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Reputation Management

3 Essential Online Strategies to Prepare Your Marine Business for the 2025 Fishing Season

By Industry News, Marine Marketing, Pay Per Click Marketing, Reputation Management, SEO Marketing, Website Design
With spring just a short few months away, you know what that means: the 2025 fishing season is right around the corner! If your business is part of the marine industry, now is the perfect time to gear up and ensure you’re ready to hook new customers. One critical part of that preparation? Your online presence. Is it actively reeling in new clients, or does it need an upgrade? Here are three key things to consider for your business this season: Outdated Websites Can Leave You Stranded A five-year-old website might already be out of date! Search engines like Google...
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Digital Marketing Trends to Watch for 2025

By Industry News, Marine Marketing, Pay Per Click Marketing, Reputation Management, SEO Marketing
In the fast-paced world of digital marketing, staying ahead of the curve is essential for marine businesses striving to remain competitive. As we start 2025, new trends that could significantly alter how companies, including those in the marine industry, reach and engage their audiences are emerging. Whether you are a yacht charter broker, fishing charter, or any other marine-related business, understanding these trends is crucial for gaining a competitive edge. Let’s explore the digital marketing trends set to shape the future and discover how they can be leveraged for success. Voice Search Optimization Voice search is rapidly gaining popularity, with...
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The Impact of Customer Reviews on Your Marine Business

By Internet Marketing, Marine Marketing, Reputation Management, SEO Marketing
In the marine industry, customer reviews wield tremendous influence over the success of your business. With the continued rise of social media platforms like Facebook, Instagram and TikTok, customers now have the power to share their experiences and opinions with a global audience. In this blog post, we will explore why customer reviews matter in the marine industry and how they can either make or break your business. Building Trust and Reputation: Customer reviews are essential for establishing trust and a solid reputation. Positive reviews create confidence among potential customers, showing that your business is reliable and offers a high-quality...
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The “Staycation Renaissance” and Your Local Reputation

By Marine Marketing, Reputation Management, SEO Marketing
According to the June 2022 report by the US Travel Association, “41% of American travelers now say rising gas prices will greatly impact their decision to travel in next six months” and “93% of customers look at reviews before making a purchase”.  The nature of “travel” is changing dramatically for a lot of people across the United States, and the appeal of exploring what their local areas have to offer is rapidly growing. We have talked at length about the importance of getting your customers to review your services; and now, more than ever is the time to get your...
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The Importance of Customer Reviews

By Reputation Management

Without good, positive customer reviews, your reputation, and business traffic decrease. Even seeing one negative business review can prevent the majority of prospective customers from working with a business! Providing excellent customer service and impeccable experiences in every interaction is critical to the success of your business. This is especially true when you consider the ability for clients to leave reviews on the myriad of websites available (Google, Yelp, TripAdvisor, Facebook–the list goes on and on). Online reviews help your business be more visible, look more trustworthy, and undoubtedly result in more business. Additionally, as alluded to above, they provide…

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