Instagram is more than just taking a breakfast pic or a selfie with your dog! People love sharing their pics and engaging with others therefore tackling this social media platform allows you to reach potential new customers with photos highlighting your business! A picture says a thousand words so let’s reel them into action – book a yacht charter, reserve an on-the-water adventure or secure the fishing trip of a lifetime.
Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target the younger crowd, the numbers are even better. Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All of this data means that if you are not currently using Instagram as part of your online marketing strategy, on added exposure for your business! Content on Instagram is simply more shareable, easier to understand, and far more universal than other types of content since it is predominantly pictures. We all love to see images of people having a great time, catching a large fish, snorkeling in the BVI’s or cruising on a beautiful yacht. And we get inspired to dive in and do some research of our own and starting planning the next trip.
Storytelling with images is an artform on Instagram. In order to capture the attention of that audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience. Here are some of our favorite Instagram posts from our customers:
YOUR CUSTOMERS ARE KEY!
The most powerful marketing comes from customers, friends, family – have been there, done than and captured the amazing experiencing in pictures. They have ability to tell your company’s story in that social environment; it’s essential to grab a photo and get it up on Instagram!
If your marine business is not on Instagram, it needs to be. Instagram is simple, easily used from your phone or tablet, and the most personal of the all the social media platforms. Don’t underestimate the impact this social media platform can have on your bookings! 80% of people remember what they see versus what the read (20%) or what they hear (10%)!
If you feel like you need more guidance when traversing Instagram (or Facebook and Twitter for that matter), are too busy, or just need help managing all the different aspects of your social media presence, contact our team today to learn how we can maximize your exposure on all the social media channels that matter most!