Skip to main content
search
Category

Uncategorized

where are your customers

Missed the boat on SEO? Here’s a game plan

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
We are more than halfway through the summer season for a lot of the marine industry. Have you noticed a drop in customers or bookings? That is likely directly related to how much (or little) online marketing of your business you did in the off-season or slower times. As summer comes to an end and we approach the lull of school starting back up, most marine businesses are entering the best time of year to get a strong online marketing strategy in place. Empty nesters and snowbirds are planning their migration to warmer weather locales looking for good fishing, lodging,...
Read More
August 7, 2023
Love0

The Impact of Customer Reviews on Your Marine Business

By Internet Marketing, Marine Marketing, Reputation Management, SEO Marketing
In the marine industry, customer reviews wield tremendous influence over the success of your business. With the continued rise of social media platforms like Facebook, Instagram and TikTok, customers now have the power to share their experiences and opinions with a global audience. In this blog post, we will explore why customer reviews matter in the marine industry and how they can either make or break your business. Building Trust and Reputation: Customer reviews are essential for establishing trust and a solid reputation. Positive reviews create confidence among potential customers, showing that your business is reliable and offers a high-quality...
Read More
May 24, 2023
Love0
What are Google Analytics 4 and Do You Need to Upgrade?

What are Google Analytics 4 and Do You Need to Upgrade?

By Industry News, Internet Marketing, SEO Marketing
If you have used Google Analytics to track your marine business data (like how much traffic or leads your website has received), you have likely seen notifications from Google to upgrade to the latest version using a very direct statement: "Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property." So, what does that really mean for your website? In October 2021, Google announced they will be phasing out their current Analytics platform known as “Universal Analytics” by July 2023. After...
Read More
November 1, 2022
Love0

Why You Need to Conduct a Marketing Audit & Analysis

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media
The world of marketing and social media has become quite complex in this new age of uber-technology. Companies need to be experts in all forms of digital marketing, including social media. While the name “audit” can be scary, in this case it can be the difference between a good online presence with great marketing campaigns and cyber oblivion. A marketing audit is a structured examination or review of the way a business is being marketed to its selected audience, or customers. Audits are generally conducted by a third party, like Charternet Web Solutions, so as to avoid bias and because...
Read More
January 28, 2022
Love0

The Importance of a Mobile-Friendly Website

By Custom Content, Industry News, Internet Marketing, Marine Marketing, Website Design
Google’s Mobile-First policy is a striking reason to update any and all business websites to have responsive design. Responsive design means that the design of a website automatically gets bigger or smaller (like when viewed on a mobile device) depending on the screen you're viewing it on. Business owners making decisions based on “because Google said so” is a statement that begs for more information. Additionally, it’s important to consider the specifics of mobile design and be aware of the increase in mobile site usage in order to best move your business forward with the tide of web browsing. With...
Read More
January 19, 2022
Love0

Tired of paying those huge fees to 3rd-party booking websites? We have the solution!

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Website Design
Are you in the fishing charter, recreational charter, or excursion business and paying more and more to referral services or 3rd party booking websites? Based on our research, we have found that 3rd party booking websites are taking as much as 20% per booking. That is money coming directly out of your pocket. We have been listening to our customers and working behind the scenes to develop a strategy for you to take this business back. We have created a complete website design and marketing package that allows your business to get bookings directly through your website… paying less and less...
Read More
October 28, 2021
Love0

Managing Your Local Reputation Online

By Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Reputation is Perception "Character is like a tree, and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” — Abraham Lincoln "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” — Warren Buffett "The way to gain a good reputation is to endeavor to be what you desire to appear.” — Socrates As these three wise men allude to, reputation is primarily based on perception. Businesses can be ruined by even one person’s negative perception from a...
Read More
August 17, 2021
Love0

SEO HOT TIP: A LONG-TERM STRATEGY FOR SUCCESS

By Industry News, Internet Marketing, Marine Marketing, SEO Marketing
Breaking Down the Basics of SEO SEO (Search Engine Optimization) is the process of getting web traffic from organic, or natural, search results on search engines. SEO campaigns help businesses rank higher in search results, increase web traffic, boost brand awareness, and most importantly, earn more revenue. As opposed to a marketing strategy like pay-per-click (PPC) advertising that works almost instantaneously, SEO campaigns generally take longer to produce results. This means that websites using SEO won’t jump to first position rankings the very day SEO is implemented. Using SEO takes search engines time to determine variables such as page relevance...
Read More
May 27, 2021
Love0

