Category

Website Design

Personal Service – It Does Still Exist

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

Here we are with our latest customer feature – Global Yacht Services! When Charternet came under new management back in 2014, the new team at Charternet Web Solutions had the honor to continue a longtime partnership with Global Yacht Services with a sleek, new website redesign! However, in this feature, we are highlighting the amazing relationship with Global Yacht Services since the launch of the site.  We recently sat down with Mike, owner of Global Yacht Services, to review his feedback and see what kind of impact to the business the redesign process and continued relationship with Charternet has had!

Give us a little back story.

As a Worldwide Supplier of Yacht Equipment and Services, my job takes me all different places.  I get calls from Captains, Engineers and Crew from Croatia to Thailand and all throughout the Caribbean and Europe.  Which means, I don’t have a lot of time to worry about my website.  That’s the main reason I hired Charternet Web Solutions.  Their marine industry experts redesigned and host my website.  They gave it a much more modern style using their insight to maximize my imprint on the web.”

And how has your website and business been since the launch?

“Since the launch of my website things have been operating very smoothly.  If I have any questions or would like to add anything, I can always count on the team at Charternet Web Solutions to resolve any issues in a timely manner.  They offer the personal service that is so hard to find in this day and age.  It’s always good to speak with a real person every time you call.  Good luck finding that with one of the big hosting companies.

 

Was the redesign process worth it?

Charternet Web Solutions is a great company to partner with.  Although we all receive lots of those emails “promising” web sites for a few bucks, sometimes we have to stand back and think about what it means for our business.  As we go through business day after day, the old saying that “you get what you pay for” certainly rings true as far as advertising and good service goes.  My site is the first place my clients and prospects go to find out about me and the services I offer.  I’ve found Charternet is a company I can trust to ensure we are looking our best.  At the end of the day, it’s nice to know that my website is in good hands and I’m comfortable knowing that it’s one less thing I have to be concerned with.  I can say in all confidence that going with the good people at Charternet Web Solutions has no downside…

A huge thank you to Mike at Global Yacht Services for taking the time to sit down with us and giving us your honest opinion of your experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

New Mobile and User Friendly Website + Booking Calendar Integration for Charleston Charter Fishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are starting off March with an amazing website transformation with Charleston Charter Fishing! The team at Charternet Web Solutions had the honor of continuing our longtime partnership with Charleston Charter Fishing by updating his aging website into a user-friendly, responsive website that not only made is customer base happy, but also made Capt. Geoff, owner and operator of Charleston Charter Fishing, happy too! Take a look at what he had to say about his entire website redesign process:

Give us a little back story. What led you to redesign in the first place?

“My existing website was made in 2009 by Charternet. Over the years, it had become somewhat archaic and, in an attempt to achieve the functionality I wanted, we had bolted on some pieces over the years. As I saw how technology was advancing and knowing I do not do any print advertising, it was important to me that the website be crisp and overtime it had begun to look dated.”

 

 

In your opinion, what were the specific issues you wanted fixed with the redesign?

“Two big problems. First, I could never make any changes by myself and would always have to call web guy. As a result, absent content made the blog and site seem stale. Simply changing my prices was a big deal. I also had zero ability to monitor titles, meta data and tags. This made my organic SEO growth limited at best.
Second, both my constant contact and google analytics were consistently proving what everyone was saying: that mobile/tablet users were outnumbering desktop users. Mobile became the largest slice of the pie for me in 2015. And once Google made it clear that sites that were mobile friendly would be ranked higher, I had to make a change.”

How did the redesign process go?

“Throughout this whole process, I was actively able to work with the Charternet team to develop a site that had a much cleaner presentation. It is now on the WordPress platform so I can edit literally everything myself and focus more on building up my organic SEO rather than PPC.”

 

 

Was the redesign process worth it?

“I have been with Charternet since 2009. One of the most appealing things to me about continuing to work with them is that someone is always there – year in and year out – to pick up the phone. I could have saved money by going with a one-man shop or someone’s sister who moonlights as a designer but I would have lost much more in piece of mind!”

