Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive. Here are a…
Is the fishing charter boat in the slip next to you getting more business even though you have a new website and are regularly posting fishing reports? With Google on a mission to deliver the best search experience ever you cannot just HAVE a website to say you have one, call it a day and go fishing. On top of having fresh great content that reaches out to your potential, current and past customer base, you need a solid online marketing strategy that builds brand awareness. You must have a solid online marketing strategy that focuses on organic (learn more about SEO or search engine optimization here)…
Social media is without a doubt one of the strongest marketing tools you can use to build your business, expand your customer base, and have a better season than the guy in the slip next to you! One key player in social media marketing is hands down Facebook. There are 1.44 billion users on Facebook and 30% of those users are searching for local businesses to try, visit, book with and rave about multiple times per day!! So how do you set yourself apart? Watch our quick video below to see how you can quickly and easily boost your online social…
We have officially launched the new build for Petroleum Marine Contractors! This brand new site features a modern clean design, mobile friendly responsiveness and easy navigation that truly conveys their reputation as the most experienced full service marina fueling contractor in the Southeast! Built on our Captain platform, Petroleum Marine Contractors has the tools for keeping the site fresh & current and search engine friendly with an easily accessible, user friendly modern content management system! Included in the Captain platform is the option to give the Charternet Support Team a call to make any website updates (up to 1 hour free per month). This added benefit to Petroleum Marine Contractors ensures…
We bet we know what you are thinking when you hear “your website needs a redesign”. It’s not far from “cha-ching”! But we can confidently say that that is far from the truth! We had the privilege to work with Latitude Sailing this last spring and now they have a brand new, mobile friendly, wallet friendly website that truly conveys what their sailing charters have to offer. Built on our Skipper platform, Latitude Sailing is now human and search engine optimized! The Skipper platform allows Captain Chuck the ability to make his own changes utilizing a user friendly content management system. Also…
Here is a staggering statistic for you: adventure travel and tourism has been growing 65% year over year since 2009. It is now a $263 billion industry, and it’s still growing. So what does that mean for the fishing charter business? Depending on how you are marketing your business, your season could be very busy! There is amazing, untapped opportunity for fishing charters and guides to capitalize on this ever expanding customer base. 69% of adventure travelers researched their last trip online, and 36% booked their air or hotel online. Only 25% visited a travel agent to research their trip, and only 17%…
We all know that a website redesign is your chance to fix what didn’t work the first time around, lure in more customers, drastically increase your Google rankings and make your site mobile friendly! But what do we use with the newly redesigned sites that can make your life easier and make your customer’s experience effortless? In this week’s post, we are going to highlight 5 of our favorite plugins that make your new site faster, easier to use, and take your site from good to awesome: WP Fastest Cache WP Fastest Cache is an easy way to quickly add caching to your website. Not to be…
When it comes to your business strategy this season, heck every season, your #1 priority is maximizing profits. Well then don’t take website hosting for granted! Did you know that choosing the wrong web host can have a negative impact on your business and income? Here are just 3 problems that can come from a poor web host when you simply just on price: Loss of money! If your site goes down, your potential customers will not be able to view your rates, availability, fishing reports or book a spot. Even worse, if you host an online store, you will…
We are excited to highlight our next customer feature – Captain Nautica! Last year, Charternet Web Solutions had the honor of redesigning their VI Watersports website and tackling their organic rankings with SEO management. We recently sat down with Steve to review his feedback and guage the impact to the business regarding the redesign process and marketing management. Captain Nautica provides the most fun and exhilarating excursions in the Virgin Islands. From their snorkel tours with the sea turtles at Buck Island, Green Cay and St. John, the fun and fast Mini-Boat Adventure that cruises out to Christmas Cove, and the Wet and Wild…
These days, your next customer’s first interaction with your business is traditionally your website. Understanding that – you know you must make a great first impression. If you haven’t overhauled your site in the last 3-5 years there are three key elements you should consider as you consider a redesign of your website. You aren’t getting the results you want. Your website exists to build your customer base – plan and simple. If you aren’t happy with your results, not enough website traffic, lack of inquiries/bookings, no social media presence or simply to many days on the docks, it’s time…
Are you thinking about retiring in the not so distant future? Did you think your boat was the asset you had to sell? We are here to remind you that the online business you have built with your website is a goldmine and you likely have a buyer right there on your dock. At Charternet Web Solutions we have supported many fishing charter captains and yacht charter brokers to ensure their online business and website are more appealing to a potential buyer! When taking the time to prepare your business for a sale, you’ll likely generate more interest and a…
A website redesign is your chance to fix what didn’t work the first time around and lure in more customers! In this post, we address the top 3 things Charternet Web Solutions focuses on when overhauling your website! WE REVIEW YOUR CURRENT SITE WITH YOU! What do you love? What do you hate? What is working well? What would make your life easier? We bring modern, efficient suggestions to the table based on our experience of what works in the marine industry! Then we map out the new site based on your wants, desired look and feel and industry must…
Deciding to hire an SEO firm is a big decision that can drastically improve your site, save time, and increase the likelihood of converting a new customer! And when it comes to search engine optimization for marine based business, Charternet Web Solutions has two decades of experience behind us. Our online marketing team provides useful services for website owners, including: Review of your site content or structure Technical advice on website development: for example, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise specific for marine based business Before beginning…