Category

Internet Marketing

customer reviews boost business

Boost Bookings with Customer Reviews!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive.

Here are a few nuggets to bring some perspective:

  • 90% of customers read online reviews before choosing a company to go with
  • 88% of people trust online reviews as much as personal recommendations
  • Customers are likely to spend 31% more with a company that has excellent reviews
  • Customer reviews are 12 times more trusted than product or service descriptions

So what does that mean for you? Gathering and sharing your customer testimonials demonstrates how you deliver on your promise in the real world, with real people. A positive customer review resonates in a way that other marketing efforts just can’t. It conveys more than honesty – a glowing review confirms your credibility and trustworthiness, extends your reach to a broader audience when customers publish reviews on social media,  and makes for engaging content to share on your website, in your fishing reports & news, and via social media.

Are you not fully booked this season? Need help getting those customer reviews out into the world? By continuing to provide great customer service, asking your customers to review you, and monitoring those reviews, you can easily take advantage of the impact reviews have on today’s consumers. By teaming up with Charternet, our mission is to strategically position your business over the internet for success! With Charternet you’ll have a dedicated online marketing team that you won’t have to educate about the marine industry. Our team has proven strategies and tactics that have been generating top results in for the marine industry for almost two decades. Our marketing experts will keep you up to speed with monthly reports and always be available to connect with the latest regarding your plan. We are dedicated to keeping you on the water!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

online marine marketing ppc

Your Website Not the Online Booking Tool You Thought it Would Be?

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing | No Comments

Is the fishing charter boat in the slip next to you getting more business even though you have a new website and are regularly posting fishing reports? With Google on a mission to deliver the best search experience ever you cannot just HAVE a website to say you have one, call it a day and go fishing. On top of having fresh great content that reaches out to your potential, current and past customer base, you need a solid online marketing strategy that builds brand awareness.

You must have a solid online marketing strategy that focuses on organic (learn more about SEO or search engine optimization here) and paid search results both. However paid search marketing or PPC (pay-per-click) is one of the fastest ways to achieve page one results. Granted you will pay for it because it is just as it says, Pay-Per-Click. So if you are tired of watching other boats pull out of the dock more often than you this summer here are 3 reasons why PPC can be the game changer:

  1. It is cost effective. One of the biggest myths about PPC campaigns circles around cost. The truth is this – you decide just how much you spend and not a penny more. That is right you only pay for clicks and if you say my daily budget is $20 your ad will simply go offline after you generated enough clicks to spend $20. Plus everything is measurable, from the impressions your ads will receive, clicks you will get, visits to your website and conversions and our marketing team studies these numbers well before we advise to spending more.
  2. It’s the fastest method to get targeted visitors. Whether you are a fishing charter, a yacht broker, or a sailing school, getting quality leads is crucial to converting a potential client into a customer. With PPC, our team with work with you to choose which keywords should prompt your ad to be shown at the top of Google search results. Think of it this way: SEO is a slow burn when driving to targeted traffic while PPC is almost instant. Of course the benefits from achieving high organic rankings are enormous but you need to be patient and have a good SEO plan to get there. If you haven’t been focused on SEO until now it won’t have in impact on bookings this summer but PPC certainly will.
  3. It works well with other online marketing channels.  PPC advertising is an important component of your digital marketing strategy and works well with all other marketing channels. For example:
    1. We can use PPC to test the effectiveness of different keywords to your specific marine industry target group so that you know which keywords to target with long term SEO.
    2. We can use PPC to get more email signups and enrich your email marketing campaigns.
    3. It’s a great way to test ads that you can then leverage on Facebook to use yet another marketing channel to drive traffic.

Interested in increasing traffic to your site? Charternet marketing programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your ads and then the convertibility of your paid traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your paid listings and PPC to generate substantially more new sales. Lets get started!

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Tips to Flawlessly Optimize your Home Page

By | Internet Marketing, SEO Marketing, Social Media | No Comments

We’ve talked about it time and time again, but having an online marketing team for your marine business crucial to growing your online customer base. Search engine optimization (or SEO) ensures that people searching for your business, service or industry are able to find your website. As part of your online marketing team, we want you to understand just how SEO can help boost your business and reel in those potential online customers!

