Without a doubt, COVID-19 is changing everything. We have received many, many questions on how to sustainably market marine businesses through this crisis. Now more than ever, SEO (or search engine optimization) is a critical part of any online marketing strategy.
SEO is a long-term marketing strategy. It takes time to build rankings and rapport on the various search engines. While cutting out SEO may save some money in the short term, it can have disastrous effects down the line.
It’s important to understand that eventually, COVID-19 will subside. If you don’t continue doing SEO during the pandemic, you would have to start from scratch once it’s over. This means you would lose your rankings and see a dramatic downshift in organic traffic to your site. You may end up losing much more than you would save by pausing.
If you don’t have an SEO management strategy in place, please contact us. We can help you navigate through this uncertain time. Our marketing team has 18+ years of experience in the marine industry and are working with marine business all over the country to get through this pandemic. Our goal is to have your business come through this crisis better.
Once you have someone managing the technical side of your business’ SEO, here is what you can do:
- Post frequently to social media and link back to your site. Whether you make posts about the current situation in your area or re-post older pictures with new captions, make sure you are linking back your website.
- Update your website with fishing reports or blogs. Having updated content on your website is critical. Search engines are crawling sites looking for new content to index. Once you have those blogs or reports posted, post the link to social media!
- Ask customers for reviews. Having your customers review you on Facebook or Google is important not only to your reputation, but it confirms to Google and Facebook you are a business is who active.
Again, if you have any questions regarding SEO or any marketing services, we are here to answer them. You can also run a free website and marketing analysis so see how you are currently ranking in your area – just reply to this email.
Hope you are staying safe and healthy,