
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February 25, 2021
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customer reviews boost business

Cultivate Your Local Reputation with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

This spring and summer, the peak season for a lot of our clients, was one of uncertainty in 2020.  As we enter the slower part of the year, now is the time to evaluate where you can strengthen your marine business and set yourself up for success going into 2021. Regardless of industry, there’s nothing more valuable in growing your business than customer referrals and testimonials. Facebook, Yelp, and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominate in local search engine results, and have the ability to shut down…

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October 14, 2020
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Why Responsive Website Design Should be Your Focus Now

By Custom Content, Industry News, Website Design
Let's cut to the chase - simply building a website doesn’t guarantee you’ll reach your target customer base or gain immediate ROI, especially in today's constantly changing world. How do you set your website apart from all the others? Whether you are creating a new website from scratch or overhauling an existing one, building a website that is responsive, mobile-friendly, and ready for customers to quickly navigate is essential to any and all marketing you do - SEO, paid ads, or social media. Here are four reasons for building a responsive web design: 1. Shorter page load times Shorter page load...
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July 22, 2020
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