Below are 3 tips on how to flawlessly optimize your home page when working with your online marketing team:

Make sure you have keywords in the main content of your homepage. Google’s algorithm notices your headers first, but then crawls the main content of your site next. By placing your keywords (be it for your aggressive fishing charter market or your competitive marine eCommerce shop) in the first 100-150 words of the article, you are giving search engines crucial information to crawl. This is something that you probably do naturally which helps Google, and in turn your potential customer, understand what your page/website is all about.

2Make your homepage social media shareable. Whether you are a fishing charter or yacht broker, social shares generate more views on your content. And the more views you get, the more likely someone is to contact you! So don’t be shy about placing social sharing buttons prominently on your site. Try to use social share buttons strategically on your website. Our online marketing client, SeaPlay Sportfishing is a great example of this. We have social share buttons and icons with links in the header, footer, and within the call to action (or CTA). You want visitors to respond to the CTA on that page and see what you have to offer!

3Make sure your site is responsive and mobile-friendly! This is another topic we have talked about several times and we cannot stress enough how important it is that your marine website design be mobile friendly. With over half of Google searches coming from mobile devices, Google’s increasing focus on improving mobile search results. Mobile friendliness has turned into a must for all marine based businesses — if your website isn’t optimized for mobile devices, it’s likely to be discarded from mobile search results completely.

Following these tips, coupled with marine focused search engine optimization with Charternet Web Solutions, not only will you see an increase in rankings and visibility, but also an increase in converting the organic traffic to new customers.

Contact us for more information!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Video | Growing Your Business With Facebook

By | Internet Marketing, Social Media | No Comments

Social media is without a doubt one of the strongest marketing tools you can use to build your business, expand your customer base, and have a better season than the guy in the slip next to you! One key player in social media marketing is hands down Facebook. There are 1.44 billion users on Facebook and 30% of those users are searching for local businesses to try, visit, book with and rave about multiple times per day!! 

So how do you set yourself apart? Watch our quick video below to see how you can quickly and easily boost your online social media presence!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

 

where are your customers

Where are your customers!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Have you gone into this season wracking your brain and screaming “where are all my customers?” The days of getting your next customer off the dock are over and now is the time to invest in your online marketing presence to ensure you get the business!

Pay-Per-Click, PPC, marketing puts your company front and center in the search results for relevant keywords on Google, Yahoo and Bing. Plus, with the huge increase in mobile search, a majority of sales now come from the top 3 listings on the search engine therefore being listed in the top spots is essential. For every search you’re not on top, you’re losing potential sales!

Research shows that ~50% of sales go to the first responder.

50
Potential Growth!

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.

61
New Customers from Mobile!

Businesses make on average $3 in revenue for every $1.60 spent on Adwords.

1.60 = $3.00

The top 3 paid ad spots get 41% of the clicks!

41
Top 3 = 41% of clicks

Ready to expand your customer base with effective PPC marketing? With over 2 decades of marine industry experience, at Charternet Web Solutions we deliver powerful paid search management plans to fit your budget. Our experience writing ads for fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your ads will be seen and your phone will ring!

Lear more about PPC plans that will fit your budget!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

cws hosting

What Happens When You Make The Wrong Hosting Choice?

By | Internet Marketing, Marine Marketing, Website Design | No Comments

When it comes to your business strategy this season, heck every season, your #1 priority is maximizing profits. Well then don’t take website hosting for granted! Did you know that choosing the wrong web host can have a negative impact on your business and income? Here are just 3 problems that can come from a poor web host when you simply just on price:

  1. Loss of money! If your site goes down, your potential customers will not be able to view your rates, availability, fishing reports or book a spot. Even worse, if you host an online store, you will lose out on potential sales and income. Amazon recently had a 40 minute outage which cost them approximately $5 million dollars. While your loss might not be as big, you don’t want to miss out on a single charter!
  2. Negative effect on your SEO Ranking – Your goal with content marketing is to rank high in search results so customers can easily find you. If your site is down repeatedly when search engines are attempting to visit, then your ranking will be adversely affected. Aside from downtime, many SEO experts believe that slow websites can also hurt your rankings.
  3. Security and Malware Attacks – There is no perfect solution for keeping your website secure. However a reputable web hosting company will back up your data and make it easy to restore in case your site is hacked. They will also assist you with technical support, maintenance and security issues.