One of our favorite parts of Charleston Charter Fishing’s new website is the brand new, fully customizable booking calendar! This particular booking calendar allows for Charleston Charter Fishing to offer a fully responsive booking option on his site, shows full availability to potential clients, and the collection customer payment information while not actually charging them until the day of their charter (collection deposit is available also) all on a highly secure site! Below we briefly show the customer experience and administrative flexibility:

Front End:

 

Administrative side:

A huge thank you to Charleston Charter Fishing for taking the time to share their experiences with the Charternet team but let’s close it out with our favorite quote. “I wasn’t sure Charternet was right for me until…..I saw the bloopers at the end of the “Meet the team” video. I knew for sure then I would be in good hands.” – Capt. Geoff!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate!

In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well – and the results have been nothing short of amazing. With the improvements made to the website, and specifically the specials page with integrated brochure, we are now sending more ads within Adwords to the specials page. In addition, we have updated the ad copy for our ads to highlight some of the features of the specials page and standout deals.

With more quality content on the specials page, the ‘quality scores” that determine the relevancy of ads, keywords, and landing page to our audience have improved. We now have numerous keywords with 10/10 quality scores which is the best possible rating you can get for a keyword! Higher quality scores means that we are more likely to outrank competitors. This means that we are able to rank higher on the Google SERPs for less money.

Check out the outstanding Google Adwords performance below. Plus all has been achieved with zero change to the budget:

  • 5% increase in conversions
  • 13% increase in clicks
  • 13% decrease in the cost per click
  • 28% increase in impressions

In Facebook, we have created visual advertisements for specific yacht specials on the specials page. We are now able to send ads directly to the yacht page on the Mainsail website that has the integrated brochure. Previously, we had Facebook ads going to the brochure website which was separate from Mainsail. Having the two integrated allows people to stay on the site longer, and explore all of the yacht details in one place. Plus, our Facebook ads have tons of audience engagement with people liking, sharing, and commenting on the ads on a daily basis.

Facebook conversions improve as well:

  • 5% increase in direct leads
  • 14% increase in clicks
  • 16% decrease in the cost per click
  • 24% increase in impressions

Overall, there was a 90% increase on people taking action on our Facebook ads which includes (likes, comments, shares, and clicks). Again, all while our total Facebook budget remained the same.  The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART ONE | On-Going Website Maintenance Ensures Cutting Edge User Experience

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

Websites are not printed marketing materials. You cannot just launch them and walk away. Your website, regardless of when it was designed, needs to be incrementally improved over time. What is needed is a maintenance schedule to ensure the best user-experience you can!

Long time client, Mainsail Yacht Charters, is a great example of exactly how on-going maintenance cannot only give customer’s a better experience, but can increase business rapidly! Over the last few years, we have continued to work with Kevin to ensure his website has the most modern technology guaranteeing a better user experience. More specifically, over this past month, we have implemented a brand new integration with his booking agent – Central Yacht Agent. The integration we built not only ensures that yacht searches and yacht brochures are fully accessible from the site, but more importantly that they are all contained within the site with the same look and feel as the existing site! This is crucial to a successful online SEO marketing strategy. Linking people off your site does nothing to grow your SEO results – which is exactly why Mainsail had us undertake this custom integration.

The CYA integration features a custom built layout for brochure XML feeds and yacht search results. You can see it in action below:

In short, this is a win for both the customer and a win for Mainsail Yacht Charters. The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

A Website Update Boosting it “Light Years” into the Future Featuring Marine Diesel!

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

And we are back with another customer feature for you! We had the privilege to work with Marine Diesel on updating their website last year. Our team has so enjoyed working with everyone at Marine Diesel, but when we asked them if we could feature their redesign in one of our customer spotlights, their response was amazing – let’s just say they had a “dark side” experience prior to having us “Jedis” join their team! In their own words, here is what Marine Diesel had to say about their redesign experience with Charternet Web Solutions:

Once upon a time, in a galaxy far, far away, we had a customer that wanted to exchange services. He ran a website hosting company and offered to get us on the internet with a ‘great website and launch our exposure into the stratospheric’! And with that, a deal was struck: we would work on his boat and he would create a website for our business.

