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Customer Feature: A Complete 180 for All-Inclusive Sportfishing!

By Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design

We are back with amother amazing customer feature! When we first started on the design process for All-inclusive Sportfishing // Marlin My Darlin, they were facing several big issues we needed to tackle: being blacklisting on search engines, the inability to update content on their site and post fishing reports, and quickly falling behind in the fierce market that is fising in Fort Lauderdale. And boy – what an anazing transformation! Here is what Rick, owner and operator of All-inclusive Sportfishing // Marlin My Darlin, had to say about his process: “I decided to go with Charternet after careful analysis of…

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June 27, 2017
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Personal Service – It Does Still Exist

By Customer Spotlight, Industry News, Launched Sites, Website Design

Here we are with our latest customer feature – Global Yacht Services! When Charternet came under new management back in 2014, the new team at Charternet Web Solutions had the honor to continue a longtime partnership with Global Yacht Services with a sleek, new website redesign! However, in this feature, we are highlighting the amazing relationship with Global Yacht Services since the launch of the site.  We recently sat down with Mike, owner of Global Yacht Services, to review his feedback and see what kind of impact to the business the redesign process and continued relationship with Charternet has had! Give us a little back…

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May 31, 2017
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New Mobile and User Friendly Website + Booking Calendar Integration for Charleston Charter Fishing!

By Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design

We are starting off March with an amazing website transformation with Charleston Charter Fishing! The team at Charternet Web Solutions had the honor of continuing our longtime partnership with Charleston Charter Fishing by updating his aging website into a user-friendly, responsive website that not only made is customer base happy, but also made Capt. Geoff, owner and operator of Charleston Charter Fishing, happy too! Take a look at what he had to say about his entire website redesign process: Give us a little back story. What led you to redesign in the first place? “My existing website was made in…

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March 10, 2017
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CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate! In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well…

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February 23, 2017
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CUSTOMER SPOTLIGHT PART ONE | On-Going Website Maintenance Ensures Cutting Edge User Experience

By Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design

Websites are not printed marketing materials. You cannot just launch them and walk away. Your website, regardless of when it was designed, needs to be incrementally improved over time. What is needed is a maintenance schedule to ensure the best user-experience you can! Long time client, Mainsail Yacht Charters, is a great example of exactly how on-going maintenance cannot only give customer’s a better experience, but can increase business rapidly! Over the last few years, we have continued to work with Kevin to ensure his website has the most modern technology guaranteeing a better user experience. More specifically, over this past month, we…

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February 8, 2017
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A Website Update Boosting it “Light Years” into the Future Featuring Marine Diesel!

By Customer Spotlight, Industry News, Launched Sites, Website Design

And we are back with another customer feature for you! We had the privilege to work with Marine Diesel on updating their website last year. Our team has so enjoyed working with everyone at Marine Diesel, but when we asked them if we could feature their redesign in one of our customer spotlights, their response was amazing – let’s just say they had a “dark side” experience prior to having us “Jedis” join their team! In their own words, here is what Marine Diesel had to say about their redesign experience with Charternet Web Solutions: Once upon a time, in…

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January 19, 2017
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5 Dated Sites Consolidated to 1 Modern, User-friendly Website for Bareboat Sailing Charters

By Customer Spotlight, Industry News, Launched Sites, Website Design

Here we are with our second customer feature this month – Bareboat Sailing Charters! Over the last 2 months, Charternet Web Solutions had the honor continuing our longtime partnership with Bareboat Sailing Charters with a website redesign to consolidate 5 websites (with identical content) down to a manageable, modern, user-friendly website that would convey what Bareboat Sailing Charters is all about.   We recently sat down with Brian, owner of Bareboat Sailing Charters, to review his feedback and see what kind of impact to the business the redesign process has had! Bareboat Sailing Charters specializes in chartering new and near-new Beneteau and Jeanneau…

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December 14, 2016
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Mobile Friendly Redesign & Marketing Management Boost Traffic at Endless Summer!

