Since we have been working with marine professionals for more than 15 years we know all too well how quickly weather can effect a captains charter schedule. Our marketing professionals certainly don’t have any control over the calm waters but we certainly do over your Google Adwords spend. The Charternet team can run a script that allows for the adjustment of your bids based on current weather conditions allowing our fishing charters, divers, sailors, etc. to scale back during inclement weather, saving that budget to bid more aggressively when the time and weather are right.
How is it possible – Google! Yes, Google allows us to tap into the OpenWeatherMapAPI and set up locations and weather conditions for our marine clients. For example if “weather” = “hurricane level winds” for a corresponding location in our clients Google Adwords account the bid multiplier is dialed back equating to savings for an already challenging time for our client!
There is such a science to the success of Pay Per Click Advertising and now we can extend that even further with weather. Got questions? Contact the Charternet Marketing Team.
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