The website that we received from him was not at all what we had expected. It was too dark, had no information, and graphically it was a disaster. To top it all off the contact page didn’t work and there was placeholder content everywhere – for a year! Getting in touch with him to fix these issue was next to impossible and if he did make some changes, he usually broke something else.

The worst part was that we felt embarrassed to send any customers to our website. As a result, we just kept it on the back burner – basically pretending that it didn’t exist. Occasionally, my boss asked me to change the graphics around and try to link some pages together, however I am not a web designer so it was still amateur status at best.

 

Prior to our redesign, the majority of our business comes from word of mouth. It is a small industry on a big coast and in the beginning, business would be local with a few exceptions of people out of state looking for hard to find parts. A lot of where we would spread our name was on boating forums and through Ebay sales. Many of our customers are world travelers and our name would get around that way. Our base of manufactures has also helped to get our name out there.

That all changed once we sat down and had a professional company look at our website. Charternet Web Solutions worked with us on getting a more user-friendly, refined, and informative website. How they explained everything and how they laid it all out for us, we knew right away this was going to be a worthwhile investment. Being able to work with a company that truly knew our industry and had the ability to give us what we needed played a large part in us deciding to go with Charternet Web Solutions!

 

 

Since our website redesign, we have been able to step our marketing and advertising up a notch without being embarrassed on where we are sending our potential clients or worry about marking the wrong first impression!  Also, our new website gives us more exposure over the internet by allowing people to search for specific services or parts and have our website come up. It doesn’t look like a thrown together, placeholder site anymore.  This gives our current customers a reliable avenue to contact us – where ever they are in the world! Plus, we have the added bonus of the manufactures that we are dealers for have a great site to add their name to. And we know they are happy to put their logo on our website and get the exposure they deserve!

Over all, our website redesign experience was painless and effortless. The team at Charternet Web Solutions is very professional, informative, and have a level of expertise that will give you the piece of mind that your website will be on the cutting edge of web design and innovation. Their knowledge about our industry, courtesy, attentiveness, and continued quick response have made us at Marine Diesel Services happy to be a part of the Charternet Web Solutions family.

We cannot thank Marine Diesel Services enough for taking the time to write out their opinion of their experience with the Charternet team!

Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 Dated Sites Consolidated to 1 Modern, User-friendly Website for Bareboat Sailing Charters

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

Here we are with our second customer feature this month – Bareboat Sailing Charters! Over the last 2 months, Charternet Web Solutions had the honor continuing our longtime partnership with Bareboat Sailing Charters with a website redesign to consolidate 5 websites (with identical content) down to a manageable, modern, user-friendly website that would convey what Bareboat Sailing Charters is all about.   We recently sat down with Brian, owner of Bareboat Sailing Charters, to review his feedback and see what kind of impact to the business the redesign process has had!

Bareboat Sailing Charters specializes in chartering new and near-new Beneteau and Jeanneau sailboats ranging from 42 – 54 feet. They start your charter adventure in Newport, RI in the most famous harbor in America – Newport, Rhode Island. Also, they are the largest bareboat yacht charter company in New England!

Give us a little back story. What led you to want a redesign in the first place?

I have been a longtime client of Charternet Web Solutions. They managed several variations of the same site for me on 5 different domains for a long time. With so many sites and places to edit, it took quite a few man hours to make sure everything was running the same on all sites – including a separate mobile site. I began to realize this last year that not only was it getting costly to make edits, but since my site was a bit dated, I was losing potential customers based on user experience as well. I decided I wanted to consolidate everything into one place with a modern, easy to navigate forum.”

In your opinion, what were the specific issues you wanted fixed with your redesign?

“My main issue was that I had a lot of content spread across a lot of domains (5 in total). The content on my site was hard to navigate and not conveying the message I wanted to give to my customers. I wanted to give my customers something that was clean, make it easy to find the information they needed, responsive so they could view it on the go, and just more user friendly.

How did the redesign process go?

