Here is a staggering statistic for you: adventure travel and tourism has been growing 65% year over year since 2009. It is now a $263 billion industry, and it’s still growing. So what does that mean for the fishing charter business? Depending on how you are marketing your business, your season could be very busy!
There is amazing, untapped opportunity for fishing charters and guides to capitalize on this ever expanding customer base. 69% of adventure travelers researched their last trip online, and 36% booked their air or hotel online. Only 25% visited a travel agent to research their trip, and only 17% booked their trip through a travel agent. Recognizing that the adventure travel industry will likely continue to grow, it’s time to take stock of the other potential adventures you could offer as an add on to your business’ main focus.
Don’t take out work for it – take a look at our client See&Ski!
Prior to their website redesign, See&Ski was geared to the water taxi portion of their business in the BVIs. While that was a key part of their business, it didn’t reflect their style and all they have to offer – which is beautiful excursions, snorkeling, and fishing trips on all the picturesque islands in the US and British Virgin Islands!
“Many thanks to the Charternet team for capturing our vision in the design of our new website. The team really ‘caught’ See & Ski’s VIBE. The new site is exiting, professional and fun. Their guidance in keeping us current and on the cutting edge of internet marketing and interactive web design is invaluable. We love our new site and have been receiving exciting feedback and results since its launch!!!”
Not convinced yet? Take a look at some of these other statistics:
- Compared to non-adventure travelers, adventure travelers are more likely to use professional services such has fishing guides, tour operations, and other excursion services!
- Make sure you convey everything you have to offer on social media too! The percentage of adventure travelers using Facebook (78%) has more that doubled since 2010!
- Travelers are no longer satisfied with just relaxing on the beach or at their hotel – they seek out adventure experiences that make memories!
Interested in having your site capture what your business is all about and everything you have to offer? We at Charternet Web Solutions deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop. Contact us today to get started!