where are your customers

What if you missed the boat on SEO?

By | Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Did your season already start and you are slower than you expected? That is likely directly related to how much marketing of your business you did in the off-season.

As spring and summer roll around, most marine businesses are getting into their busiest time of year. Spring breakers and family vacationers are migrating to warmer weather locales looking for good fishing, lodging, and excursions where they can make memories. However, how are they going to find you in the search engines if you didn’t start SEO 3-4 months ago?

We’ve discussed on our blog a few times the importance of tackling SEO (search engine optimization) in the slower season so when your money-making season comes around, you get the traffic, rankings, and bookings organically. SEO takes time to build since it is organic in nature. But you didn’t start in the winter. So now what? What can you do today that will get you those bookings now? Well, here are your top options:

  1. PPC or Pay-Per-Click marketing! This is a no-brainer if you are not as booked as you should be – or as fully booked as the boat in the slip next to you. PPC marketing is buying ad space at the very top of Google search results for your most important keywords. With PPC management, we have the ability to target and re-target people who have searched and visited your website, track conversions (bookings or form submittals), get better results out of daily ad spend, and so much more. This is for sure the quickest way to increase your business.
  2. Social Media Marketing! If you don’t have a Facebook or Instagram, you are really putting yourself at a disadvantage. We live in a very visual society and you can sell yourself the best by showcasing exactly the experience you give your customers. Photos and videos are worth a million words when it comes to advertising your business. People want to see what they are going to pay for. Having previous customers leave you reviews on Facebook is an easy way to establish you are an expert in your field and show that you provide a quality experience! With proper social media management, you can advertise your business fully and effectively.
  3. Start SEO now! While you might be behind in this, starting now with optimization will set you up for next season. Like I said above (and many times on this blog), SEO takes time to build up. It takes time to optimize. It takes time to see results. However, once there is effective management in place and continual optimization, your organic traffic will steadily increase and an increase in bookings from that traffic is not far away!

If you feel you missed the boat in starting your online marketing strategy and are losing business because of it, please contact us so we can help! We can give you a free online marketing analysis and a 20-minute consultation with our marketing manager. She has almost 2 decades of experience in the marine industry and can provide excellent feedback and data for you to review. Fill out the form below!

Charternet Web Solutions
Dedicated to Keeping You on the Water

Did you know SEO is not instant?

By | Industry News, Internet Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

There has been a lot of shift over the last few years regarding SEO, especially when it comes to the marine industry. What you could once effectively manage yourself with a list of “holy grail” keywords that most related to what your marine business was offering and just go for it is for sure not the case now. There is a whole slew of different factors that contribute to your search engine rankings on Google, Yahoo, and Bing – and all of those factors take TIME.

Search engine optimization now 100% fueled by a natural, free-flowing language search. This means people are searching for “who is the best website company for fishing charters?” instead of “fishing charter websites”. Make sense? 80% of internet users own a smartphone and as a result, people are using the tools at their disposal like Siri and Google Now to speak their searches, rather than typing them in. Naturally, people are including more detail in their typed searches as they seek to find what they’re looking for faster. Therefore, when it comes to rankings,  your focus should not be for few top keywords that remain the same over time but to focus on a much larger number of natural language searches that is growing and changing rapidly.

Now the big question – if SEO rankings are not as instant as they used to be, how long will it take for me to climb up the rankings?

The short answer: it depends. No two websites or business are the same. Different markets, offerings, competition, goals, etc are just a sampling of what search engine algorithms are looking for when they compile their rankings. Our rule of thumb is a MINIMUM of 6 months to see results. And that is just a start. Think of it as phases to growing your marine business.

  • Month 1 – Research and discovery, website audit, keyword strategy, and planning. There is a lot of planning that goes into starting an online marketing strategy for marine businesses. Every market is different. Goals are different.
  • Month 2 – Technical SEO work. There quite a bit of back end work to websites, social media, directories, etc that all factor into this.
  • Month 3 – Focus on content!! We have talked about this at length here, but fresh content to your website and social outlets is crucial to SEO results. Fishing reports, blogs, videos, pictures are just the tip of the iceberg. At the minimum, you should be posting weekly.
  • Month 4 – Continued focus on content. Make sure your fishing reports or blogs have natural, free-flowing text and pictures that showcase what you are offering and you are posting consistently is key.
  • Month 5 – If you haven’t already, incorporating social media. We often include this in some of our marketing packages because social media is very critical to success. Posting links to your fishing reports or blogs, getting reviews, and posting regularly are crucial.
  • Month 6 – By this time, you should see an increase in rankings from when you started. They might not be where you want them to be (or you maybe have seen a dramatic increase – every business is different), but as we said, SEO rankings take time and the longer you do it, the more you will benefit.