“The design process with the whole Charternet design team was amazing. Everyone I worked with from the initial design meeting to the launch and fine-tuning of the site at the end was amazing. The designer conveyed the look and feel I was going for while still being able to incorporate some important form customizations I had on my old site. It seemed from the very beginning we were all on the same page and the end result shows it.

 

 

Was the redesign process worth it?

The whole redesign process was a little daunting when I decided this was the route I needed to go. But I want to give many thanks for the great service the whole Charternet team has provided during the design process and after launch. And we really love the site too! It looks so good! We have been getting lots on compliments on it since launch and look forward to the ease of maintenance going forward! To sum it up – I’m very happy! With everything said and done, I am very pleased with how this whole design process went and even more happy continuing working with the whole Charternet team!

A huge thank you to Brian at Bareboat Sailing Charters for taking the time to sit down with us and giving us your honest opinion of your experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Mobile Friendly Redesign & Marketing Management Boost Traffic at Endless Summer!

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

We are excited to highlight our next customer feature – Endless Summer Charters! Charternet Web Solutions had the honor of partnering with Endless Summer a few months ago to tackle 2 of their biggest hurdles: redesigning their dated website with a modern, customer-luring, responsive design and tackling their organic rankings with SEO management. We recently sat down with Angela to review her feedback and see what kind of impact to the business the redesign process and marketing management has had!

Endless Summer Charters will show you some of the best back bay and near shore fishing in SW Florida. Whether you are an avid fisherman or a family with kids, everyone at Endless Summer has the experience for both.  Plus, they offer amazing eco-tours and sight-seeing tours! The whole crew at Endless Summer loves sharing their passion for fishing and the islands of SW Florida.

Give us a little back story. What led you to want a redesign in the first place?

We started our website about nine years ago.  The internet was pretty straight forward back then and starting, maintaining and optimizing the website for search engines was easy.  The website produced for us but, we realized in the last year, it was at a point where keeping us at the top of search engines was beyond our comprehension.

 


In your opinion, what were the specific issues you wanted fixed with your redesign?

We noticed we started falling in the rankings. We suspected it was because we weren’t mobile friendly and really needed an updated look.

Now that your new website is launched, what has your experience been?

Charternet developed a website that flows easily while following my wishes perfectly. We’ve gotten great complements on the flow and ease of our website along with our booking and payment integration. We tried the DIY website but came to a point where we needed to focus on running charters and communicating with customers rather than attempt to stay up to speed with the constantly changing online marketing world – it was just beyond our capabilities. Our new website is fast and easy to make changes ourselves. Plus the Charternet team was so easy to work with and personable too.  We made the right decision!

From an analytics standpoint, we have seen an amazing change in traffic based on the redesign and active marketing management. We have increased an average of 20 spots in Google, Yahoo and Bing rankings since the re-launch in September and 30% of the key word rankings are brand new!

 

 

Seeing the growth in Endless Summer is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:

Thanks Captain Bill Hammond and Matt for being our entire family's go to for amazing fishing for 7 years now! It's safe to say the whole extended family, generation after generation loves you guys and every year we look forward to the adventures you bring us! Thanks for the memories!!! This is only a glimpse!!

Amanda S.

My husband, daughter and I had a great day fishing with Captain Bill. We caught many different fish... including a baby grouper and a stingray. Captain Bill moved us around during the day to help us find fish and was extremely knowledgeable about the entire area. We didn't take home any keepers but we all had a wonderful day together on the water. Can't ask for much more!.

Shana R.

The weather And tides were a challenge. With that said, the trip was one of the best charters I've booked! Bill Was a great guide and managed to , despite the poor conditions, get my dad his first snook. We all had a great time and WILL book out next charter with Endless Summer.

R.M. Tyre

A huge thank you to Angela and the whole crew at Endless Summer for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

cws-https

Search Engines Demand Added Security. And It will Impact Your Rankings

By | Industry News, Website Design | No Comments

We have talked a few times on how most search engines, with Google spearheading the change, are dinging your rankings if you are not offering the most user, mobile and search engine friendly website you can. And now Google is adding another level to their quest and getting tough on websites that are not encrypted.

