Did you know SEO is not instant?

By | Industry News, Internet Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

There has been a lot of shift over the last few years regarding SEO, especially when it comes to the marine industry. What you could once effectively manage yourself with a list of “holy grail” keywords that most related to what your marine business was offering and just go for it is for sure not the case now. There is a whole slew of different factors that contribute to your search engine rankings on Google, Yahoo, and Bing – and all of those factors take TIME.

Search engine optimization now 100% fueled by a natural, free-flowing language search. This means people are searching for “who is the best website company for fishing charters?” instead of “fishing charter websites”. Make sense? 80% of internet users own a smartphone and as a result, people are using the tools at their disposal like Siri and Google Now to speak their searches, rather than typing them in. Naturally, people are including more detail in their typed searches as they seek to find what they’re looking for faster. Therefore, when it comes to rankings,  your focus should not be for few top keywords that remain the same over time but to focus on a much larger number of natural language searches that is growing and changing rapidly.

Now the big question – if SEO rankings are not as instant as they used to be, how long will it take for me to climb up the rankings?

The short answer: it depends. No two websites or business are the same. Different markets, offerings, competition, goals, etc are just a sampling of what search engine algorithms are looking for when they compile their rankings. Our rule of thumb is a MINIMUM of 6 months to see results. And that is just a start. Think of it as phases to growing your marine business.

  • Month 1 – Research and discovery, website audit, keyword strategy, and planning. There is a lot of planning that goes into starting an online marketing strategy for marine businesses. Every market is different. Goals are different.
  • Month 2 – Technical SEO work. There quite a bit of back end work to websites, social media, directories, etc that all factor into this.
  • Month 3 – Focus on content!! We have talked about this at length here, but fresh content to your website and social outlets is crucial to SEO results. Fishing reports, blogs, videos, pictures are just the tip of the iceberg. At the minimum, you should be posting weekly.
  • Month 4 – Continued focus on content. Make sure your fishing reports or blogs have natural, free-flowing text and pictures that showcase what you are offering and you are posting consistently is key.
  • Month 5 – If you haven’t already, incorporating social media. We often include this in some of our marketing packages because social media is very critical to success. Posting links to your fishing reports or blogs, getting reviews, and posting regularly are crucial.
  • Month 6 – By this time, you should see an increase in rankings from when you started. They might not be where you want them to be (or you maybe have seen a dramatic increase – every business is different), but as we said, SEO rankings take time and the longer you do it, the more you will benefit.

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smartphones and devices that are quickly replacing the desktop/laptop. Fill out the form below and our team will get in touch to discuss your needs:

Charternet Web Solutions
Dedicated to Keeping You on the Water
support@charternet.com
www.charternetwebsolutions.com
844.866.9283

Website Warning Signs!

By | Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

One of the biggest questions we here are Charternet, especially when it comes to websites and updates, is “how do you know my website needs to be redesigned?”

There are a number of things that come to mind for me that are the tell-tale warning signs a website needs to be updated. Almost daily, our team is looking at what Google, Yahoo, and Bing are requiring of websites to rank well on their search engines; we are looking into the latest technologies to give your potential customers the best experience.

However, we know that sometimes you want to do the legwork yourself. In today’s post, we are going to give you 5 warning signs that your website is hurting your business and in need of a redesign. Obviously, there are some gimmes: age is definitely one of those. If it’s been 5 or more years since your last website update then it’s probably time to at least consider it. With that said, age is not the end-all, be-all when deciding to redesign.

5 warning signs you need to update your website:

  1. Mobile-friendly? Responsive? We have talked about this at length on our blogs. If you aren’t mobile friendly and responsive – it’s time for a redesign! Make sure you read THIS POST!
  2. Is business booming? Or is it slowing down? Steady? If it is slowing (and not due to off-season), that is an indicator that customers are going elsewhere!
  3. Does my website align with my current offerings? This is a big one. Most customers who designed their site 10 years ago had information on their site that wasn’t relevant to what the offer now. READ THIS POST to see what we mean.
  4. Are you listed on Google, Yahoo, and Bing?  The modern content management systems (CMS) that we use allow our marketing team to integrate Search Engine Optimisation (SEO) into a new website, ensuring new sites get the best possible start (or restart) on all search engines. It is likely that if your site is older than 5 years old (and you haven’t had anyone managing your search engine rankings, your old site hasn’t been set up for SEO, uses outdated tech and strategies, and/or just poor site architecture, Google will find it difficult to index and, as a result, it won’t understand where your site should be listed. These are problems that plague older websites and will prevent you from reaching your ranking and marketing goals.
  5. Are you proud to share your website with potential customers? If you would rather just have potential customers call you then market your website, then that is a huge red flag. Your website should make your life easier, make marketing your business easier, make converting clients easier, and growing your business easier.

