We are excited to highlight our next customer feature – Endless Summer Charters! Charternet Web Solutions had the honor of partnering with Endless Summer a few months ago to tackle 2 of their biggest hurdles: redesigning their dated website with a modern, customer-luring, responsive design and tackling their organic rankings with SEO management. We recently sat down with Angela to review her feedback and see what kind of impact to the business the redesign process and marketing management has had!
Endless Summer Charters will show you some of the best back bay and near shore fishing in SW Florida. Whether you are an avid fisherman or a family with kids, everyone at Endless Summer has the experience for both. Plus, they offer amazing eco-tours and sight-seeing tours! The whole crew at Endless Summer loves sharing their passion for fishing and the islands of SW Florida.
Give us a little back story. What led you to want a redesign in the first place?
“We started our website about nine years ago. The internet was pretty straight forward back then and starting, maintaining and optimizing the website for search engines was easy. The website produced for us but, we realized in the last year, it was at a point where keeping us at the top of search engines was beyond our comprehension.“
In your opinion, what were the specific issues you wanted fixed with your redesign?
“We noticed we started falling in the rankings. We suspected it was because we weren’t mobile friendly and really needed an updated look.“
Now that your new website is launched, what has your experience been?
“Charternet developed a website that flows easily while following my wishes perfectly. We’ve gotten great complements on the flow and ease of our website along with our booking and payment integration. We tried the DIY website but came to a point where we needed to focus on running charters and communicating with customers rather than attempt to stay up to speed with the constantly changing online marketing world – it was just beyond our capabilities. Our new website is fast and easy to make changes ourselves. Plus the Charternet team was so easy to work with and personable too. We made the right decision!”
From an analytics standpoint, we have seen an amazing change in traffic based on the redesign and active marketing management. We have increased an average of 20 spots in Google, Yahoo and Bing rankings since the re-launch in September and 30% of the key word rankings are brand new!
Seeing the growth in Endless Summer is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:
Thanks Captain Bill Hammond and Matt for being our entire family's go to for amazing fishing for 7 years now! It's safe to say the whole extended family, generation after generation loves you guys and every year we look forward to the adventures you bring us! Thanks for the memories!!! This is only a glimpse!!Amanda S.
My husband, daughter and I had a great day fishing with Captain Bill. We caught many different fish... including a baby grouper and a stingray. Captain Bill moved us around during the day to help us find fish and was extremely knowledgeable about the entire area. We didn't take home any keepers but we all had a wonderful day together on the water. Can't ask for much more!.Shana R.
The weather And tides were a challenge. With that said, the trip was one of the best charters I've booked! Bill Was a great guide and managed to , despite the poor conditions, get my dad his first snook. We all had a great time and WILL book out next charter with Endless Summer.R.M. Tyre
Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop. Contact us today to get started!