HOT TIP: PPC and Why You Need it Now

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing
Strike while the Iron is Hot and Getting Hotter… Our country is just beginning to crawl out of its pandemic shell. From the beginning of the pandemic until now, there has been a decline in the use of many digital ad platforms, including Pay Per Click (PPC) ads. This decline provides an opportunity for advertisers to take advantage of reduced competition and increase market share without incurring a change in their current advertising budgets. With many at home, the internet is the place people go to for everything. A PPC ad provides the opportunity for more people than ever to...
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Why Local Search is Necessary for Your Business

By Industry News, Internet Marketing, SEO Marketing, Social Media
In years past, the majority of our customer's clients were tourists visiting from outside of their area. With so many travel restrictions, that is the case anymore. As a result, there has been a shift in marketing - to focus more aggressively on the local region. More and more businesses are exploring and doing more in their local regions and optimizing their web search to meet this new opportunity. Local search consists of SEO (search engine optimization) and NAP (name, address, phone) consistency.  According to CallRail, the leading call tracking and marketing analytics software company, NAP consistency is "the accuracy...
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customer reviews boost business

Cultivate Your Local Reputation with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

This spring and summer, the peak season for a lot of our clients, was one of uncertainty in 2020.  As we enter the slower part of the year, now is the time to evaluate where you can strengthen your marine business and set yourself up for success going into 2021. Regardless of industry, there’s nothing more valuable in growing your business than customer referrals and testimonials. Facebook, Yelp, and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominate in local search engine results, and have the ability to shut down…

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Why Responsive Website Design Should be Your Focus Now

By Custom Content, Industry News, Website Design
Let's cut to the chase - simply building a website doesn’t guarantee you’ll reach your target customer base or gain immediate ROI, especially in today's constantly changing world. How do you set your website apart from all the others? Whether you are creating a new website from scratch or overhauling an existing one, building a website that is responsive, mobile-friendly, and ready for customers to quickly navigate is essential to any and all marketing you do - SEO, paid ads, or social media. Here are four reasons for building a responsive web design: 1. Shorter page load times Shorter page load...
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The Importance of Online Customer Reviews

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Marine businesses all over the country are trying to find ways to make themselves seen in the most effective ways possible. While SEO, PPC, and Social Media strategies are important, they all rely on something critical - customer reviews! During this time, cultivating and relying on your customer reviews (past and present) should be part of your larger marketing strategy. An extension to word-of-mouth referrals, the reviews about your business offer that validation and piece-of-mind for prospective and returning customers. In fact, 88% of customers report they trust online reviews as much as they do personal recommendations. How Can You...
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Is Your Website Optimized for a Post-COVID World?

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Website Design
2020 has been an unusual and challenging year, so far, in the travel industry. It can be difficult to imagine a post-COVID-19 world, but counties all over this country are entering stages of reopening - with many open already. As a marine business owner, have you asked yourself this question: has your website been adapted and optimized for a post-COVID reality? Now, more than ever, technology isn’t just a nice to have, it’s a must-have for connecting businesses to their customers. People who were otherwise reluctant to adapt to the shifting technological landscape find themselves tossing their latency aside and...
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It is time to rev up your PPC!

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media
Turning on Your PPC Campaign Strategy Now In mere months, COVID-19 has shifted nearly every nuance of the world around us. The marine, travel, and tourism industries saw a particular downturn during stay-at-home orders across the world, bearing as much as a 50%+ conversion drop. But as states begin to dip their toes into how to safely and efficiently phase into opening up again, it’s important to keep an eye on your paid ad campaign strategy. Recalibrate Your Strategy  As we discussed in our last free webinar, now is the time to review and reassess your current campaign strategy and...
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PROJECT LAUNCH: A fresh, modern design for Yolo Catamaran Charters

By Industry News, Launched Sites, Website Design
We've seen more and more marine businesses making moves to better their position online in many different ways - and they are not all marketing related. A few weeks ago, Yolo Catamaran Charters reached out to us with questions regarding updating their website. The owners offer an all-inclusive, fully crewed, luxury sailing charters are offered onboard Yolo II, a spacious and incredibly comfortable Lagoon 52 catamaran. They hadn't been in business for about 2 years after losing their original vessel in a hurricane. When they contacted us, the owners had just completed the construction on their new catamaran and they...
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What you need to know about PPC

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media, Website Design
If you’re looking to drive more qualified visitors to your website and usher those potential customers into booking, paid search advertising can be an effective tool in your marketing tacklebox. Done right, paid search ads can earn you quality leads, but if done haphazardly, it could end up becoming a costly flop for your business, rendering a poor ROI. What is PPC? Pay-per-click (PPC) is a paid advertising tactic that has become popular for "instant" qualified leads. PPC allows you to display ads that are relevant to what your customers are searching for. Think of it as an online magazine....
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Marketing Your Marine Business Through a Crisis

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media

Without a doubt, COVID-19 is changing everything. We have received many, many questions on how to sustainably market marine businesses through this crisis. Now more than ever, SEO (or search engine optimization) is a critical part of any online marketing strategy. SEO is a long-term marketing strategy. It takes time to build rankings and rapport on the various search engines. While cutting out SEO may save some money in the short term, it can have disastrous effects down the line. It’s important to understand that eventually, COVID-19 will subside. If you don’t continue doing SEO during the pandemic, you would…

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