Charternet Web Solutions Hosting vs the “Big Guys”

cws-versus-the-big-guys

At Charternet Web Solutions, we know you have options when it comes to hosting your website therefore before you settle just on price review some tips that will protect you and your online business:

  • Excellent customer support. The internet never sleeps and fast, reliable, and knowledgeable customer service is crucial. Hosting providers may claim they offer 24-7 support, but you will never know till you are faced with a tough situation. At Charternet, not only do you know exactly who you are talking to, but we have over 20 years experience in the marine industry with hundreds of satisfied customers. Don’t take our word for it. See just what they have to say. Customer Testimonials
  • Cost should not be your only consideration. As the saying goes, “you get what you pay for.” As a business, you cannot afford to experience extended downtime. Charternet provides you with a dedicated team and quality technical support to help you navigate and take steps to ease technical issues.

Truth is – You do not need a lot of choices to make the right call. What you need instead, is a trustworthy source to be part of your online team  and also knows your industry – that is us! Our hosting package offers many more features than the “big guys” plus the focused attention and dedication of a specialized firm.

Contact us today if you’re ready for a team dedicated to helping you reel in that next customer!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

SEO Plan Ready for Next Season

Get Your Marketing Plan Ready!

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Deciding to hire an SEO firm is a big decision that can drastically improve your site, save time, and increase the likelihood of converting a new customer! And when it comes to search engine optimization for marine based business, Charternet Web Solutions has two decades of experience behind us. Our online marketing team provides useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise specific for marine based business

Before beginning your search for an SEO, Google has suggested the following questions as a jumping off point when talking with your potential online marketing team. We also wanted to you to see what Charternet Web Solutions is all about!

  • Can you show me examples of your previous work and share some success stories? Sure can! Check out our blog for lots of success stories and our industry specific solutions for fishing charters, yacht brokers, excursion companies, and e-commerce for more details on what we have done! Plus, see our latest customer feature!
  • Do you follow the Google Webmaster Guidelines? Yes, we do – to the T! If you would like to know more, let us know!
  • Do you offer any online marketing services or advice to complement your organic search business? We sure do! You can find more details by clicking HERE.
  • What’s your experience in my industry? At Charternet Web Solutions, we have over two decades of experience in online marketing for marine businesses. That means you know exactly what key words you need, how competitive your market is, strategies to increase your rankings and much, much more!
  • What’s your experience in my country/city? As we said above, we have decades worth of experience in the marine industry – and that specialty goes nationwide. From Alaska to the West Coast, the East Coast to the BVI’s, the USVI’s to Florida and Texas – we know it all!
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them? You are available via phone or email. Any changes to your site will be thoroughly discussed, reasons why explained, and a course of action presented. We are part of YOUR team!

And as a bonus, you can see exactly who we are (and what we look like) in this video!

Some companies claim to “guarantee” high ranking for your site in Google’s search results. Charternet programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your listings and then the convertibility of your organic traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your organic listings and SEO to generate substantially more new sales.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 Reasons Your Website Deserves to Be Penalized By Google

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Google is on a massive mission to give it’s users the best, most accurate search results they can provide. They are constantly updating their search algorithm to seek out  broken links, missing meta tags, website speed, mobile view etc. etc.   Unfortunately, this means a lot more thought has to go into the site you are building and maintaining if you want to keep your rankings where they are – or better – in Google (and Yahoo & Bing for that matter).  To put this into perspective, the first ranking position in the search results receives 42.25% of all click-through traffic, the second position receives 11.94%, and third position on the first page obtains 8.47%. And it just goes down from there with results on any page past 1 getting less than 1% of clicks. 

So why are you being penalized? Here are the top 5 reasons why you are being penalized – and deservedly so:

  1. Broken Links & 404 errors. Google wants to know that you maintaining and updating your content and finding any errors that may be buried. If you’re delivering broken links or 404 errors within you site, it’s a sure fire signal that your users aren’t getting the information they ask for. This goes for external links as well – links embedded on your site. Take the time to sift through less and trash the ones that don’t resolve anymore.
  2. Missing meta description tags. Meta description tags are crucial for quality SEO. This is element that describes your page to search engines and without it, your site will not pull into relevant search results.
  3. Images with missing alt tags. This is one that people often miss. Search engines “read” images by their alt tags (a text alternative for an image on your site). Image alt tags are a great way to improve your site’s placement in search engine result pages because it allows the images on your pages to rank in image search results.
  4. Mobile-Friendliness or poorly designed mobile websitesWe at Charternet have addressed this topic time and time again, and we cannot stress it enough. And it’s official – more Google searches take place on mobile devices than on computers in 10 countries including the US and Google is invested in providing users a great mobile experience. It is no wonder that Google is penalizing site that aren’t mobile friendly.
  5. Slow Page Loading. At Google, they are on the record stating they are obsessed with speed. As part of that effort, today they are including a new signal in their search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. Google uses a variety of sources to determine the speed of a site relative to other sites. Unfortunately, they don’t specify an “ideal speed” (as it’s ever changing), but just assume faster is better.