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smartphones and devices that are quickly replacing the desktop/laptop. Fill out the form below and our team will get in touch to discuss your needs:

Charternet Web Solutions
Dedicated to Keeping You on the Water

Website Warning Signs!

By | Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

One of the biggest questions we here are Charternet, especially when it comes to websites and updates, is “how do you know my website needs to be redesigned?”

There are a number of things that come to mind for me that are the tell-tale warning signs a website needs to be updated. Almost daily, our team is looking at what Google, Yahoo, and Bing are requiring of websites to rank well on their search engines; we are looking into the latest technologies to give your potential customers the best experience.

However, we know that sometimes you want to do the legwork yourself. In today’s post, we are going to give you 5 warning signs that your website is hurting your business and in need of a redesign. Obviously, there are some gimmes: age is definitely one of those. If it’s been 5 or more years since your last website update then it’s probably time to at least consider it. With that said, age is not the end-all, be-all when deciding to redesign.

5 warning signs you need to update your website:

  1. Mobile-friendly? Responsive? We have talked about this at length on our blogs. If you aren’t mobile friendly and responsive – it’s time for a redesign! Make sure you read THIS POST!
  2. Is business booming? Or is it slowing down? Steady? If it is slowing (and not due to off-season), that is an indicator that customers are going elsewhere!
  3. Does my website align with my current offerings? This is a big one. Most customers who designed their site 10 years ago had information on their site that wasn’t relevant to what the offer now. READ THIS POST to see what we mean.
  4. Are you listed on Google, Yahoo, and Bing?  The modern content management systems (CMS) that we use allow our marketing team to integrate Search Engine Optimisation (SEO) into a new website, ensuring new sites get the best possible start (or restart) on all search engines. It is likely that if your site is older than 5 years old (and you haven’t had anyone managing your search engine rankings, your old site hasn’t been set up for SEO, uses outdated tech and strategies, and/or just poor site architecture, Google will find it difficult to index and, as a result, it won’t understand where your site should be listed. These are problems that plague older websites and will prevent you from reaching your ranking and marketing goals.
  5. Are you proud to share your website with potential customers? If you would rather just have potential customers call you then market your website, then that is a huge red flag. Your website should make your life easier, make marketing your business easier, make converting clients easier, and growing your business easier.

If you answered “no” to any of these questions, then your current website is hurting your business instead of working for you. Naturally, some of these questions are more straight forward than others. Others rely on simple tests, others depend on data, and some are based entirely on subjective opinion. But all of these indicate your website is some level of broken and needs to be fixed, and the fix is almost always a redesign.

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smartphones and devices that are quickly replacing the desktop/laptop. Fill out the form below and our team will get in touch to discuss your needs:


Charternet Web Solutions
Dedicated to Keeping You on the Water

Ignoring Your Dated Website? It’s Hurting Your Business More Than You Know.

By | Custom Content, Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments
 We all have those things we own where we say “if it isn’t broke, don’t fix it”. Your website might technically function but, in reality, if it has been over 5 years since you have updated your website – your website is costing your business BIG bucks.

More often than not, most of us think of our websites like our favorite old pair of shoes! Even though they are dated or could be performing better, we’re attached to them.

Another big factor is the cost of investing in a website redesign. We totally understand that a website redesign is no small task or investment and most people find the task daunting because they don’t know a lot about it – so they just ignore and wonder why business is slow and no one is booking charters. But boy – does it pays dividends in the long run.

Going into this off-season, if you’re on the fence about investing in a website redesign, we made you a list of 3 reasons it’s time to pull the trigger:

1. Your Website Just Doesn’t Work

One of the biggest complaints we get from our customers is that their current site is just not working – with lack of attention to your site over time inevitably you have broken links, outdated pricing, charter offerings that no longer exist, and likely a decline in your search engine rankings.

