If you’re looking to drive more qualified visitors to your website and usher those potential customers into booking, paid search advertising can be an effective tool in your marketing tacklebox. Done right, paid search ads can earn you quality leads, but if done haphazardly, it could end up becoming a costly flop for your business, rendering a poor return on investment (ROI). What is PPC? Pay-per-click (PPC) is a paid advertising tactic that has become popular for "instant" qualified leads. PPC allows you to display ads that are relevant to what your customers are searching for. Think of it as...
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