It’s critical to the success of your business that you spend time and energy developing a comprehensive marketing plan. Developing a plan with effective marketing strategies is key for four main business growth goals:
- Build a solid online presence
- Drive traffic to your website
- Generate leads
- Convert website visitors into paying customers
Part of your comprehensive marketing plan should include market research to understand what and how your customers are finding you. A whopping 85% of consumers conduct research before they make a purchase online and the most used tactic for research is a company’s website. As a result, the most essential steps in boosting your brand’s digital presence are to ensure that:
- Your website can be found online by having search engine optimization (SEO) tactics present in your marketing plan.
- You have a professional, user-friendly website.
Your Company’s Website and SEO
Your company’s website is your best asset. It is often the first way consumers learn about you, engage with your business and develop a first impression. Using a company like Charternet to design a new or enhance your current website that drives business leads is your best bet to ensure you get it right the first time or are making accurate enhancements to boost your SEO and overall online presence.
Having part of your plan that addresses tactics to ensure that you have a strong digital presence will give your business an edge over your competition in order to communicate with the largest number of consumers. It also gives you the opportunity to set the narrative on who you are as a company, set yourself apart from competitors, and organically grow your presence.
In order to make your marketing plan a success, you need to identify tactics that will optimize your website’s conversion rates (i.e. increase the number of website visitors that call or email you). There are many tactics that can help achieve this and understanding what they are and which ones are right for your business is key. By executing these types of tactics you are on your way to fully growing your business and its online presence.
To ensure that all information featured throughout your site is both current, accurate, and relevant to your target audience, make sure to include a website audit as part of your comprehensive marketing plan. Consistently create and add content to your website such as updates about your company, blogs, news, etc… to draw consumers to your site. Paired with advanced SEO and analytics tools, Charternet can work with you to determine how to create the most impact and attract more consumers to your website and its content.
Social Media and Digital Ads
Another tactic necessary to include in your marketing plan is to focus on engaging with your prospective clients outside of your website. An active and consistent social media presence lends relevance to your audience and helps you connect on a more personal level. It also helps to keep your business top-of-mind with your prospective customers while also staying in front of the competition. Not all social media platforms may be effective for your brand, so developing a social media strategy as part of your comprehensive marketing plan is key.
It’s critical to identify the social profile of your audience as the first step in your social media strategy, this allows you to target and capture new prospects with similar profiles. By capturing and using this data, you can generate more sales.
Developing and executing a digital ad campaign should also be part of your comprehensive marketing plan – this includes social media and Google Ads. Consider running targeted banner ads across thousands of websites using location and user profile data that will drive more traffic to your website, and increase your website conversation rates as well as sales.
Monitoring Your Online Presence and Reviews
Lastly, it is extremely important to consistently monitor your brand on social media and other review platforms (Yelp, Next Door, Google My Business, etc…) so that your public reputation is well managed. If you’re not able to stay on top of this, look into hiring an agency such as Charternet to do this for you.
A well-managed comprehensive marketing strategy can give your business the opportunity to boost your overall online presence, engage with your target audience, build your credibility, as well as establish and maintain your reputation. Building your presence online can be a significant undertaking, however, the benefits to your business are well worth the effort. With Charternet’s successful marketing strategies, we do the heavy lifting while you sit back and watch your business succeed.