Spring break has come and gone for most families in the United States and you know what that means: the 2023 season has started! If you haven’t already, now is the time to analyze what is working and what isn’t. Is your website actively generating new customers for you? Here are 3 facts about your website that might put that into perspective:
- A two-year-old website may be too old! Given that search engines are updating their requirements, an outdated website runs the risk of not displaying properly in a potential customer’s web browser, having unexpected formatting issues, and, most importantly, not showing up effectively in search engine results. For this reason, a site that is even two years old may be antiquated if it has not kept pace with these requirements.
- A good website design is an investment that pays for itself over time. Your website is how most people will find you. Investing in a website that is user-friendly, easy to navigate, and looks good is critical. The cost of a website will depend on a lot of factors. Knowing what you need, letting our team review your requirements, and coming up with a plan is where you need to start! Let us know if you want to chat!
- Responsiveness and Website Security are non-negotiables. We talk about these subjects a lot and for good reason. Responsive design is extremely flexible (what Charternet specializes in), allowing websites to dynamically resize the website layout based on the visitor’s device and screen size. This gives visitors a tailored experience from large-screen, high-resolution monitors all the way to the smallest smartphone touchscreens. Website security can be achieved on multiple levels. The most important of these is an SSL certificate installed on your website. An SSL cert is that little padlock right next to your domain URL in the search bar of all browsers. If you don’t have one of those you are definitely getting penalized by Google and Bing in search results.
The ins and outs of website design can be mind-boggling, and an awareness and attention to detail to create the best website possible is a necessity. Keep these facts in mind as you look to grow your web presence this season! Interested in having your site showcase what your business is all about and everything you have to offer? We at Charternet Web Solutions deliver sites that offer easy navigation, making the redesigned websites both human and search-engine-friendly. Contact us today to get started!