What are Google Analytics 4 and Do You Need to Upgrade?

If you have used Google Analytics to track your marine business data (like how much traffic or leads your website has received), you have likely seen notifications from Google to upgrade to the latest version using a very direct statement:

“Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.”

So, what does that really mean for your website?

In October 2021, Google announced they will be phasing out their current Analytics platform known as “Universal Analytics” by July 2023. After that date, Universal Analytics (UA) will no longer track any data. In early 2024, they will take down access to Universal Analytics meaning any historical information collected prior to July 2023 will disappear. Yes, you read that right: you will no longer have historical information access once UA goes dark.

What is the Difference Between Universal & Google Analytics 4 (GA4)?

Without getting too technical, we can say for sure there will be a huge difference in tracking data between the two. GA4 will use “events” to track everything from visits to a conversion (lead). There will no longer be “goal tracking” nor “user sessions” as an example of the data changes.

When Should You Upgrade?

Now! The earlier you upgrade, the longer your website will generate valuable, historical data so when the time comes to take the original account down, you will have existing tracking.

The good news: if you are a current marketing client with Charternet Web Solutions, we have already upgraded your Analytics! We didn’t want to lose precious tracking time and wanted as much data as possible.

To learn more about whether or not you have updated Analytics, or if you need assistance, please contact us using the form below!