For those of you who don’t know, an encrypted website is a website that uses a secure connection to access the site and a session key is used to encrypt all transmitted data. Your browser connects to a web server or website secured with an SSL certificate (indicated with https versus http before the domain name). Website that do not use encryption or SSL allows easier access for outsiders to capture potentially secure information, including important user names and passwords.

So you might be wondering how this will effect you. Well, it’s simple: Google Chrome will put a BIG red flag warning to inform internet users that your site has certain unsecured webpages that feature entry fields for sensitive data, such as passwords and credit card numbers. A note of warning will mark any webpages asking for sensitive data that are powered by HTTP—a standard data transmission protocol—rather than HTTPS—and in the address bar, your customers will notice a new prefix: “Non secure.”

Unlike before, HTTPS pages will now have an actual boost in search results and will be shown to users by default. What this mean is you need to ensure you’ve  implemented SSL/HTTPS security certificates properly to provide the best possible experience for visitors and retain your existing search positions.

If you require your customers to give personal information or credit card info to book or buy anything on your marine business website, the Charternet team is here to make the transition as smooth as possible for you. We have been dealing with website encryption and SSL security measures for the marine industry from the very beginning! We can get your SSL certificate bought, installed, and updated yearly so you don’t have to worry about that red flag warning.  Our experience with fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your marine business can continue doing what you do best and ensure all of your customers information is secure!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

 

web-design

Use the Offseason to Focus on Your Web Presence

By | Website Design | No Comments

The kids are back in school and families are back to the daily grind. This is the time for you to analyze what worked and didn’t work. Was your website helping generate leads? Did it hook people in to book reservations? Here are 3 facts about your website that might put that into perspective:

  1. A two-year-old website may be too old! With how often the web changes, an outdated website runs the risk of not displaying properly in the web browser, having unexpected formatting issues, or not showing up effectively in search engine results. For this reason, a site that is even two years old may be antiquated if it has not kept pace with these changes.
  2. A good website design ranges between $1200 – $5000. If you’re surprised at this range, we completely get it. But think about the number of man hours and collective brainpower that goes into optimizing websites for search engines, making content accessible across browsers – including mobile devices like cellphones and tablets, and improving overall performance by speeding up your website’s loading times.
  3. There’s a big difference between responsive and mobile web design. We talk about the subject a lot and for good reason.  These are two very different approaches to shifting screen sizes for different devices. In the simplest terms, mobile design is restrictive. It serves up a separate, and often limited, version of your website that can be used on smartphones and tablets. However, because mobile websites generally provide visitors with the bare basics that the site has to offer, they won’t get to see the full glory of your web design or use it to its full potential. Responsive design is extremely flexible (what Charternet specializes in), allowing websites to resize and reflow their layout based on the visitor’s screen size. This gives visitors a consistent experience from large-screen, high-resolution monitors all the way to the smallest smartphone touchscreens, while also having an experience that is suited to each of those individual devices. Responsive websites will simply adapt to their environment, while maintaining the same stunning images, typefaces, and navigational options – and you don’t have to maintain 2 websites!

The ins and outs of website design are in fact mind-boggling, and a high level of updated awareness and attention to detail to create the best website possible is a necessity. Keep these facts in mind as you look to growing your web presence in preparation for next season! Interested in having your site capture what your business is all about and everything you have to offer? We at Charternet Web Solutions deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop. Contact us today to get started!

SPEAK WITH A SPECIALIST

why to redesign your website

When you should and shouldn’t redesign your website

By | Website Design | No Comments

It is more common than you think for marine business to neglect their websites just dealing with the day-to-day activity of being on the dock, in the boat and generating new customers. The reality is that it is not enough to have random, out-dated information and a few contact phone numbers on a website in hopes that perspective customers might find you. In today’s web-driven world, to stay ahead of your competition you need to pull your customers in with an interesting, engaging website design and fresh, relevant content. This will not only reel in the first-time customers, but also make them repeat clients who refer you to their friends and family. So, to make life easier, we laid out 3 reasons on when you should or should not consider redesigning your website:

