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Why You Need to be Active on Instagram

Why You Need to be Active on Instagram

By Marine Marketing, Social Media
Instagram is more than just taking a breakfast pic or a selfie with your dog! People love sharing their pics and engaging with others therefore tackling this social media platform allows you to reach potential new customers with photos highlighting your business! A picture says a thousand words so let’s reel them into action  – book a yacht charter, reserve an on-the-water adventure or secure the fishing trip of a lifetime. Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And...
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July 26, 2016
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New Video | How to Boost Your Posts on Facebook!

By Marine Marketing, Social Media

We have talked at length (here, here and here) on how important social media can be when trying to reel in those potential customers and getting a leg up on the charter in the slip next to you. Social media marketing can really make or break your season if you aren’t using those channels to their fullest capacity. So, in today’s video, we wanted to show you how easy it is to get your content to water enthusiasts beyond the people who are already following you (specifically) on Facebook! Boosting posts can offer you the chance to reel in new customers based on…

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July 20, 2016
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customer reviews boost business

Boost Bookings with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive. Here are a…

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June 28, 2016
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Tips to Flawlessly Optimize your Home Page

By Internet Marketing, SEO Marketing, Social Media
We've talked about it time and time again, but having an online marketing team for your marine business crucial to growing your online customer base. Search engine optimization (or SEO) ensures that people searching for your business, service or industry are able to find your website. As part of your online marketing team, we want you to understand just how SEO can help boost your business and reel in those potential online customers! Below are 3 tips on how to flawlessly optimize your home page when working with your online marketing team: Search Engine Optimization Make sure you have keywords...
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June 1, 2016
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Video | Growing Your Business With Facebook

By Internet Marketing, Social Media

Social media is without a doubt one of the strongest marketing tools you can use to build your business, expand your customer base, and have a better season than the guy in the slip next to you! One key player in social media marketing is hands down Facebook. There are 1.44 billion users on Facebook and 30% of those users are searching for local businesses to try, visit, book with and rave about multiple times per day!!  So how do you set yourself apart? Watch our quick video below to see how you can quickly and easily boost your online social…

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May 25, 2016
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where are your customers

Where are your customers!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
Have you gone into this season wracking your brain and screaming “where are all my customers?” The days of getting your next customer off the dock are over and now is the time to invest in your online marketing presence to ensure you get the business! Pay-Per-Click, PPC, marketing puts your company front and center in the search results for relevant keywords on Google, Yahoo and Bing. Plus, with the huge increase in mobile search, a majority of sales now come from the top 3 listings on the search engine therefore being listed in the top spots is essential. For every...
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May 5, 2016
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5 tips to prepare your business for sale

5 Tips to Prepare Your Business for Sale

By Marine Marketing, SEO Marketing, Social Media, Website Design

Are you thinking about retiring in the not so distant future? Did you think your boat was the asset you had to sell? We are here to remind you that the online business you have built with your website is a goldmine and you likely have a buyer right there on your dock. At Charternet Web Solutions we have supported many fishing charter captains and yacht charter brokers to ensure their online business and website are more appealing to a potential buyer! When taking the time to prepare your business for a sale, you’ll likely generate more interest and a…

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March 2, 2016
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Red Flags You Haven’t Found the Right Internet Marketing Company

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

Each month I inevitably get a call from a new client or a prospect I have been working with that says “XYZ told me they can do this!” There are thousands of Internet Market Companies out there but just like with anything there are a few rotten apples in the bunch. If you have been sucked in by a great sales pitch though here are 4 red flags that should make you question their ability and force you to continue to research them or your other options. “We Guarantee!” – Run! Don’t Walk Away. And know 100% that no one…

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November 4, 2014
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Don’t Write Your Fishing Report Like You Planned the Charter

By Internet Marketing, Marine Marketing, SEO Marketing, Social Media

Captains, Charter Business Owners, you ought to be blogging. If you are not, you should start. Blogging or as we call them writing “Fishing Reports” is a fantastic way to engage potential fishermen visiting your site on what a day on the water will be like with you! Plus the search engines absolutely love fresh content. But here’s the thing, you CAN NOT be boring. We know there is nothing boring about your charter once they step off the dock and into your boat so if you do it on your website, you have lost them. Learning how to write…

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March 17, 2013
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