Red Flags You Haven’t Found the Right Internet Marketing Company

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Each month I inevitably get a call from a new client or a prospect I have been working with that says “XYZ told me they can do this!” There are thousands of Internet Market Companies out there but just like with anything there are a few rotten apples in the bunch. If you have been sucked in by a great sales pitch though here are 4 red flags that should make you question their ability and force you to continue to research them or your other options.

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  1. “We Guarantee!” – Run! Don’t Walk Away. And know 100% that no one can guarantee a #1 ranking in Google. “We guarantee results” should have been stripped from their vocabulary because it is next to impossible and when possible crazy expensive! If a company is claiming a guaranteed result get it in writing. Know exactly what they are guaranteeing: top ranking, keywords, traffic, ROI? If it is traffic just how are they going to make that guarantee? SEO? Pay Per Click? With a guarantee they are questionable so you best have more questions for just how they will make it happen.
  2. The SEO Firm’s site links to all their client sites, and those clients link to one another. This one requires a bit of investigative work but simply navigate their blog and see if they are linking back to pages on their site or is it to a client site each time. Do the links in the posts go to some very random spot, i.e. a blog about PPC Success and you land on a website selling you chair covers?
  3. Flat Fee for PPC Marketing – While this may seem intriguing for many on a tight budget this is another red flag.  First, a flat rate means they will take a portion of your money and keep it to manage the account. Second, they typically do not divulge how much of that fee is actually going towards your Pay Per Click. Third, they don’t optimize for the right keywords which typically can cost anywhere from $3-$8/click which means a $300/month fee can break out to $5/day on average. If you have a $2/click cost you may get 2 clicks a day. If a company is offering a flat rate, ask them how the funds are allocated, what keywords they will bid on, what the average cost-per-click is, and what reporting is involved. If they are unable to provide this information save your money for a firm that can back up what they say!
  4. Questionable Tactics – If they mention any of the following steer clear:
  • Link Farming
  • Buying Expired Domains
  • Buying Links
  • Buying Likes
  • Buying Traffic
  • Scraping/duplicate contentWhile some of these may have worked back in the day, they certainly don’t now. Additionally many of the tactics will negatively impact your SEO efforts with the search engines therefore steer clear.

Please ask questions and more importantly listen for those red flags. Got more questions afterward then please contact our marketing professionals for additional insight.

Charternet
Web Design & Marketing Firm Focused Solely on the Marine Industry
Dedicated to Keeping You On The Water

Don’t Write Your Fishing Report Like You Planned the Charter

By | Internet Marketing, Marine Marketing, SEO Marketing, Social Media | No Comments

Captains, Charter Business Owners, you ought to be blogging. If you are not, you should start. Blogging or as we call them writing “Fishing Reports” is a fantastic way to engage potential fishermen visiting your site on what a day on the water will be like with you! Plus the search engines absolutely love fresh content. But here’s the thing, you CAN NOT be boring. We know there is nothing boring about your charter once they step off the dock and into your boat so if you do it on your website, you have lost them.

Learning how to write well and deliver interesting content can be challenging, but the payoff is cold, hard cash. More than 80% of marketers who blog on a daily basis make more money on their investments than those who don’t, according to LinkedIn.

Blogging Benefits

If you think about writing your fishing report just like you think about your next charter you may just lose them. Don’t get me wrong keyword stuff your blog with all the staples:

  • What dock you left from
  • What cove you visited
  • What type of fish you caught
  • Sea life you experienced
  • Weather conditions

BUT … Where you reel your site visitor in hook, line and sinker is with some added flavor:

  • Details of an amazing catch
  • The fish that got away
  • A guest’s first time experience
  • Where guests’ are from and why they are on the water with you

Half the reason someone booked a trip with you was because you were likable … infuse that likability into your blog post to ensure you get the next customer in line!

Charternet
Web Design & Marketing Firm Focused Solely on the Marine Industry
Dedicated to Keeping You On The Water