  1. The internet changed before you did.
    So you missed that responsive web design thing (HOW? We talked about it so very much!), thinking it was soon to fade away like most trends these days. Change happens, and most times, very quickly. We all make mistakes and a redesign is a great opportunity to improve much more than just the visual appeal of your site. The icing on the cake – Google’s search engine ranking algorithm rewards mobile friendly websites and soon loading speeds for mobile pages will influence your rankings as well. So take a look at your website on your phone: does it stack, font scale to the appropriate size, does the navigation menu condense, etc etc? If not, it’s time to redesign.
  2. You haven’t updated your content in, well, forever.
    Hey. Life happens.  You get busy being on the boat, engaging with people on the docks in the hopes of getting bookings, and the next thing you know a few years have passed. Suddenly your website is not a reflection of the business you have cultivated and doesn’t portray the on-the-water experience you are giving your customers. Even worse, it’s not mobile friendly! Then you realize you haven’t been getting your fishing reports up, or having your customers leave reviews, or is missing a place where your clients can book with you. Now what?!  It’s time to redesign.But lets say you do all of these things, and your sure your website is mobile-friendly, but you are more impressed by the website the guy in the slip next to you just launched. Instead of feeling forced into a redesign to keep up with the Jones’, take a step back and a deeper look into what made him redesign to ensure you address your problem areas with a redesign (images, online booking calendar, customer reviews, social media integration).
  3. You aren’t getting the results you want.
    If the first two reasons didn’t peek your interest, but you are still sitting on the docks watching potential customers book with the other guy, then your website is not doing what it is supposed to do – getting you customers. Your website exists to build your customer base, and your analytics should show you’re moving toward that goal. If you aren’t happy with your bookings right now, it’s time to redesign. Do your landing pages inspire people to learn more about your on-the-water experience? Is your site too text-heavy or littered with type-o’s, old clipart images, or errors? Does your site’s look and feel match your charter’s voice and speak directly to your target audience? If not, it’s time to redesign.

If you answered YES to any of these reasons, contact us today! Our team will give you a free, no obligation audit of your site, see where you need the most improvement, and build a strategy with you. Together we can transform your website and lure in those potential customers!

CONTACT US NOW!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

petroleum marine contractors display

New Website Launch | Full Service Marina Fueling with Petroleum Marine Contractors

By | Launched Sites, Website Design | No Comments

We have officially launched the new build for Petroleum Marine Contractors! This brand new site features a modern clean design, mobile friendly responsiveness and easy navigation that truly conveys their reputation as the most experienced full service marina fueling contractor in the Southeast! Built on our Captain platform, Petroleum Marine Contractors has the tools for keeping the site fresh & current and search engine friendly with an easily accessible, user friendly modern content management system!

Included in the Captain platform is the option to give the Charternet Support Team a call to make any website updates (up to 1 hour free per month). This added benefit to Petroleum Marine Contractors ensures the ability to keep fresh content on the website at all times including updates to marina fueling installations, fuel system compliance testing, and meter calibration.

Learn more about Petroleum Marine Contractors below:

Petroleum Marine Contractors

Learn More about Petroleum Marine Contractors

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

 

Budget Friendly Redesign for Latitude Sailing

By | Customer Spotlight, Launched Sites, Website Design | No Comments

We bet we know what you are thinking when you hear “your website needs a redesign”. It’s not far from “cha-ching”! But we can confidently say that that is far from the truth! We had the privilege to work with Latitude Sailing this last spring and now they have a brand new, mobile friendly, wallet friendly website that truly conveys what their sailing charters have to offer. Built on our Skipper platform, Latitude Sailing is now human and search engine optimized!

 

The Skipper platform allows Captain Chuck the ability to make his own changes utilizing a user friendly content management system. Also included in the Skipper platform is the option to give the Charternet Support Team a call to make any website updates (up to 1 hour free per month for the first year). This added benefit ensures the ability to keep fresh content on the website at all times including updates to sunset cruises, bareboating rate changes, and sailing instruction and training!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

 

FISHERMENS VILLAGE

Feel like part of the family

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

Updated quote from Kathy at FishVille on 2/3/2017 – 

“The representatives at Charternet have been fabulous to work with!   Inquiries and requests receive immediate response, pricing is very fair and their goal certainly seems to be 100% customer satisfaction!  I highly recommend this very knowledgeable team to any business wishing to improve their web presence!  No drama, just terrific, competent professionals!”