Not only is it frustrating for you a business owner, but it is also frustrating to your potential customers! More than half of the world’s population does all their searching and buying via a mobile device – whether it is a phone or tablet. That is the world we live in and if your site does not offer a modern, accurate, easy to navigate experience your potential customers notice it and are likely booking with another charter.

Neglecting this for too long can have a significant impact on your bookings, income and business reputation.

2. Your Current Website Isn’t Mobile Friendly & Responsive

This should be a no-brainer – we have talked about it at length. And like we said above, more than half of the world is living, searching and buying on their mobile devices. Making sure your website functions on these platforms not only assures better rankings on search engines, but an easier, more user-friendly experiences for your customers.  Plain and simple, if your website isn’t mobile optimized, chances are you’ll miss out on valuable potential customers and even repeat customers.

study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is very important.” People want to be able to get the information when and where they need it and if your website can’t deliver it to them, they’ll look to the guy in the slip next to you guaranteed.

3. You Need to Align Your Website with Your Marketing Strategy

As your marine business grows, it’s almost guaranteed your marketing strategy will grow and evolve as well. Making sure your website conveys your marketing strategy is the most important element – your website is the face of your marine business. Your marketing ideas must be replicated online because if a potential customer lands on your online storefront and finds your site is dated, hard to navigate, bogged down with errors, you are not likely converting site visitors into customer and not getting the most for your marketing buck.

A well-designed, user-friendly website is one of the most effective marketing tools you have in your arsenal. If it has been over 5 years since you did anything to your website, it’s time to update. Your customers want the best on-the-water experience – from website to dock – your story should be conveyed in the best possible manner to reel in those customers!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water

Responsive Design & Mobile Design – What’s the Difference?

By | Uncategorized | No Comments

It’s no doubt that we live in an ever-on-the-go, mobile society. It’s why you’ve seen a major shift in the online market to make searching, booking, and buying on the go much more user friendly. In fact, Google now demands that you offer a well-rounded mobile experience by dinging you in your rankings if you are lacking the that area.

But because of this universal shift to the mobile offering, it leaves a huge question: what is the difference between responsive design and mobile design. We offer both options here at Charternet Web Solutions, so we thought it would be fair to lay it out in a comparison for you! Here are the main differences between the two:


In the end, you can see that mobile design can be restrictive, limiting, and become outdated much more quickly than a response design from the start. Because mobile websites usually provide visitors with the bare basics the site has to offer, they won’t get to see your site in all its glory or be able to use it to its full potential. However, it is a relatively inexpensive option if you are getting dinged by search engines and need that mobile-friendly option.

On the other hand, responsive design is extremely flexible. It allows websites to resize and reflow their layout based on the visitor’s screen size and gives them a consistent experience. From large-screen, high-resolution monitors all the way to the smallest smartphone touch screens, it’s important to have an experience that is suited to each of those individual devices. Responsive websites will simply adapt to their environment while maintaining the same stunning images, typefaces and navigational properties. Plus, with our monthly payment plans, this option is super budget friendly!

Interested updating your site to suit this on-the-go market we live in? We at Charternet Web Solutions deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.Contact us today to get started!

3 Reasons Why Your Logo is Crucial to Success

By | Uncategorized | No Comments

SNEAK PEAK: Keep reading to the end for a special giveaway!

As much as we hate to say it, we all make decisions and judgements based on first impressions. And for your charter business, your logo is the first thing on your website, business card, or marketing materials that potential customers are going to see.  They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them at first glance. Potential customers move on (quickly) and do book their charter, yacht or fishing trip with someone else if you don’t appeal to them straight out of the gate, no matter how amazing your on-the-water experience is.

On top of being your first impression, you logo can also have a lasting impact on your company. Here are the top 3 reasons why have a professionally designed logo is crucial to the success of your marine business:

  1. Your logo tells customers who you are. The marine industry is a very competitive one and having a logo that quickly conveys who you are and why you are different goes a long way in reeling in a potential customer to dig deeper into your company. Your logo should emphasize why you are better than the guy in the slip next to you.
  2. Your logo helps people to remember you. We live in a very visual society. When potential customers are scrolling through pages and pages of charters on Facebook looking for the best one,  an eye-catching logo will hook them in and make it easier for them to remember you. When people remember your logo, you get a leg up on the competition.
  3. Your logo enables attracting new customers. Professional logo that is easy to remember can be the deciding factor when people decide to book with you. If it comes down to the you and another charter and your showing a more professional, accurate portrayal of what your customers will get when they book with you – you are going to win that customer hook, line and sinker!


