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Site Redesign & Marketing Management Increases Traffic & Customer Satisfaction

Customer-Feature-capt nautica

We are excited to highlight our next customer feature – Captain Nautica! Last year, Charternet Web Solutions had the honor of redesigning their VI Watersports website and tackling their organic rankings with SEO management. We recently sat down with Steve to review his feedback and guage the impact to the business regarding the redesign process and marketing management.

Captain Nautica provides the most fun and exhilarating excursions in the Virgin Islands. From their snorkel tours with the sea turtles at Buck Island, Green Cay and St. John, the fun and fast Mini-Boat Adventure that cruises out to Christmas Cove, and the Wet and Wild Screamin Eagle Jet Boat, they are the biggest blast in the VI! They are known for their Wild Screamin Eagle Jet Boat: an unforgettable thrill-ride of a lifetime. It’s an awesome 650 HP turbo-charged jet boat that takes you on an incredible high speed harbor and coastline tour packed with fun and excitement!

Give us a little back story. What led you to want a redesign in the first place?

We have had a website for quite some time. The old site turned out to be a somewhat informational and a place where customers could see a couple cool pictures, but not really anything of substance. They couldn’t book tours nor the key information needed regarding our excursions.”

Captain Nautica Before Redesign

In your opinion, what were the specific issues you wanted fixed with your redesign?

“We felt like we were losing a lot of potential business because the website didn’t point them in the right direction. Nor was the website being promoted very well for customers to find us on Google and other search engines.”

Now that your new website is launched, what has your experience been?

“Because of the website redesign and the SEO work that is being done, we have seen our web traffic increase a hundred fold. We have seen more and more website business and have heard from a lot of customers that they have found us by searching Google. Plus after doing some research on our site that was the key in deciding they want to do business with us. The overall affect has been tremendous. Definitely glad that we have the website up and going and changing. The SEO work has proved to be a great asset. We are so glad that we moved in this direction.

From an analytics standpoint, we have seen a incredible change in traffic to the Captain Nautica site as well. They have increased an average of 35 spots in their Google, Yahoo and Bing rankings over the last year with a 95% of the key word rankings being new!

Captain Nautica After Redesign

Seeing the growth in Captain Nautica is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:

This is the company to go with if you are going on your first snorkeling trip - they treat you right and you have a blast! and the price was right too!

Amy G.

This is a must for anyone visiting St.Thomas!!! Our Captain Molly was a blast,and the day was nothing short of Spectacular! From snorkeling the Norman Island Caves,to lunch on the famous Willie T,to Jost Van Dyke,this was a day to remember.

Dan F.

We had an absolutely amazing time! The captain was fabulous and kept us quite entertained! Our entire family enjoyed every moment of this adventure. We laughed, we screamed, we got drenched! We will definitely do this boat ride again next time we are in St. Thomas. I have already told many people that this is a MUST next time they are in St. Thomas!!! Thanks for helping us make memories!!!


A huge thank you to Steve at Captain Nautica for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
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