If you answered “no” to any of these questions, then your current website is hurting your business instead of working for you. Naturally, some of these questions are more straight forward than others. Others rely on simple tests, others depend on data, and some are based entirely on subjective opinion. But all of these indicate your website is some level of broken and needs to be fixed, and the fix is almost always a redesign.

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smartphones and devices that are quickly replacing the desktop/laptop. Fill out the form below and our team will get in touch to discuss your needs:

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT: 300% increase since I went with Charternet!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are here with another customer spotlight! This time, we have a brand new site with Expedition Kodiak!

I sought out Charternet to help improve my web presence for my Alaskan charter business.  Everyone I’ve worked with at Charternet is professional, friendly and very competent.   They have helped me to understand the nuances of the industry and their work has resulted in dividends for me!   My internet bookings have seen a 300% increase since I went with Charternet!”

Geoff Betchel, Owner of Expedition Kodiak

We cannot thank Expedition Kodiak enough for teaming up with us and taking the time for this stellar review!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Ignoring Your Dated Website? It’s Hurting Your Business More Than You Know.

By | Custom Content, Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments
 We all have those things we own where we say “if it isn’t broke, don’t fix it”. Your website might technically function but, in reality, if it has been over 5 years since you have updated your website – your website is costing your business BIG bucks.

More often than not, most of us think of our websites like our favorite old pair of shoes! Even though they are dated or could be performing better, we’re attached to them.

Another big factor is the cost of investing in a website redesign. We totally understand that a website redesign is no small task or investment and most people find the task daunting because they don’t know a lot about it – so they just ignore and wonder why business is slow and no one is booking charters. But boy – does it pays dividends in the long run.

Going into this off-season, if you’re on the fence about investing in a website redesign, we made you a list of 3 reasons it’s time to pull the trigger:

1. Your Website Just Doesn’t Work

One of the biggest complaints we get from our customers is that their current site is just not working – with lack of attention to your site over time inevitably you have broken links, outdated pricing, charter offerings that no longer exist, and likely a decline in your search engine rankings.

Not only is it frustrating for you a business owner, but it is also frustrating to your potential customers! More than half of the world’s population does all their searching and buying via a mobile device – whether it is a phone or tablet. That is the world we live in and if your site does not offer a modern, accurate, easy to navigate experience your potential customers notice it and are likely booking with another charter.

Neglecting this for too long can have a significant impact on your bookings, income and business reputation.

2. Your Current Website Isn’t Mobile Friendly & Responsive

This should be a no-brainer – we have talked about it at length. And like we said above, more than half of the world is living, searching and buying on their mobile devices. Making sure your website functions on these platforms not only assures better rankings on search engines, but an easier, more user-friendly experiences for your customers.  Plain and simple, if your website isn’t mobile optimized, chances are you’ll miss out on valuable potential customers and even repeat customers.

study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is very important.” People want to be able to get the information when and where they need it and if your website can’t deliver it to them, they’ll look to the guy in the slip next to you guaranteed.

3. You Need to Align Your Website with Your Marketing Strategy

As your marine business grows, it’s almost guaranteed your marketing strategy will grow and evolve as well. Making sure your website conveys your marketing strategy is the most important element – your website is the face of your marine business. Your marketing ideas must be replicated online because if a potential customer lands on your online storefront and finds your site is dated, hard to navigate, bogged down with errors, you are not likely converting site visitors into customer and not getting the most for your marketing buck.

A well-designed, user-friendly website is one of the most effective marketing tools you have in your arsenal. If it has been over 5 years since you did anything to your website, it’s time to update. Your customers want the best on-the-water experience – from website to dock – your story should be conveyed in the best possible manner to reel in those customers!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Website Launches | We’ve Been Busy!