We talk a lot about how important your website and logo is to the success of your business, so we are going to put our money where our mouth is!


Charternet is giving away a FREE logo redesign when you sign a contract for a Captains or Admiral Website redesign contract!
That is a $300 value!


Charternet Web Solutions
Dedicated to Keeping You on the Water

customer reviews boost business

Boost Bookings with Customer Reviews!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive.

Here are a few nuggets to bring some perspective:

  • 90% of customers read online reviews before choosing a company to go with
  • 88% of people trust online reviews as much as personal recommendations
  • Customers are likely to spend 31% more with a company that has excellent reviews
  • Customer reviews are 12 times more trusted than product or service descriptions

So what does that mean for you? Gathering and sharing your customer testimonials demonstrates how you deliver on your promise in the real world, with real people. A positive customer review resonates in a way that other marketing efforts just can’t. It conveys more than honesty – a glowing review confirms your credibility and trustworthiness, extends your reach to a broader audience when customers publish reviews on social media,  and makes for engaging content to share on your website, in your fishing reports & news, and via social media.

Are you not fully booked this season? Need help getting those customer reviews out into the world? By continuing to provide great customer service, asking your customers to review you, and monitoring those reviews, you can easily take advantage of the impact reviews have on today’s consumers. By teaming up with Charternet, our mission is to strategically position your business over the internet for success! With Charternet you’ll have a dedicated online marketing team that you won’t have to educate about the marine industry. Our team has proven strategies and tactics that have been generating top results in for the marine industry for almost two decades. Our marketing experts will keep you up to speed with monthly reports and always be available to connect with the latest regarding your plan. We are dedicated to keeping you on the water!

Charternet Web Solutions
Dedicated to Keeping You on the Water

online marine marketing ppc

Your Website Not the Online Booking Tool You Thought it Would Be?

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing | No Comments

Is the fishing charter boat in the slip next to you getting more business even though you have a new website and are regularly posting fishing reports? With Google on a mission to deliver the best search experience ever you cannot just HAVE a website to say you have one, call it a day and go fishing. On top of having fresh great content that reaches out to your potential, current and past customer base, you need a solid online marketing strategy that builds brand awareness.

You must have a solid online marketing strategy that focuses on organic (learn more about SEO or search engine optimization here) and paid search results both. However paid search marketing or PPC (pay-per-click) is one of the fastest ways to achieve page one results. Granted you will pay for it because it is just as it says, Pay-Per-Click. So if you are tired of watching other boats pull out of the dock more often than you this summer here are 3 reasons why PPC can be the game changer:

  1. It is cost effective. One of the biggest myths about PPC campaigns circles around cost. The truth is this – you decide just how much you spend and not a penny more. That is right you only pay for clicks and if you say my daily budget is $20 your ad will simply go offline after you generated enough clicks to spend $20. Plus everything is measurable, from the impressions your ads will receive, clicks you will get, visits to your website and conversions and our marketing team studies these numbers well before we advise to spending more.
  2. It’s the fastest method to get targeted visitors. Whether you are a fishing charter, a yacht broker, or a sailing school, getting quality leads is crucial to converting a potential client into a customer. With PPC, our team with work with you to choose which keywords should prompt your ad to be shown at the top of Google search results. Think of it this way: SEO is a slow burn when driving to targeted traffic while PPC is almost instant. Of course the benefits from achieving high organic rankings are enormous but you need to be patient and have a good SEO plan to get there. If you haven’t been focused on SEO until now it won’t have in impact on bookings this summer but PPC certainly will.
  3. It works well with other online marketing channels.  PPC advertising is an important component of your digital marketing strategy and works well with all other marketing channels. For example:
    1. We can use PPC to test the effectiveness of different keywords to your specific marine industry target group so that you know which keywords to target with long term SEO.
    2. We can use PPC to get more email signups and enrich your email marketing campaigns.
    3. It’s a great way to test ads that you can then leverage on Facebook to use yet another marketing channel to drive traffic.

Interested in increasing traffic to your site? Charternet marketing programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your ads and then the convertibility of your paid traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your paid listings and PPC to generate substantially more new sales. Lets get started!