By Customer Spotlight, Industry News, SEO Marketing, Website Design

We are excited to highlight our next customer feature – Endless Summer Charters! Charternet Web Solutions had the honor of partnering with Endless Summer a few months ago to tackle 2 of their biggest hurdles: redesigning their dated website with a modern, customer-luring, responsive design and tackling their organic rankings with SEO management. We recently sat down with Angela to review her feedback and see what kind of impact to the business the redesign process and marketing management has had! Endless Summer Charters will show you some of the best back bay and near shore fishing in SW Florida. Whether you are an…

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December 7, 2016
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cws-https

Search Engines Demand Added Security. And It will Impact Your Rankings

By Industry News, Website Design

We have talked a few times on how most search engines, with Google spearheading the change, are dinging your rankings if you are not offering the most user, mobile and search engine friendly website you can. And now Google is adding another level to their quest and getting tough on websites that are not encrypted. For those of you who don’t know, an encrypted website is a website that uses a secure connection to access the site and a session key is used to encrypt all transmitted data. Your browser connects to a web server or website secured with an SSL certificate…

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November 17, 2016
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Marine Search Engine Optimization

The BIG Question About SEO

By SEO Marketing

When it comes to online marketing, there are a lot of avenues to choose from and combine. You have social media marketing, pay-per-click marketing, email marketing. But the most popular is Search Engine Optimization or SEO. We have talked a lot (here, here and here) on how important SEO is to your marine business, but the BIGGEST question we get is, “When will I start seeing results!?” The short answer – SEO is a slow burn. It takes time to build rankings, especially if you are in a competitive market. What a frustrating answer, right? But it’s the truth. Now…

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November 2, 2016
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Responsive Design & Mobile Design – What’s the Difference?

By Uncategorized

It’s no doubt that we live in an ever-on-the-go, mobile society. It’s why you’ve seen a major shift in the online market to make searching, booking, and buying on the go much more user friendly. In fact, Google now demands that you offer a well-rounded mobile experience by dinging you in your rankings if you are lacking the that area. But because of this universal shift to the mobile offering, it leaves a huge question: what is the difference between responsive design and mobile design. We offer both options here at Charternet Web Solutions, so we thought it would be…

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October 25, 2016
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web-design

Use the Offseason to Focus on Your Web Presence

By Website Design

The kids are back in school and families are back to the daily grind. This is the time for you to analyze what worked and didn’t work. Was your website helping generate leads? Did it hook people in to book reservations? Here are 3 facts about your website that might put that into perspective: A two-year-old website may be too old! With how often the web changes, an outdated website runs the risk of not displaying properly in the web browser, having unexpected formatting issues, or not showing up effectively in search engine results. For this reason, a site that is even two…

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September 13, 2016
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3 Reasons Why Your Logo is Crucial to Success

By Uncategorized

SNEAK PEAK: Keep reading to the end for a special giveaway! As much as we hate to say it, we all make decisions and judgements based on first impressions. And for your charter business, your logo is the first thing on your website, business card, or marketing materials that potential customers are going to see.  They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them at first glance. Potential customers move on (quickly) and do book their charter, yacht or fishing trip with someone else if you don’t appeal to them…

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August 24, 2016
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why to redesign your website

When you should and shouldn’t redesign your website

By Website Design

It is more common than you think for marine business to neglect their websites just dealing with the day-to-day activity of being on the dock, in the boat and generating new customers. The reality is that it is not enough to have random, out-dated information and a few contact phone numbers on a website in hopes that perspective customers might find you. In today’s web-driven world, to stay ahead of your competition you need to pull your customers in with an interesting, engaging website design and fresh, relevant content. This will not only reel in the first-time customers, but also make them repeat clients who…

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August 17, 2016
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Why You Need to be Active on Instagram

Why You Need to be Active on Instagram

By Marine Marketing, Social Media
Instagram is more than just taking a breakfast pic or a selfie with your dog! People love sharing their pics and engaging with others therefore tackling this social media platform allows you to reach potential new customers with photos highlighting your business! A picture says a thousand words so let’s reel them into action  – book a yacht charter, reserve an on-the-water adventure or secure the fishing trip of a lifetime. Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And...
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July 26, 2016
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New Video | How to Boost Your Posts on Facebook!

By Marine Marketing, Social Media

We have talked at length (here, here and here) on how important social media can be when trying to reel in those potential customers and getting a leg up on the charter in the slip next to you. Social media marketing can really make or break your season if you aren’t using those channels to their fullest capacity. So, in today’s video, we wanted to show you how easy it is to get your content to water enthusiasts beyond the people who are already following you (specifically) on Facebook! Boosting posts can offer you the chance to reel in new customers based on…

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July 20, 2016
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