Google’s Mobile-First policy is a striking reason to update any and all business websites to have responsive design. Responsive design means that the design of a website automatically gets bigger or smaller (like when viewed on a mobile device) depending on the screen you’re viewing it on. Business owners making decisions based on “because Google said so” is a statement that begs for more information. Additionally, it’s important to consider the specifics of mobile design and be aware of the increase in mobile site usage in order to best move your business forward with the tide of web browsing. With this in mind, let’s dive into the importance of a mobile-friendly website!
Implement Mobile Design Principles
Ensuring your website utilizes responsive design is important, but it is crucial to implement mobile-friendly design principles. For instance, it is essential to have a website with appropriate text to image ratios that is optimized for a mobile user. Mobile users are just that, oftentimes on the go, or browsing the internet on their phone, laptop, or tablet with just a few minutes in between activities. Pulling up a website, responsively designed or not, with loads of text on their smartphone is not going to hook them for engagement. Additional mobile-friendly designs to consider are simple, easy to use call to actions (those clickable buttons that say things like “Call for an Estimate”) and, for when users do engage with a call-to-action, ensuring and allowing auto-fill of a form.
Capture Ever-Increasing Mobile Usage
Since late 2020, global mobile device use has outpaced desktop use the greatest amount since this data began to be gathered. With mobile web traffic projected to increase year over year, investing in not only a mobile-friendly but mobile-first web design (designing a website to ensure that when someone views it on their cell phone, it looks good) is crucial to keep pace with global e-commerce trends.
In fact, the most recent data compiled just this month shows that 2021 is the first year that mobile e-commerce has outpaced desktop-based e-commerce, another trend that, given the ever-increasing usage of mobile devices, shows no sign of slowing. If in doubt, consider this: in 2019, Americans spent, on average, a little less than 3 hours on their mobile devices daily. In 2021, this number has increased to 5.4 hours! As a business, not ensuring that this ever-increasing mobile usage is part of your marketing strategy will result in ever-diminishing returns.
Consider and plan
As 5G becomes more commonplace and its adoption grows, mobile browsing will account for even more internet traffic. 2021 has seen the largest jump in mobile usage as well as the largest percent of web traffic originating from mobile ever recorded. In 2018, just over 40% of online transactions took place on mobile devices, and not surprisingly, data from 2021 is slated to show as much as a doubling in this amount, with as much as 80% of online transactions originating from mobile devices! There is no reason that this increase in mobile usage will cease or even slow. Ensuring your business is poised to capitalize on these trends is crucial to future success and therefore you absolutely must have a website that is designed and optimized for mobile usage.
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