PROJECT LAUNCH: A fresh, modern design for Yolo Catamaran Charters

By Industry News, Launched Sites, Website Design
We've seen more and more marine businesses making moves to better their position online in many different ways - and they are not all marketing related. A few weeks ago, Yolo Catamaran Charters reached out to us with questions regarding updating their website. The owners offer an all-inclusive, fully crewed, luxury sailing charters are offered onboard Yolo II, a spacious and incredibly comfortable Lagoon 52 catamaran. They hadn't been in business for about 2 years after losing their original vessel in a hurricane. When they contacted us, the owners had just completed the construction on their new catamaran and they...
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What you need to know about PPC

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, Social Media, Website Design
If you’re looking to drive more qualified visitors to your website and usher those potential customers into booking, paid search advertising can be an effective tool in your marketing tacklebox. Done right, paid search ads can earn you quality leads, but if done haphazardly, it could end up becoming a costly flop for your business, rendering a poor ROI. What is PPC? Pay-per-click (PPC) is a paid advertising tactic that has become popular for "instant" qualified leads. PPC allows you to display ads that are relevant to what your customers are searching for. Think of it as an online magazine....
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Marketing Your Marine Business Through a Crisis

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media

Without a doubt, COVID-19 is changing everything. We have received many, many questions on how to sustainably market marine businesses through this crisis. Now more than ever, SEO (or search engine optimization) is a critical part of any online marketing strategy. SEO is a long-term marketing strategy. It takes time to build rankings and rapport on the various search engines. While cutting out SEO may save some money in the short term, it can have disastrous effects down the line. It’s important to understand that eventually, COVID-19 will subside. If you don’t continue doing SEO during the pandemic, you would…

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Why an SEO Program is Critical to the Success of Your Marine Business in 2020

By Custom Content, Industry News, Internet Marketing, Marine Marketing, SEO Marketing, Social Media
Why having an SEO Program is critical to the success of your marine business? Incorporating and maintaining a robust Search Engine Optimization (SEO) program is vital to the success of your marine business. Not only will you rank better in the search engine results and gain organic traffic to your website but ultimately convert leads to customers and bookings. What is SEO and how will it help your marine business grow? Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to “searchers”...
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CUSTOMER SPOTLIGHT: when your website is working against you featuring Surfside Charters

By Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design
We are here with another customer spotlight! This time, we have a brand new site with Surfside Charters! When we first met with the team from Surfside Charters, they had a "landing page" website set up thats touts they are search engine-friendly but only when you pay for their marketing services. This resulted in no rankings what so ever for their website on any search engine! The other huge factor that this website had working against it was it's "landing page" style -  which had little to no text crawlable for search engines.  Even if search engines were able to...
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Charternet Web Solutions | Bay Point Marina

Project Complete! Bay Point Marina is open for business with it’s new, modern website.

By Custom Content, Customer Spotlight, Industry News, Launched Sites, Marine Marketing, Website Design
We designed a brand new website for Bay Point Marina in Norfolk Virginia! They had no previous website when they brought us on and are nearly done with state of the art construction at their new marina and bay club. They needed a website that showcased their beautiful new facilities and we gave it to them. Clean, modern design coupled with user-friendly functionality like mobile-friendly operating system, easy-to-navigate slip availability, and visually appealing design. Bay Point Marina is ready for business! Check out their full website at https://www.baypointmarinanorfolk.com/  Name* First Last Email* Phone*Website What Do You Need Help With?*Website Update/New...
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where are your customers

What if you missed the boat on SEO?

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
Did your season already start and you are slower than you expected? That is likely directly related to how much marketing of your business you did in the off-season. As spring and summer roll around, most marine businesses are getting into their busiest time of year. Spring breakers and family vacationers are migrating to warmer weather locales looking for good fishing, lodging, and excursions where they can make memories. However, how are they going to find you in the search engines if you didn't start SEO 3-4 months ago? We've discussed on our blog a few times the importance of...
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Did you know SEO is not instant?

By Industry News, Internet Marketing, Pay Per Click Marketing, SEO Marketing, Social Media
There has been a lot of shift over the last few years regarding SEO, especially when it comes to the marine industry. What you could once effectively manage yourself with a list of "holy grail" keywords that most related to what your marine business was offering and just go for it is for sure not the case now. There is a whole slew of different factors that contribute to your search engine rankings on Google, Yahoo, and Bing - and all of those factors take TIME. Search engine optimization now 100% fueled by a natural, free-flowing language search. This means...
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Website Warning Signs!

By Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design
One of the biggest questions we here are Charternet, especially when it comes to websites and updates, is "how do you know my website needs to be redesigned?" There are a number of things that come to mind for me that are the tell-tale warning signs a website needs to be updated. Almost daily, our team is looking at what Google, Yahoo, and Bing are requiring of websites to rank well on their search engines; we are looking into the latest technologies to give your potential customers the best experience. However, we know that sometimes you want to do the legwork...
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CUSTOMER SPOTLIGHT: 300% increase since I went with Charternet!

By Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design
We are here with another customer spotlight! This time, we have a brand new site with Expedition Kodiak! I sought out Charternet to help improve my web presence for my Alaskan charter business.  Everyone I've worked with at Charternet is professional, friendly and very competent.   They have helped me to understand the nuances of the industry and their work has resulted in dividends for me!   My internet bookings have seen a 300% increase since I went with Charternet!" Geoff Betchel, Owner of Expedition Kodiak We cannot thank Expedition Kodiak enough for teaming up with us and taking the time for...
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