To our valued clients and every business effected by the COVID-19 shutdown,
As the world is on hold and the travel industry is all but closed, we know this time can very stressful. As a small business ourselves, we understand the challenges that are being faced as well as the fear of those yet to come. We are collectively experiencing a unique time with circumstances that must and will be overcome.
As we have been in business since 1996, this is not the first time we have had to face such challenges. As everyone who is receiving this message is considered part of our extended team, we are here to face this challenge with you, together.
We have defined the following action item list for the week ending 3/20/2020 for our current clients:
- Reach out directly to website hosting clients who have hosting fees due in April, May, June, and July with our efforts to reduce the financial burden for the upcoming months
- Develop on-going, financially responsible marketing strategies for our monthly marketing clients. This will look different for each client and we will be reaching out individually.
As we work with our client base during this time, here are some tips that any business in any industry can be doing to alleviate some of the burdens brought on by the COVID-19 shutdown:
- WEBSITE: Update your website with a COVID-19 statement of your own. Tell your customers and potential customers what the status is in your specific region.
- SOCIAL MEDIA: Update your social media channels (Facebook, Instagram, Twitter, and/or LinkedIn) regularly – at least once a week! Keep people apprised of what is happening in your area and how things are changing
- MANAGE YOUR REPUTATION: This will be critical to your business when the shutdown is over. Reach out to your existing customers and have them leave you reviews on either your Google listing or your Facebook page. Keeping your relevancy in your area is contingent on having your customers provide feedback. That will speak volumes when travel and recreation is opened again. If you don’t know where to start, please reach out to us.
Yes, this is a crisis and it will, unfortunately, disrupt bookings, sales cycles and challenge the marine industry in a big way. However, the fight to minimize the impact can’t stop, and business must carry on. We can work together—we can help.
It’s time to lean in, support our community in any way we can, and help everyone succeed together.
Last updated 03.16.2020