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How Mainsail Yacht Charters Marketing Tripled Their Business – Despite a Hurricane and a Pandemic

By May 2, 2022May 18th, 2022No Comments

Kevin, owner of Mainsail Yacht Charters out of Bedford, NH, enlisted Charternet Web Solutions to handle its marketing strategy, and completely redesign its original website in 2015. Kevin’s main concerns were “my lack of knowledge in building out the website, the speed at which the internet was growing and changing, and – if I wanted to stay competitive in the business – I knew I had to have a good product and exposure. Once I joined up with Charternet I was mostly hands off at that point and it gave me more time to focus on responding to customer emails.”

Over the last 8 years, through a hurricane and a pandemic, Mainsail has seen a 28% growth in customer traffic and engagement. By utilizing SEO (search engine optimization), PPC (paid ads on Google and Facebook), social media management, and email marketing services, they have maintained steady and consistent growth. Kevin states “I have been with Charternet for over 8 years now and could not be happier. The team they have built is excellent. Their response time is good. Robby (marketing expert at Charternet) has been extremely good and knowledgeable to work with in dealing with Facebook and Google Ad word campaigns. Year over year my business has continued to grow – even during the Hurricanes of 2017 that hit the Virgin Islands and the Covid pandemic. My business today has tripled in size since I started with Charternet.”

The success Charternet has had with Mainsail comes from tackling marketing through all available avenues, as well as having a fully engaged client that is just as involved in the marketing process as we are – responding to social comments and inquiries, posting regularly to social media, approving ad campaigns and budgets quickly, reviewing reports and questions we have, and regularly communicating goals to our marketing team.

Kevin understands that successfully marketing your business must happen on all fronts, and not just with one managed service. Having an expert team involved in SEO, PPC, social media marketing, and email marketing sets him far above his competition. According to Kevin, ‘I think Charternet Web Solutions offers a good service at a good price. I have searched around and am always getting calls from web designers and SEO companies. I have priced it out just to see what the competition is and if I am getting my money’s worth from Charternet – the simple answer is: I am still with Charternet!’

Ready to expand your customer base and grow your business with an effective, well-rounded online marketing strategy? With over 2 decades of marine industry experience, Charternet Web Solutions delivers powerful marketing management plans to fit your budget. Our experience within the marine industry, combined with good data and knowledge, means your marine business will rank on page 1…..and your phone will be ringing off the hook!

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