There is no getting around it – customers and search engines love fresh content. Not only is there a draw for potential customers to see what you have been doing (any big catches lately? picturesque views?), Google, Yahoo, and Bing frequently index sites based on their content. If your content is outdated, then your rankings will likely take a hit. Stale content shows search engines that your site is obsolete, not engaged, and lacking traffic.
Fresh content also means possible increases in natural keywords – making your website more search engine friendly! Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blogs, news, or fishing reports, allows you to optimize the posts with pertinent keywords that can attract visitors to your site. Google in particular is looking for natural, free flowing content that pulls your customers (and their users in) and shows you are an “authority” in your field. Google wants to give their users the best experience possible, and the more you show you know about your field, the more they will recognize you!
Want an easy place for you to pull fresh content from on an almost daily basis? Don’t overlook one of the most compelling sources of all: your happy customers!
We know you are good at what you do, so customer testimonials are some of the most compelling content you can publish to your website. In a world where SEO has experienced a sea change, where traditional keyword strategies have been replaced by conversational search and website success is measured more by conversions than visitors, testimonials are the perfect vehicle for providing content that tells relevant, compelling stories to attract customers and promote conversions. People love to see what they can potentially be doing – especially if they book with you.
Staying up to date and adapting to what Google and the other major search engines want is critical to online marketing success. Even the best and most creative websites will get stale and fall in the rankings if they are not regularly updated. Testimonials can resonate with potential customers and show them what they are missing – reeling in that next customer!
We also practice what we preach! Take a look at some of the customers we have featured!
Finalize your online marketing strategy for 2016, create content that reflects your story and your customer’s story. Then optimize it for maximum visibility.