By | Launched Sites, Website Design | No Comments

It may seem like things have been quiet over here at the Charter Web Solutions HQ – but boy, not so much! While so many of our customers have been struggling with mother nature we keep trucking behind the scenes to support their website and marketing efforts.

Plus we just launched 3 recent redesign projects in the last 2 weeks. Check them out below to see just how different each fishing charter site is! No templates here – we capture the essence of each of customers on-the-water experience with a unique look! Plus there are more to coming including a few customer features where you can hear first-hand client experiences.

First up, we launched Fishin’ Fannatic! The eye catching and super-user friendly website can now accept online fishing charters in the Outer Banks of North Carolina directly on the site! Working with Brenda Fann was a pleasure and we look forward to hearing more about her experience in an upcoming customer feature!

Just after we launched Fishin’ Fannatic, came the relaunch of Full Circle Sportfishing. His former site had broken links, was difficult to update, and was deterring customers from booking online. With this professional website redesign, he now accepts online charter reservations direct on his site with a slick new booking calendar. A customer feature is coming on this one as well!

And just a few days ago, we launched Big Buoy Fishing! This Guatemala Fishing Charter was not conveying the right message with their old website design. With the newly updated, streamlined website Big Buoy is getting the right message across with a full service deep sea fishing experience!

 

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT: The Devil is in the Details with Tuna Hunter!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are back with another amazing customer spotlight! And let me tell you – this was an amazing project from beginning to end! Charternet and Tuna Hunter have had a working relationship for the better part of 2 decades. Over the last few years, we all came to conclusion it was time to redesign and consolidate their dated website and mobile website as it was directly effecting their search engine rankings. Read what Tuna Hunter thought of the whole process:

Give us a little back story.

“I built our original website back in 1993, pure HTML & SEO did not even exist! That was great for a few years. We decided to upgrade again in 2000-ish to a “table-based site. That is when our relationship with Charternet began – they would upgrade and handle the SEO. Keeping up with SEO on my own, after my full-time-plus job, became too much for me to do as a side-job. Charternet obviously knew what they were talking about and as a result we have been happy with Charternet for years!”

In your opinion, what were the specific issues you wanted fixed with the redesign?

“As web design advanced, fishing regulations changed, and social media took off, our great “new” site was dated – and I knew it.  It just did not look good on a phone. Another problem was that our website was totally separate from our social media accounts, even though we had the requisite links and buttons. Keeping up with site changes and social media was a chore.  In a year or so, the combination of more charter boat sites out there, our site not being responsive, and all the work to maintain both site and social media was taking a toll on us and on our rankings. It became abundantly clear – we had to change to a responsive, integrated site, and sooner rather than later.

About the same time, we found we were getting dinged by Google for not having modern responsive pages – right at the beginning of our season. Ouch!  Charternet was very sensitive to this and worked hard to get things done quickly.  Because they know the business, they were able to incorporate features and effects that make sense for a fishing charter business.

We were able to get the new site finalized and turned on in a matter of weeks. The CWS Marketing team was onboard for SEO the whole time and we gave them the challenge of increasing rankings for keywords where we had slipped, as we launched. A big fear of launching the new site was a slip in rankings.”

How did the redesign process go?

The new site launched on a Monday. That week, we got 2 reservations via the new Reservations page – a new page where clients can securely enter their credit card info while requesting a date. No call, just direct reservations. The following week, 3 more. Now we direct persons to the Reservations page, to secure their reservation when they are ready. Plus, we have all the contact info in a database. Much simpler than doing everything by phone, and much more effective at closing a charter than we had anticipated.

There was no drop in rankings. In fact, we improved on those keywords we had dropped from, thanks to focused work from CWS Marketing team.

Our social media posts now appear on our page, as we post them. All I need do is blog posts which I can do on my phone or iPad or laptop!

Bottom line:

  • We have ONE clean modern responsive site.
  • All our social media are linked in.
  • Ease of adding Fishing Reports
  • Ease of updating the site when needed. 

Most important:

  • We have a site that says TUNA HUNTER!
  • Our rankings in a short time are the same or better, and climbing.
  • Ease of reservations means ease of closing a charter – and that’s what we want!”

 

Was the redesign process worth it?