At Charternet Web Solutions, we will show you the number of broken links, images with no ALT text, pages with no meta description tags, not having an unique meta description, having too long title, and much more.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Spotlight | Fishing Charter Website Solutions

By | Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments

 

Here are Charternet Web Solutions, we are introducing our new solution spotlight series!

The first in our this series is our website solutions specifically for Fishing Charters. Check out how we customize website content, online marketing programs and use the most current technologies available to increase bookings for our fishing charter captains!

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up

SEO for Better Business for Next Season!

By | Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments

With the fishing season coming to a close, it’s time to prepare for better business next season! Most industry SEO programs focus on high keyword rankings however, building rankings takes time and should be your #1 focus in the off season! Now is the time to not only think about better rankings but driving clicks to your listings, visitors to your website and generating more bookings! Here are a 4 great facts:

  1. Search is the #1 driver of all traffic to your website whether from Google (77%), Yahoo (11%), or Bing (10%).
  2. 75% of searchers never scroll past the first page. This means, if you aren’t ranking well, you are loosing money.
  3. 3/4 of all search engine clicks are organic. This means that people generally don’t click the paid ads.
  4. 50% of Google searches are made from a mobile device. Mobile device means cell phone – not tablet or laptop. Is your site mobile friendly?

Charternet programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your listings and then the convertibility of your organic traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your organic listings and SEO to generate substantially more new sales.

Contact us for more information and check out our other great facts in the infographic above!

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

 

 

Don’t Miss a Charter Booking – Accept Online Bookings

By | Internet Marketing, Marine Marketing, Website Design | No Comments

Did you miss a booking because you weren’t the first captain to return a call or an email?

Have you received a bad review because you were tied up on your phone while on the water with customers?

If you have been avoiding adding a booking calendar on your site because you thought you needed to talk with each customer first it is time to consider the conveniences many online customers expect. The feedback we receive from client’s using online booking calendars is just the opposite.  Customers love the 24/7 online convenience of booking online and are finding online bookings are thee new normal versus the phone booking! But you don’t need to take our advice, listen to your fellow captain:

“Having the booking calendar has simplified the way I fill my schedule and decreased my dependence on my cell phone. I now have the ability to book trips 24 hours a day regardless of whether I am helping a customer fight a fish, navigating through rough seas or simply resting after a long day. It has become commonplace for me to find several bookings each morning when I check my email.”

Take advantage of these key benefits:

  • Customers complete online booking in user friendly calendar view
  • Receive email notifications of online booking – what a pleasant greeting in your inbox!
  • Customers receive custom email notifications automatically
  • Eliminate double bookings with easy to use admin panel to update bookings completed via phone
  • Custom calendar to mirror your website look and feel
  • Responsive – Customers can book from phone, tablet or desktop!

Don’t let your competitor snag the charter before you – deliver online convenience for those customers that are ready to book online! Contact us today for more information.

 

Charternet Web Solutions

Dedicated to Keeping You On The Water

www.charternetwebsolutions.com

844.866.9283

 

Whats Biting in Destin Florida?

By | Customer Spotlight, Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments

The Charternet team had the privilege to work with Captain Ed Shields on his recent website redesign. He gave the team a tremendous amount of creative liberty to modernize the site and one of our favorite pages is What Biting! Here customers get a peek into just what they can anticipate catching aboard the Silver Lining Deep Sea Fishing Charter Boat. Plus, we recently launched a Search Engine Optimization marketing plan for the site therefore more to learn in the month’s ahead regarding their site success! Deep Sea Fishing aboard the Charter Boat “Silver Lining” out of beautiful Destin, Florida

 

Website Design – Why Blend In When You Can Stand Out

By | Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments
We Help Get You Noticed
At Charternet we help you get noticed! You have one chance to make the right 1st impression and today that boils down to your website therefore ensure your marketing dollars are generating customers by having a great website that easily converts your visitors. Our team, dedicated to the marine industry for 17 years, will deliver a website that is modern, user friendly and leads to more sales.

