customer reviews boost business

Cultivate Your Local Reputation with Customer Reviews!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

This spring and summer, the peak season for a lot of our clients, was one of uncertainty in 2020.  As we enter the slower part of the year, now is the time to evaluate where you can strengthen your marine business and set yourself up for success going into 2021. Regardless of industry, there’s nothing more valuable in growing your business than customer referrals and testimonials. Facebook, Yelp, and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominate in local search engine results, and have the ability to shut down…

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Marketing Your Marine Business Through a Crisis

By | Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media | No Comments

Without a doubt, COVID-19 is changing everything. We have received many, many questions on how to sustainably market marine businesses through this crisis. Now more than ever, SEO (or search engine optimization) is a critical part of any online marketing strategy. SEO is a long-term marketing strategy. It takes time to build rankings and rapport on the various search engines. While cutting out SEO may save some money in the short term, it can have disastrous effects down the line. It’s important to understand that eventually, COVID-19 will subside. If you don’t continue doing SEO during the pandemic, you would…

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