“The CWS Design Team will tell you, this was NOT an easy job for them – the Captain was very picky and very leery of any changes. I actually went through everything in the first round page by page, line by line with adjustments and comments. This took time – if I wanted a certain result, I had to give Charternet every photo, text, comment, question, like or dislike, to get to a site that I really love. It was my responsibility to put in the time to give them detailed feedback.

We could not have done this without Charternet – I do not have the time, the WordPress design skills, or the SEO skills. There are some nice touches – features, transitions, hover states – that the Design Team dropped in that make a subtle, professional positive difference.  I would never have thought of these. 

While I could say I wish we got here sooner … the path we took got us to this site, and I am happy with the end result.  More important, the Captain is happy!”


We cannot thank Tuna Hunter enough for teaming up with us again and taking the time to give us all the details of their design process!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Customer Feature: A Complete 180 for All-Inclusive Sportfishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are back with amother amazing customer feature! When we first started on the design process for All-inclusive Sportfishing // Marlin My Darlin, they were facing several big issues we needed to tackle: being blacklisting on search engines, the inability to update content on their site and post fishing reports, and quickly falling behind in the fierce market that is fising in Fort Lauderdale. And boy – what an anazing transformation! Here is what Rick, owner and operator of All-inclusive Sportfishing // Marlin My Darlin, had to say about his process:

“I decided to go with Charternet after careful analysis of related sites and conversations with many others in the ‘website business’. There is true talent and experience here with the entire team involved in active participation during my project. In parting ways with my previous host, I really had only a single but important issue – and that was accessibility.  Lack of accessibility with my previous host is what led to the demise of our relationship and had me looking elsewhere.

So here we are at Charternet – and I couldn’t be happier. The communication is outstanding and they are Prompt. That “P”  being a capital letter is not an error. They are simply on top of everything: offering the professional advice and insight that has resulted in a beautiful site.  The painful search for a new company to handle such an important decision was made a bit easier by a simple fact: they (Charternet) had two sites that ranked ahead of mine.  Now with Charternet on my team, we have a new and intelligent flowing site. And communication. I call with a content question, they answer the phone.  An e-mail gets a quick response and always fast response from the marketing team. They find the time for me. That’s a biggie.

Needless to say, I am very comfortable with the team at Charternet and look forward to enjoying the additional insight they bring to the table.” – Rick Brady, All Inclusive Sportfishing // Marlin My Darlin

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Personal Service – It Does Still Exist

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

Here we are with our latest customer feature – Global Yacht Services! When Charternet came under new management back in 2014, the new team at Charternet Web Solutions had the honor to continue a longtime partnership with Global Yacht Services with a sleek, new website redesign! However, in this feature, we are highlighting the amazing relationship with Global Yacht Services since the launch of the site.  We recently sat down with Mike, owner of Global Yacht Services, to review his feedback and see what kind of impact to the business the redesign process and continued relationship with Charternet has had!

Give us a little back story.

As a Worldwide Supplier of Yacht Equipment and Services, my job takes me all different places.  I get calls from Captains, Engineers and Crew from Croatia to Thailand and all throughout the Caribbean and Europe.  Which means, I don’t have a lot of time to worry about my website.  That’s the main reason I hired Charternet Web Solutions.  Their marine industry experts redesigned and host my website.  They gave it a much more modern style using their insight to maximize my imprint on the web.”

And how has your website and business been since the launch?

“Since the launch of my website things have been operating very smoothly.  If I have any questions or would like to add anything, I can always count on the team at Charternet Web Solutions to resolve any issues in a timely manner.  They offer the personal service that is so hard to find in this day and age.  It’s always good to speak with a real person every time you call.  Good luck finding that with one of the big hosting companies.

 

Was the redesign process worth it?

Charternet Web Solutions is a great company to partner with.  Although we all receive lots of those emails “promising” web sites for a few bucks, sometimes we have to stand back and think about what it means for our business.  As we go through business day after day, the old saying that “you get what you pay for” certainly rings true as far as advertising and good service goes.  My site is the first place my clients and prospects go to find out about me and the services I offer.  I’ve found Charternet is a company I can trust to ensure we are looking our best.  At the end of the day, it’s nice to know that my website is in good hands and I’m comfortable knowing that it’s one less thing I have to be concerned with.  I can say in all confidence that going with the good people at Charternet Web Solutions has no downside…

A huge thank you to Mike at Global Yacht Services for taking the time to sit down with us and giving us your honest opinion of your experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

New Mobile and User Friendly Website + Booking Calendar Integration for Charleston Charter Fishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are starting off March with an amazing website transformation with Charleston Charter Fishing! The team at Charternet Web Solutions had the honor of continuing our longtime partnership with Charleston Charter Fishing by updating his aging website into a user-friendly, responsive website that not only made is customer base happy, but also made Capt. Geoff, owner and operator of Charleston Charter Fishing, happy too! Take a look at what he had to say about his entire website redesign process:

Give us a little back story. What led you to redesign in the first place?

