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Why Responsive Website Design Should be Your Focus Now

Let’s cut to the chase – simply building a website doesn’t guarantee you’ll reach your target customer base or gain immediate ROI, especially in today’s constantly changing world. How do you set your website apart from all the others? Whether you are creating a new website from scratch or overhauling an existing one, building a website that is responsive, mobile-friendly, and ready for customers to quickly navigate is essential to any and all marketing you do – SEO, paid ads, or social media.

Here are four reasons for building a responsive web design:

1. Shorter page load times

Shorter page load times not only improves the overall user experience, but it could also affect your rankings. Traditionally, Google puts an emphasis on those websites that load faster and rank them higher on the search engine results pages (SERPs) than slower loading sites.

2. Improved user journeys

If page visitors cannot navigate your site properly, they’ll likely bounce or leave the page. High bounce rates could be devastating to your optimization because Google assumes the content you’re promoting isn’t relevant to what users are looking for, resulting in a poor ranking on SERPs. The more time visitors spend on your site, the stronger the likelihood that you will rank highly on Google’s SERPs.

The solution? Pair quality-focused content with responsive web design to reverse high bounce rates, which could lead to increased traffic and conversions. When you develop a responsive web design, you:

  • Reach your target audience

  • Improve your site’s usability

  • Enhance your user’s time spent on page analytics

  • Drive more conversions

3. Better social sharing opportunities

When you have a responsive website design for your site, you’re streamlining the capabilities to share on social media, which can improve your overall business exposure. When you create the ability to share to a larger audience, you will see:

  • increased traffic

  • boosted engagement

  • search demand for your business

4. Avoid producing duplicate content

While it may seem helpful on the surface, do not duplicate content for a secondary site, such as building the same site with the same content for mobile users. Duplicating content can significantly hinder your search rankings because you’ll likely have to create a separate URL. What’s wrong with that? Despite the different URLs, the content remains the same, which can negatively impact your rankings.

But when you have a responsive website design with a single URL, you’re able to circumvent duplicate content, regardless of the device or platform used.

Have you looked at the state of your website recently? Have you noticed a slip in Google search results, higher CPC on your ads, or generally less traffic to your website? It might be time to visit a website redesign. Fill out the form below, and our team and run a quick analysis and get you the information you need to bring your website up to current standards or build a new one for you!

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