We’ve talked about it time and time again, but having an online marketing team for your marine business crucial to growing your online customer base. Search engine optimization (or SEO) ensures that people searching for your business, service or industry are able to find your website. As part of your online marketing team, we want you to understand just how SEO can help boost your business and reel in those potential online customers!
Below are 3 tips on how to flawlessly optimize your home page when working with your online marketing team:
Make sure you have keywords in the main content of your homepage. Google’s algorithm notices your headers first, but then crawls the main content of your site next. By placing your keywords (be it for your aggressive fishing charter market or your competitive marine eCommerce shop) in the first 100-150 words of the article, you are giving search engines crucial information to crawl. This is something that you probably do naturally which helps Google, and in turn your potential customer, understand what your page/website is all about.
Make your homepage social media shareable. Whether you are a fishing charter or yacht broker, social shares generate more views on your content. And the more views you get, the more likely someone is to contact you! So don’t be shy about placing social sharing buttons prominently on your site. Try to use social share buttons strategically on your website. Our online marketing client, SeaPlay Sportfishing is a great example of this. We have social share buttons and icons with links in the header, footer, and within the call to action (or CTA). You want visitors to respond to the CTA on that page and see what you have to offer!
Make sure your site is responsive and mobile-friendly! This is another topic we have talked about several times and we cannot stress enough how important it is that your marine website design be mobile friendly. With over half of Google searches coming from mobile devices, Google’s increasing focus on improving mobile search results. Mobile friendliness has turned into a must for all marine based businesses — if your website isn’t optimized for mobile devices, it’s likely to be discarded from mobile search results completely.
Following these tips, coupled with marine focused search engine optimization with Charternet Web Solutions, not only will you see an increase in rankings and visibility, but also an increase in converting the organic traffic to new customers.
Contact us for more information!