Charternet Web Solutions
Dedicated to Keeping You on the Water

Tips to Flawlessly Optimize your Home Page

By | Internet Marketing, SEO Marketing, Social Media | No Comments

We’ve talked about it time and time again, but having an online marketing team for your marine business crucial to growing your online customer base. Search engine optimization (or SEO) ensures that people searching for your business, service or industry are able to find your website. As part of your online marketing team, we want you to understand just how SEO can help boost your business and reel in those potential online customers!

Below are 3 tips on how to flawlessly optimize your home page when working with your online marketing team:

Make sure you have keywords in the main content of your homepage. Google’s algorithm notices your headers first, but then crawls the main content of your site next. By placing your keywords (be it for your aggressive fishing charter market or your competitive marine eCommerce shop) in the first 100-150 words of the article, you are giving search engines crucial information to crawl. This is something that you probably do naturally which helps Google, and in turn your potential customer, understand what your page/website is all about.

2Make your homepage social media shareable. Whether you are a fishing charter or yacht broker, social shares generate more views on your content. And the more views you get, the more likely someone is to contact you! So don’t be shy about placing social sharing buttons prominently on your site. Try to use social share buttons strategically on your website. Our online marketing client, SeaPlay Sportfishing is a great example of this. We have social share buttons and icons with links in the header, footer, and within the call to action (or CTA). You want visitors to respond to the CTA on that page and see what you have to offer!

3Make sure your site is responsive and mobile-friendly! This is another topic we have talked about several times and we cannot stress enough how important it is that your marine website design be mobile friendly. With over half of Google searches coming from mobile devices, Google’s increasing focus on improving mobile search results. Mobile friendliness has turned into a must for all marine based businesses — if your website isn’t optimized for mobile devices, it’s likely to be discarded from mobile search results completely.

Following these tips, coupled with marine focused search engine optimization with Charternet Web Solutions, not only will you see an increase in rankings and visibility, but also an increase in converting the organic traffic to new customers.

Contact us for more information!

Charternet Web Solutions
Dedicated to Keeping You on the Water

Video | Growing Your Business With Facebook

By | Internet Marketing, Social Media | No Comments

Social media is without a doubt one of the strongest marketing tools you can use to build your business, expand your customer base, and have a better season than the guy in the slip next to you! One key player in social media marketing is hands down Facebook. There are 1.44 billion users on Facebook and 30% of those users are searching for local businesses to try, visit, book with and rave about multiple times per day!! 

So how do you set yourself apart? Watch our quick video below to see how you can quickly and easily boost your online social media presence!

Charternet Web Solutions
Dedicated to Keeping You on the Water


where are your customers

Where are your customers!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Have you gone into this season wracking your brain and screaming “where are all my customers?” The days of getting your next customer off the dock are over and now is the time to invest in your online marketing presence to ensure you get the business!

Pay-Per-Click, PPC, marketing puts your company front and center in the search results for relevant keywords on Google, Yahoo and Bing. Plus, with the huge increase in mobile search, a majority of sales now come from the top 3 listings on the search engine therefore being listed in the top spots is essential. For every search you’re not on top, you’re losing potential sales!

Research shows that ~50% of sales go to the first responder.

Potential Growth!

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.

New Customers from Mobile!

Businesses make on average $3 in revenue for every $1.60 spent on Adwords.

1.60 = $3.00

The top 3 paid ad spots get 41% of the clicks!

Top 3 = 41% of clicks

Ready to expand your customer base with effective PPC marketing? With over 2 decades of marine industry experience, at Charternet Web Solutions we deliver powerful paid search management plans to fit your budget. Our experience writing ads for fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your ads will be seen and your phone will ring!

Lear more about PPC plans that will fit your budget!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water

cws hosting

What Happens When You Make The Wrong Hosting Choice?

