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HOT TIP: PPC and Why You Need it Now

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing
Strike while the Iron is Hot and Getting Hotter… Our country is just beginning to crawl out of its pandemic shell. From the beginning of the pandemic until now, there has been a decline in the use of many digital ad platforms, including Pay Per Click (PPC) ads. This decline provides an opportunity for advertisers to take advantage of reduced competition and increase market share without incurring a change in their current advertising budgets. With many at home, the internet is the place people go to for everything. A PPC ad provides the opportunity for more people than ever to...
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Why Local Search is Necessary for Your Business

By Industry News, Internet Marketing, SEO Marketing, Social Media
In years past, the majority of our customer's clients were tourists visiting from outside of their area. With so many travel restrictions, that is the case anymore. As a result, there has been a shift in marketing - to focus more aggressively on the local region. More and more businesses are exploring and doing more in their local regions and optimizing their web search to meet this new opportunity. Local search consists of SEO (search engine optimization) and NAP (name, address, phone) consistency.  According to CallRail, the leading call tracking and marketing analytics software company, NAP consistency is "the accuracy...
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customer reviews boost business

Cultivate Your Local Reputation with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

This spring and summer, the peak season for a lot of our clients, was one of uncertainty in 2020.  As we enter the slower part of the year, now is the time to evaluate where you can strengthen your marine business and set yourself up for success going into 2021. Regardless of industry, there’s nothing more valuable in growing your business than customer referrals and testimonials. Facebook, Yelp, and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominate in local search engine results, and have the ability to shut down…

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The Importance of Online Customer Reviews

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Marine businesses all over the country are trying to find ways to make themselves seen in the most effective ways possible. While SEO, PPC, and Social Media strategies are important, they all rely on something critical - customer reviews! During this time, cultivating and relying on your customer reviews (past and present) should be part of your larger marketing strategy. An extension to word-of-mouth referrals, the reviews about your business offer that validation and piece-of-mind for prospective and returning customers. In fact, 88% of customers report they trust online reviews as much as they do personal recommendations. How Can You...
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Is Your Website Optimized for a Post-COVID World?

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Website Design
2020 has been an unusual and challenging year, so far, in the travel industry. It can be difficult to imagine a post-COVID-19 world, but counties all over this country are entering stages of reopening - with many open already. As a marine business owner, have you asked yourself this question: has your website been adapted and optimized for a post-COVID reality? Now, more than ever, technology isn’t just a nice to have, it’s a must-have for connecting businesses to their customers. People who were otherwise reluctant to adapt to the shifting technological landscape find themselves tossing their latency aside and...
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It is time to rev up your PPC!

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media
Turning on Your PPC Campaign Strategy Now In mere months, COVID-19 has shifted nearly every nuance of the world around us. The marine, travel, and tourism industries saw a particular downturn during stay-at-home orders across the world, bearing as much as a 50%+ conversion drop. But as states begin to dip their toes into how to safely and efficiently phase into opening up again, it’s important to keep an eye on your paid ad campaign strategy. Recalibrate Your Strategy  As we discussed in our last free webinar, now is the time to review and reassess your current campaign strategy and...
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What you need to know about PPC

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media, Website Design
If you’re looking to drive more qualified visitors to your website and usher those potential customers into booking, paid search advertising can be an effective tool in your marketing tacklebox. Done right, paid search ads can earn you quality leads, but if done haphazardly, it could end up becoming a costly flop for your business, rendering a poor ROI. What is PPC? Pay-per-click (PPC) is a paid advertising tactic that has become popular for "instant" qualified leads. PPC allows you to display ads that are relevant to what your customers are searching for. Think of it as an online magazine....
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Marketing Your Marine Business Through a Crisis

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media

Without a doubt, COVID-19 is changing everything. We have received many, many questions on how to sustainably market marine businesses through this crisis. Now more than ever, SEO (or search engine optimization) is a critical part of any online marketing strategy. SEO is a long-term marketing strategy. It takes time to build rankings and rapport on the various search engines. While cutting out SEO may save some money in the short term, it can have disastrous effects down the line. It’s important to understand that eventually, COVID-19 will subside. If you don’t continue doing SEO during the pandemic, you would…

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Why an SEO Program is Critical to the Success of Your Marine Business in 2020

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Why having an SEO Program is critical to the success of your marine business? Incorporating and maintaining a robust Search Engine Optimization (SEO) program is vital to the success of your marine business. Not only will you rank better in the search engine results and gain organic traffic to your website but ultimately convert leads to customers and bookings. What is SEO and how will it help your marine business grow? Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to “searchers”...
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where are your customers

What if you missed the boat on SEO?

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
Did your season already start and you are slower than you expected? That is likely directly related to how much marketing of your business you did in the off-season. As spring and summer roll around, most marine businesses are getting into their busiest time of year. Spring breakers and family vacationers are migrating to warmer weather locales looking for good fishing, lodging, and excursions where they can make memories. However, how are they going to find you in the search engines if you didn't start SEO 3-4 months ago? We've discussed on our blog a few times the importance of...
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Did you know SEO is not instant?

By Industry News, Internet Marketing, Pay Per Click Marketing, SEO Marketing, Social Media
There has been a lot of shift over the last few years regarding SEO, especially when it comes to the marine industry. What you could once effectively manage yourself with a list of "holy grail" keywords that most related to what your marine business was offering and just go for it is for sure not the case now. There is a whole slew of different factors that contribute to your search engine rankings on Google, Yahoo, and Bing - and all of those factors take TIME. Search engine optimization now 100% fueled by a natural, free-flowing language search. This means...
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Website Warning Signs!

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
One of the biggest questions we here are Charternet, especially when it comes to websites and updates, is "how do you know my website needs to be redesigned?" There are a number of things that come to mind for me that are the tell-tale warning signs a website needs to be updated. Almost daily, our team is looking at what Google, Yahoo, and Bing are requiring of websites to rank well on their search engines; we are looking into the latest technologies to give your potential customers the best experience. However, we know that sometimes you want to do the legwork...
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Ignoring Your Dated Website? It’s Hurting Your Business More Than You Know.

By Custom Content, Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design

 We all have those things we own where we say “if it isn’t broke, don’t fix it”. Your website might technically function but, in reality, if it has been over 5 years since you have updated your website – your website is costing your business BIG bucks. More often than not, most of us think of our websites like our favorite old pair of shoes! Even though they are dated or could be performing better, we’re attached to them. Another big factor is the cost of investing in a website redesign. We totally understand that a website redesign is no small task…

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Responsive Design & Mobile Design – What’s the Difference?

By Uncategorized

It’s no doubt that we live in an ever-on-the-go, mobile society. It’s why you’ve seen a major shift in the online market to make searching, booking, and buying on the go much more user friendly. In fact, Google now demands that you offer a well-rounded mobile experience by dinging you in your rankings if you are lacking the that area. But because of this universal shift to the mobile offering, it leaves a huge question: what is the difference between responsive design and mobile design. We offer both options here at Charternet Web Solutions, so we thought it would be…

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3 Reasons Why Your Logo is Crucial to Success

By Uncategorized

SNEAK PEAK: Keep reading to the end for a special giveaway! As much as we hate to say it, we all make decisions and judgements based on first impressions. And for your charter business, your logo is the first thing on your website, business card, or marketing materials that potential customers are going to see.  They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them at first glance. Potential customers move on (quickly) and do book their charter, yacht or fishing trip with someone else if you don’t appeal to them…

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customer reviews boost business

Boost Bookings with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive. Here are a…

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