We are thrilled to highlight our next customer feature – Fishermen’s Village! Now, this feature is a little bit different than our past highlights for 2 reasons:

  1. We DID NOT design their site
  2. We DO NOT do online marketing for them

You read that right – Fishermen’s Village brought on Charternet Web Solutions after they had already redesigned their site and found a marketing team. So, I bet you are wondering why they sought us out in the first place? The answer to that is simple: quality, professionalism and consistency.

Kathy, give us a little back story. What led you to move your website hosting and maintenance to Charternet?

We were looking for quality, professionalism and consistency for the management of our website/host company.  We had previously worked with Charternet with great results on our first website.  It was time to partner with them again!

In your opinion, what were the specific issues you had with your previous host provider?

“Main issues were lack of timely response and the need to be able to partner with the host company to make sure I was kept in the loop as marketing director for the property.”

Since switching to Charternet Web Solutions, what has changed? What can you do now you couldn’t do before?

“I now feel confident that issues will be addressed and resolved in an extremely timely fashion AND that I will be educated on what caused the problem/issue.  They have taught me how to make changes to our website which can be done in house, allowing me to be more confident and effectively promote our property. Everyone I have had the pleasure of working with at Charternet has gone above and beyond the call of duty in servicing our account.  I feel like I am part of their family, that they care about our success and want to continue to supply us with reliable and thorough customer service.  I give them an A++++!!  Oh, and did I mention how patient they are!!!”

A huge thank you to Kathy at Fishermen’s Village for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Looking for a trustworthy source to be part of your online team that is already educated about your industry – that is us! Our hosting package offers many more features than the “big guys” plus the focused attention and dedication of a specialized firm.

Contact us today if you’re ready for a team dedicated to helping you reel in that next customer!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

where are your customers

Where are your customers!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Have you gone into this season wracking your brain and screaming “where are all my customers?” The days of getting your next customer off the dock are over and now is the time to invest in your online marketing presence to ensure you get the business!

Pay-Per-Click, PPC, marketing puts your company front and center in the search results for relevant keywords on Google, Yahoo and Bing. Plus, with the huge increase in mobile search, a majority of sales now come from the top 3 listings on the search engine therefore being listed in the top spots is essential. For every search you’re not on top, you’re losing potential sales!

Research shows that ~50% of sales go to the first responder.

50
Potential Growth!

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.

61
New Customers from Mobile!

Businesses make on average $3 in revenue for every $1.60 spent on Adwords.

1.60 = $3.00

The top 3 paid ad spots get 41% of the clicks!

41
Top 3 = 41% of clicks

Ready to expand your customer base with effective PPC marketing? With over 2 decades of marine industry experience, at Charternet Web Solutions we deliver powerful paid search management plans to fit your budget. Our experience writing ads for fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your ads will be seen and your phone will ring!

Lear more about PPC plans that will fit your budget!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Offer More Than Fishing? Expanding Your Customer Base Through Adventure!

By | Industry News, Website Design | No Comments

Here is a staggering statistic for you: adventure travel and tourism has been growing 65% year over year since 2009. It is now a $263 billion industry, and it’s still growing. So what does that mean for the fishing charter business? Depending on how you are marketing your business, your season could be very busy!

There is amazing, untapped opportunity for fishing charters and guides to capitalize on this ever expanding customer base. 69% of adventure travelers researched their last trip online, and 36% booked their air or hotel online. Only 25% visited a travel agent to research their trip, and only 17% booked their trip through a travel agent. Recognizing that the adventure travel industry will likely continue to grow, it’s time to take stock of the other potential adventures you could offer as an add on to your business’ main focus.

Don’t take out work for it – take a look at our client See&Ski!

seeski1

Prior to their website redesign, See&Ski was geared to the water taxi portion of their business in the BVIs. While that was a key part of their business, it didn’t reflect their style and all they have to offer – which is beautiful excursions, snorkeling, and fishing trips on all the picturesque islands in the US and British Virgin Islands!