By | Internet Marketing, Marine Marketing, Website Design | No Comments

When it comes to your business strategy this season, heck every season, your #1 priority is maximizing profits. Well then don’t take website hosting for granted! Did you know that choosing the wrong web host can have a negative impact on your business and income? Here are just 3 problems that can come from a poor web host when you simply just on price:

  1. Loss of money! If your site goes down, your potential customers will not be able to view your rates, availability, fishing reports or book a spot. Even worse, if you host an online store, you will lose out on potential sales and income. Amazon recently had a 40 minute outage which cost them approximately $5 million dollars. While your loss might not be as big, you don’t want to miss out on a single charter!
  2. Negative effect on your SEO Ranking – Your goal with content marketing is to rank high in search results so customers can easily find you. If your site is down repeatedly when search engines are attempting to visit, then your ranking will be adversely affected. Aside from downtime, many SEO experts believe that slow websites can also hurt your rankings.
  3. Security and Malware Attacks – There is no perfect solution for keeping your website secure. However a reputable web hosting company will back up your data and make it easy to restore in case your site is hacked. They will also assist you with technical support, maintenance and security issues.

Charternet Web Solutions Hosting vs the “Big Guys”


At Charternet Web Solutions, we know you have options when it comes to hosting your website therefore before you settle just on price review some tips that will protect you and your online business:

  • Excellent customer support. The internet never sleeps and fast, reliable, and knowledgeable customer service is crucial. Hosting providers may claim they offer 24-7 support, but you will never know till you are faced with a tough situation. At Charternet, not only do you know exactly who you are talking to, but we have over 20 years experience in the marine industry with hundreds of satisfied customers. Don’t take our word for it. See just what they have to say. Customer Testimonials
  • Cost should not be your only consideration. As the saying goes, “you get what you pay for.” As a business, you cannot afford to experience extended downtime. Charternet provides you with a dedicated team and quality technical support to help you navigate and take steps to ease technical issues.

Truth is – You do not need a lot of choices to make the right call. What you need instead, is a trustworthy source to be part of your online team  and also knows your industry – that is us! Our hosting package offers many more features than the “big guys” plus the focused attention and dedication of a specialized firm.

Contact us today if you’re ready for a team dedicated to helping you reel in that next customer!

Charternet Web Solutions
Dedicated to Keeping You on the Water

SEO Plan Ready for Next Season

Get Your Marketing Plan Ready!

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Deciding to hire an SEO firm is a big decision that can drastically improve your site, save time, and increase the likelihood of converting a new customer! And when it comes to search engine optimization for marine based business, Charternet Web Solutions has two decades of experience behind us. Our online marketing team provides useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise specific for marine based business

Before beginning your search for an SEO, Google has suggested the following questions as a jumping off point when talking with your potential online marketing team. We also wanted to you to see what Charternet Web Solutions is all about!

  • Can you show me examples of your previous work and share some success stories? Sure can! Check out our blog for lots of success stories and our industry specific solutions for fishing charters, yacht brokers, excursion companies, and e-commerce for more details on what we have done! Plus, see our latest customer feature!
  • Do you follow the Google Webmaster Guidelines? Yes, we do – to the T! If you would like to know more, let us know!
  • Do you offer any online marketing services or advice to complement your organic search business? We sure do! You can find more details by clicking HERE.
  • What’s your experience in my industry? At Charternet Web Solutions, we have over two decades of experience in online marketing for marine businesses. That means you know exactly what key words you need, how competitive your market is, strategies to increase your rankings and much, much more!
  • What’s your experience in my country/city? As we said above, we have decades worth of experience in the marine industry – and that specialty goes nationwide. From Alaska to the West Coast, the East Coast to the BVI’s, the USVI’s to Florida and Texas – we know it all!
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them? You are available via phone or email. Any changes to your site will be thoroughly discussed, reasons why explained, and a course of action presented. We are part of YOUR team!

And as a bonus, you can see exactly who we are (and what we look like) in this video!

Some companies claim to “guarantee” high ranking for your site in Google’s search results. Charternet programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your listings and then the convertibility of your organic traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your organic listings and SEO to generate substantially more new sales.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water

5 Reasons Your Website Deserves to Be Penalized By Google

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Google is on a massive mission to give it’s users the best, most accurate search results they can provide. They are constantly updating their search algorithm to seek out  broken links, missing meta tags, website speed, mobile view etc. etc.   Unfortunately, this means a lot more thought has to go into the site you are building and maintaining if you want to keep your rankings where they are – or better – in Google (and Yahoo & Bing for that matter).  To put this into perspective, the first ranking position in the search results receives 42.25% of all click-through traffic, the second position receives 11.94%, and third position on the first page obtains 8.47%. And it just goes down from there with results on any page past 1 getting less than 1% of clicks. 