HOT TIP: PPC and Why You Need it Now

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing
Strike while the Iron is Hot and Getting Hotter… Our country is just beginning to crawl out of its pandemic shell. From the beginning of the pandemic until now, there has been a decline in the use of many digital ad platforms, including Pay Per Click (PPC) ads. This decline provides an opportunity for advertisers to take advantage of reduced competition and increase market share without incurring a change in their current advertising budgets. With many at home, the internet is the place people go to for everything. A PPC ad provides the opportunity for more people than ever to...
Read More
May 12, 2021
Love1

Why Local Search is Necessary for Your Business

By Industry News, Internet Marketing, SEO Marketing, Social Media
In years past, the majority of our customer's clients were tourists visiting from outside of their area. With so many travel restrictions, that is the case anymore. As a result, there has been a shift in marketing - to focus more aggressively on the local region. More and more businesses are exploring and doing more in their local regions and optimizing their web search to meet this new opportunity. Local search consists of SEO (search engine optimization) and NAP (name, address, phone) consistency.  According to CallRail, the leading call tracking and marketing analytics software company, NAP consistency is "the accuracy...
Read More
February 25, 2021
Love0
customer reviews boost business

Cultivate Your Local Reputation with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

This spring and summer, the peak season for a lot of our clients, was one of uncertainty in 2020.  As we enter the slower part of the year, now is the time to evaluate where you can strengthen your marine business and set yourself up for success going into 2021. Regardless of industry, there’s nothing more valuable in growing your business than customer referrals and testimonials. Facebook, Yelp, and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominate in local search engine results, and have the ability to shut down…

Read More
October 14, 2020
Love0

The Importance of Online Customer Reviews

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Marine businesses all over the country are trying to find ways to make themselves seen in the most effective ways possible. While SEO, PPC, and Social Media strategies are important, they all rely on something critical - customer reviews! During this time, cultivating and relying on your customer reviews (past and present) should be part of your larger marketing strategy. An extension to word-of-mouth referrals, the reviews about your business offer that validation and piece-of-mind for prospective and returning customers. In fact, 88% of customers report they trust online reviews as much as they do personal recommendations. How Can You...
Read More
June 24, 2020
Love0

Is Your Website Optimized for a Post-COVID World?

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Website Design
2020 has been an unusual and challenging year, so far, in the travel industry. It can be difficult to imagine a post-COVID-19 world, but counties all over this country are entering stages of reopening - with many open already. As a marine business owner, have you asked yourself this question: has your website been adapted and optimized for a post-COVID reality? Now, more than ever, technology isn’t just a nice to have, it’s a must-have for connecting businesses to their customers. People who were otherwise reluctant to adapt to the shifting technological landscape find themselves tossing their latency aside and...
Read More
June 17, 2020
Love0

It is time to rev up your PPC!

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media
Turning on Your PPC Campaign Strategy Now In mere months, COVID-19 has shifted nearly every nuance of the world around us. The marine, travel, and tourism industries saw a particular downturn during stay-at-home orders across the world, bearing as much as a 50%+ conversion drop. But as states begin to dip their toes into how to safely and efficiently phase into opening up again, it’s important to keep an eye on your paid ad campaign strategy. Recalibrate Your Strategy  As we discussed in our last free webinar, now is the time to review and reassess your current campaign strategy and...
Read More
June 8, 2020
Love0

What you need to know about PPC

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media, Website Design
If you’re looking to drive more qualified visitors to your website and usher those potential customers into booking, paid search advertising can be an effective tool in your marketing tacklebox. Done right, paid search ads can earn you quality leads, but if done haphazardly, it could end up becoming a costly flop for your business, rendering a poor ROI. What is PPC? Pay-per-click (PPC) is a paid advertising tactic that has become popular for "instant" qualified leads. PPC allows you to display ads that are relevant to what your customers are searching for. Think of it as an online magazine....
Read More
April 16, 2020
Love0

Marketing Your Marine Business Through a Crisis

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media

Without a doubt, COVID-19 is changing everything. We have received many, many questions on how to sustainably market marine businesses through this crisis. Now more than ever, SEO (or search engine optimization) is a critical part of any online marketing strategy. SEO is a long-term marketing strategy. It takes time to build rankings and rapport on the various search engines. While cutting out SEO may save some money in the short term, it can have disastrous effects down the line. It’s important to understand that eventually, COVID-19 will subside. If you don’t continue doing SEO during the pandemic, you would…

Read More
March 26, 2020
Love0
Close Menu