“My existing website was made in 2009 by Charternet. Over the years, it had become somewhat archaic and, in an attempt to achieve the functionality I wanted, we had bolted on some pieces over the years. As I saw how technology was advancing and knowing I do not do any print advertising, it was important to me that the website be crisp and overtime it had begun to look dated.”

 

 

In your opinion, what were the specific issues you wanted fixed with the redesign?

“Two big problems. First, I could never make any changes by myself and would always have to call web guy. As a result, absent content made the blog and site seem stale. Simply changing my prices was a big deal. I also had zero ability to monitor titles, meta data and tags. This made my organic SEO growth limited at best.
Second, both my constant contact and google analytics were consistently proving what everyone was saying: that mobile/tablet users were outnumbering desktop users. Mobile became the largest slice of the pie for me in 2015. And once Google made it clear that sites that were mobile friendly would be ranked higher, I had to make a change.”

How did the redesign process go?

“Throughout this whole process, I was actively able to work with the Charternet team to develop a site that had a much cleaner presentation. It is now on the WordPress platform so I can edit literally everything myself and focus more on building up my organic SEO rather than PPC.”

 

 

Was the redesign process worth it?

“I have been with Charternet since 2009. One of the most appealing things to me about continuing to work with them is that someone is always there – year in and year out – to pick up the phone. I could have saved money by going with a one-man shop or someone’s sister who moonlights as a designer but I would have lost much more in piece of mind!”

One of our favorite parts of Charleston Charter Fishing’s new website is the brand new, fully customizable booking calendar! This particular booking calendar allows for Charleston Charter Fishing to offer a fully responsive booking option on his site, shows full availability to potential clients, and the collection customer payment information while not actually charging them until the day of their charter (collection deposit is available also) all on a highly secure site! Below we briefly show the customer experience and administrative flexibility:

Front End:

 

Administrative side:

A huge thank you to Charleston Charter Fishing for taking the time to share their experiences with the Charternet team but let’s close it out with our favorite quote. “I wasn’t sure Charternet was right for me until…..I saw the bloopers at the end of the “Meet the team” video. I knew for sure then I would be in good hands.” – Capt. Geoff!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate!

In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well – and the results have been nothing short of amazing. With the improvements made to the website, and specifically the specials page with integrated brochure, we are now sending more ads within Adwords to the specials page. In addition, we have updated the ad copy for our ads to highlight some of the features of the specials page and standout deals.

With more quality content on the specials page, the ‘quality scores” that determine the relevancy of ads, keywords, and landing page to our audience have improved. We now have numerous keywords with 10/10 quality scores which is the best possible rating you can get for a keyword! Higher quality scores means that we are more likely to outrank competitors. This means that we are able to rank higher on the Google SERPs for less money.

Check out the outstanding Google Adwords performance below. Plus all has been achieved with zero change to the budget:

  • 5% increase in conversions
  • 13% increase in clicks
  • 13% decrease in the cost per click
  • 28% increase in impressions

In Facebook, we have created visual advertisements for specific yacht specials on the specials page. We are now able to send ads directly to the yacht page on the Mainsail website that has the integrated brochure. Previously, we had Facebook ads going to the brochure website which was separate from Mainsail. Having the two integrated allows people to stay on the site longer, and explore all of the yacht details in one place. Plus, our Facebook ads have tons of audience engagement with people liking, sharing, and commenting on the ads on a daily basis.

Facebook conversions improve as well:

  • 5% increase in direct leads
  • 14% increase in clicks
  • 16% decrease in the cost per click
  • 24% increase in impressions

Overall, there was a 90% increase on people taking action on our Facebook ads which includes (likes, comments, shares, and clicks). Again, all while our total Facebook budget remained the same.  The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283