So why are you being penalized? Here are the top 5 reasons why you are being penalized – and deservedly so:

  1. Broken Links & 404 errors. Google wants to know that you maintaining and updating your content and finding any errors that may be buried. If you’re delivering broken links or 404 errors within you site, it’s a sure fire signal that your users aren’t getting the information they ask for. This goes for external links as well – links embedded on your site. Take the time to sift through less and trash the ones that don’t resolve anymore.
  2. Missing meta description tags. Meta description tags are crucial for quality SEO. This is element that describes your page to search engines and without it, your site will not pull into relevant search results.
  3. Images with missing alt tags. This is one that people often miss. Search engines “read” images by their alt tags (a text alternative for an image on your site). Image alt tags are a great way to improve your site’s placement in search engine result pages because it allows the images on your pages to rank in image search results.
  4. Mobile-Friendliness or poorly designed mobile websitesWe at Charternet have addressed this topic time and time again, and we cannot stress it enough. And it’s official – more Google searches take place on mobile devices than on computers in 10 countries including the US and Google is invested in providing users a great mobile experience. It is no wonder that Google is penalizing site that aren’t mobile friendly.
  5. Slow Page Loading. At Google, they are on the record stating they are obsessed with speed. As part of that effort, today they are including a new signal in their search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. Google uses a variety of sources to determine the speed of a site relative to other sites. Unfortunately, they don’t specify an “ideal speed” (as it’s ever changing), but just assume faster is better.

At Charternet Web Solutions, we will show you the number of broken links, images with no ALT text, pages with no meta description tags, not having an unique meta description, having too long title, and much more.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water

Spotlight | Fishing Charter Website Solutions

By | Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments


Here are Charternet Web Solutions, we are introducing our new solution spotlight series!

The first in our this series is our website solutions specifically for Fishing Charters. Check out how we customize website content, online marketing programs and use the most current technologies available to increase bookings for our fishing charter captains!

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up

Not Showing Up on Google? We Know Why…

By | Uncategorized | No Comments

In 2007, there were about 1 million mobile websites, and the number is supposed to reach 150 million by 2017. The internet started on the PC but with more than 3 billion mobile phones being used world wide, we are soon approaching a time when many people’s first internet experience will be through a mobile device. These rapid changes have left the business world with no choice other than to adapt to them. With mobile devices taking over the place of the PC, not having a mobile friendly website is forcing your business to fail. People want information and services, and they want them fast.

Why You Should Have a Mobile Friendly Site

  • Rise of the smart phones: Smartphones have become more and more affordable over the past few years. Almost everyone is looking to buy one or already has one (or more) that they use on a daily basis. Since the sale of smart phones is ever increasing, it only makes sense for companies to have a site that can be easily browsed through on these devices.
  • Popularity of mobile internet: According to studies, about 40% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. This presents a huge opportunity.
  • Use of GPS: GPS is a very useful technology. It is used by many mobile users to find out necessary things or directions. They also use it to find nearby services or businesses. If there is no mobile site available for your business then you are potentially losing a customer right in your own area.
  • Don’t get beaten by competition: People love to browse while traveling. However, when they find that sites that they normally used at their PCs are not mobile compatible, they might end up switching to a site which provides similar services and is mobile compatible as well.
  • SEO: Having a mobile friendly website also helps in SEO as it helps improve rankings on mobile friendly search engines such as Google or Yahoo.
  • Better user experience: Having a website that is easily to read – meaning all content adjusts to the device – means your potential customers are getting all the information they need, without having to take much effort. This increases a company’s conversion rates higher than 55%,
  • In 2014, 26 million people booked their travel using their mobile device. This, more than anything else, should be a clear indication for you to start working on optimizing your site and making it responsive to all devices.

Things to Keep in Mind

There are numerous reasons for you to have a responsive site. Smartphones are the device of choice for many people today, and you want to be accessible to them. People use mobiles for browsing because they want to save time. Your website is the first source of information your target audience looks for when researching your services, so don’t risk it – make sure it mirrors just who you are. By combining almost two decades of experience in the marine industry and knowledge of the latest in website design, Charternet Web Solutions has been converting customer’s websites into gold mines. Be it a fishing charter, yacht charter broker or an e-Commerce product website, our team will come up with an excellent layout that reels in your visitors, inspires interactions and ultimately drives new sales. Contact us and lets get started!