“Many thanks to the Charternet team for capturing our vision in the design of our new website. The team really ‘caught’ See & Ski’s VIBE. The new site is exiting, professional and fun. Their guidance in keeping us current and on the cutting edge of internet marketing and interactive web design is invaluable. We love our new site and have been receiving exciting feedback and results since its launch!!!”

Not convinced yet? Take a look at some of these other statistics:

  • Compared to non-adventure travelers, adventure travelers are more likely to use professional services such has fishing guides, tour operations, and other excursion services!
  • Make sure you convey everything you have to offer on social media too! The percentage of adventure travelers using Facebook (78%) has more that doubled since 2010!
  • Travelers are no longer satisfied with just relaxing on the beach or at their hotel – they seek out adventure experiences that make memories!

Interested in having your site capture what your business is all about and everything you have to offer? We at Charternet Web Solutions deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop. Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Charternet Techonology

Our Top 5 Favorite WordPress Plugins

By | Website Design | No Comments

We all know that a website redesign is your chance to fix what didn’t work the first time aroundlure in more customers, drastically increase your Google rankings and make your site mobile friendly! But what do we use with the newly redesigned sites that can make your life easier and make your customer’s experience effortless? In this week’s post, we are going to highlight 5 of our favorite plugins that make your new site faster, easier to use, and take your site from good to awesome:

  1. WP Fastest Cache

    WP Fastest Cache
    WP Fastest Cache is an easy way to quickly add caching to your website. Not to be to technical, but caching reduces the resource usage required to run an updated site and speeds it up as well. Based on the optimized speed, your site will run much smoother for people visiting your website on a desktop/laptop, tablet, or mobile device. It also can contribute greatly to your Google ranking as Google rewards site for good performance and speed. Charternet Web Solutions has made this part of our standard practices when launching new sites – we love it that much!

  2. WooCommerce

    2
    WooCommerce is a eCommerce platform that allows you to sell anything, beautifully. Built to integrate seamlessly with Charternet’s newly redesigned website templates, WooCommerce is the world’s favorite eCommerce solution that gives both store owners and designers complete control. With endless flexibility and access to hundreds of free and premium extensions, WooCommerce now powers 30% of all online stores — more than any other platform. We love it because it is highly customizable – whether you are selling parts or booking charters, it works for you. Check out our video!

  3. MailMunch

    MailMunch
    Once your new site is launched, making sure you keep new customers and past customers apprised of the latest news, deals or promotions is crucial! Collecting emails from your website visitors is a key component to internet marketing. MailMunch provides the tools needed to grow your email subscribers and convert them into customers! Now, people will find your fishing reports, read your news, and subscribe via email to your newsletter. You can also sync your newsletter subscribers to MailChimp, Constant Contact, AWeber, GetResponse, Campaign Monitor, InfusionSoft and others. Read more on the importance of email marketing!

  4. Wordfence Security

    Wordfence
    We use and love Wordfence for a magnitude of reasons. Not only does it provides the best protection available for your website but it is powered by the constantly updated Threat Defense Feed, a Web Application Firewall that stops you from getting hacked. Wordfence’s Live Traffic view gives you real-time visibility into traffic and hack attempts on your website and offers a deep set of additional tools to round out the most complete WordPress security solution available.

  5. UpdraftPlus

    UpdraftPlu
    UpdraftPlus is an amazing backup and restoration platform. It allows you to create complete backup of your  website and store it on the cloud or download to your computer. UpdraftPlus allows you to create scheduled backups and store them to your chosen location. We really value Updraftplus when updating the CMS (content management systems) that our sites are built on as it ensures all bases are covered before major update.

If you put your feet in the shoes of your customers, which site would you prefer: the one that is fast, modern, and easy to browse or the one or the one that is dated, hard to navigate, and not mobile friendly? Your answer to this is fairly obvious. When your competitors are updating their sites and you are not, you can’t be surprised why the boat in the slip next to you is ranking higher on search engines, reeling in more customers, and making a killing this season.

Interested in having your site capture what your business is all about? We at Charternet Web Solutions deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop. Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com