Top Graphic Designers in the Marine Industry

  • Content Management System that will allow you to add or change content at no additional cost
  • Responsive Design so your site will look great on mobile devices
  • Free Hosting and back-ups included for 1st year
  • Free SEO Marketing Services for 2 Months to ensure better organic results with Google.*
Gone are the days of booking a charter on the dock. Make sure your site is converting visitors into customers.
*Free SEO Marketing Services applies to the Skipper Search Engine Optimization Plan. Free SEO services will commence upon website design/redesign completion for a total of 2 months at zero charge. If continually SEO services are desired a SEO Plan will be determined between Charternet Web Solutions and the customer and monthly fees will commence at month 3.

Red Flags You Haven’t Found the Right Internet Marketing Company

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Each month I inevitably get a call from a new client or a prospect I have been working with that says “XYZ told me they can do this!” There are thousands of Internet Market Companies out there but just like with anything there are a few rotten apples in the bunch. If you have been sucked in by a great sales pitch though here are 4 red flags that should make you question their ability and force you to continue to research them or your other options.

Timeline-014

  1. “We Guarantee!” – Run! Don’t Walk Away. And know 100% that no one can guarantee a #1 ranking in Google. “We guarantee results” should have been stripped from their vocabulary because it is next to impossible and when possible crazy expensive! If a company is claiming a guaranteed result get it in writing. Know exactly what they are guaranteeing: top ranking, keywords, traffic, ROI? If it is traffic just how are they going to make that guarantee? SEO? Pay Per Click? With a guarantee they are questionable so you best have more questions for just how they will make it happen.
  2. The SEO Firm’s site links to all their client sites, and those clients link to one another. This one requires a bit of investigative work but simply navigate their blog and see if they are linking back to pages on their site or is it to a client site each time. Do the links in the posts go to some very random spot, i.e. a blog about PPC Success and you land on a website selling you chair covers?
  3. Flat Fee for PPC Marketing – While this may seem intriguing for many on a tight budget this is another red flag.  First, a flat rate means they will take a portion of your money and keep it to manage the account. Second, they typically do not divulge how much of that fee is actually going towards your Pay Per Click. Third, they don’t optimize for the right keywords which typically can cost anywhere from $3-$8/click which means a $300/month fee can break out to $5/day on average. If you have a $2/click cost you may get 2 clicks a day. If a company is offering a flat rate, ask them how the funds are allocated, what keywords they will bid on, what the average cost-per-click is, and what reporting is involved. If they are unable to provide this information save your money for a firm that can back up what they say!
  4. Questionable Tactics – If they mention any of the following steer clear:
  • Link Farming
  • Buying Expired Domains
  • Buying Links
  • Buying Likes
  • Buying Traffic
  • Scraping/duplicate contentWhile some of these may have worked back in the day, they certainly don’t now. Additionally many of the tactics will negatively impact your SEO efforts with the search engines therefore steer clear.

Please ask questions and more importantly listen for those red flags. Got more questions afterward then please contact our marketing professionals for additional insight.

Charternet
Web Design & Marketing Firm Focused Solely on the Marine Industry
Dedicated to Keeping You On The Water

The Effects of Weather on Your Ad Spend

By | Internet Marketing, Pay Per Click Marketing | No Comments

Since we have been working with marine professionals for more than 15 years we know all too well how quickly weather can effect a captains charter schedule. Our marketing professionals certainly don’t have any control over the calm waters but we certainly do over your Google Adwords spend. The Charternet team can run a script that allows for the adjustment of your bids based on current weather conditions allowing our fishing charters, divers, sailors, etc. to scale back during inclement weather, saving that budget to bid more aggressively when the time and weather are right.

How is it possible – Google! Yes, Google allows us to tap into the OpenWeatherMapAPI and set up locations and weather conditions for our marine clients. For example if “weather” = “hurricane level winds” for a corresponding location in our clients Google Adwords account the bid multiplier is dialed back equating to savings for an already challenging time for our client!

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