Responsive Design & Mobile Design – What’s the Difference?

By Uncategorized

It’s no doubt that we live in an ever-on-the-go, mobile society. It’s why you’ve seen a major shift in the online market to make searching, booking, and buying on the go much more user friendly. In fact, Google now demands that you offer a well-rounded mobile experience by dinging you in your rankings if you are lacking the that area. But because of this universal shift to the mobile offering, it leaves a huge question: what is the difference between responsive design and mobile design. We offer both options here at Charternet Web Solutions, so we thought it would be…

Read More
web-design

Use the Offseason to Focus on Your Web Presence

By Website Design

The kids are back in school and families are back to the daily grind. This is the time for you to analyze what worked and didn’t work. Was your website helping generate leads? Did it hook people in to book reservations? Here are 3 facts about your website that might put that into perspective: A two-year-old website may be too old! With how often the web changes, an outdated website runs the risk of not displaying properly in the web browser, having unexpected formatting issues, or not showing up effectively in search engine results. For this reason, a site that is even two…

Read More

3 Reasons Why Your Logo is Crucial to Success

By Uncategorized

SNEAK PEAK: Keep reading to the end for a special giveaway! As much as we hate to say it, we all make decisions and judgements based on first impressions. And for your charter business, your logo is the first thing on your website, business card, or marketing materials that potential customers are going to see.  They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them at first glance. Potential customers move on (quickly) and do book their charter, yacht or fishing trip with someone else if you don’t appeal to them…

Read More
why to redesign your website

When you should and shouldn’t redesign your website

By Website Design

It is more common than you think for marine business to neglect their websites just dealing with the day-to-day activity of being on the dock, in the boat and generating new customers. The reality is that it is not enough to have random, out-dated information and a few contact phone numbers on a website in hopes that perspective customers might find you. In today’s web-driven world, to stay ahead of your competition you need to pull your customers in with an interesting, engaging website design and fresh, relevant content. This will not only reel in the first-time customers, but also make them repeat clients who…

Read More
Why You Need to be Active on Instagram

Why You Need to be Active on Instagram

By Marine Marketing, Social Media
Instagram is more than just taking a breakfast pic or a selfie with your dog! People love sharing their pics and engaging with others therefore tackling this social media platform allows you to reach potential new customers with photos highlighting your business! A picture says a thousand words so let’s reel them into action  – book a yacht charter, reserve an on-the-water adventure or secure the fishing trip of a lifetime. Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And...
Read More

New Video | How to Boost Your Posts on Facebook!

By Marine Marketing, Social Media

We have talked at length (here, here and here) on how important social media can be when trying to reel in those potential customers and getting a leg up on the charter in the slip next to you. Social media marketing can really make or break your season if you aren’t using those channels to their fullest capacity. So, in today’s video, we wanted to show you how easy it is to get your content to water enthusiasts beyond the people who are already following you (specifically) on Facebook! Boosting posts can offer you the chance to reel in new customers based on…

Read More
customer reviews boost business

Boost Bookings with Customer Reviews!

By Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive. Here are a…

Read More
online marine marketing ppc

Your Website Not the Online Booking Tool You Thought it Would Be?

By Internet Marketing, Marine Marketing, Pay Per Click Marketing

Is the fishing charter boat in the slip next to you getting more business even though you have a new website and are regularly posting fishing reports? With Google on a mission to deliver the best search experience ever you cannot just HAVE a website to say you have one, call it a day and go fishing. On top of having fresh great content that reaches out to your potential, current and past customer base, you need a solid online marketing strategy that builds brand awareness. You must have a solid online marketing strategy that focuses on organic (learn more about SEO or search engine optimization here)…

Read More

Tips to Flawlessly Optimize your Home Page

By Internet Marketing, SEO Marketing, Social Media
We've talked about it time and time again, but having an online marketing team for your marine business crucial to growing your online customer base. Search engine optimization (or SEO) ensures that people searching for your business, service or industry are able to find your website. As part of your online marketing team, we want you to understand just how SEO can help boost your business and reel in those potential online customers! Below are 3 tips on how to flawlessly optimize your home page when working with your online marketing team: Search Engine Optimization Make sure you have keywords...
Read More

Video | Growing Your Business With Facebook

By Internet Marketing, Social Media

Social media is without a doubt one of the strongest marketing tools you can use to build your business, expand your customer base, and have a better season than the guy in the slip next to you! One key player in social media marketing is hands down Facebook. There are 1.44 billion users on Facebook and 30% of those users are searching for local businesses to try, visit, book with and rave about multiple times per day!!  So how do you set yourself apart? Watch our quick video below to see how you can quickly and easily boost your online social…

Read More