Category

Social Media

Why You Need to be Active on Instagram

Why You Need to be Active on Instagram

By | Marine Marketing, Social Media | No Comments

Instagram is more than just taking a breakfast pic or a selfie with your dog! People love sharing their pics and engaging with others therefore tackling this social media platform allows you to reach potential new customers with photos highlighting your business! A picture says a thousand words so let’s reel them into action  – book a yacht charter, reserve an on-the-water adventure or secure the fishing trip of a lifetime.

Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target the younger crowd, the numbers are even better.  Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All of this data means that if you are not currently using Instagram as part of your online marketing strategy, on added exposure for your business! Content on Instagram is simply more shareable, easier to understand, and far more universal than other types of content since it is predominantly pictures. We all love to see images of people having a great time, catching a large fish, snorkeling in the BVI’s or cruising on a beautiful yacht. And we get inspired to dive in and do some research of our own and starting planning the next trip.

Storytelling with images is an artform on Instagram. In order to capture the attention of that audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience. Here are some of our favorite Instagram posts from our customers:

YOUR CUSTOMERS ARE KEY!

The most powerful marketing comes from customers, friends, family – have been there, done than and captured the amazing experiencing in pictures. They have ability to tell your company’s story in that social environment; it’s essential to grab a photo and get it up on Instagram!

If your marine business is not on Instagram, it needs to be. Instagram is simple, easily used from your phone or tablet, and the most personal of the all the social media platforms. Don’t underestimate the impact this social media platform can have on your bookings! 80% of people remember what they see versus what the read (20%) or what they hear (10%)!

If you feel like you need more guidance when traversing Instagram (or Facebook and Twitter for that matter), are too busy, or just need help managing all the different aspects of your social media presence, contact our team today to learn how we can maximize your exposure on all the social media channels that matter most!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

New Video | How to Boost Your Posts on Facebook!

By | Marine Marketing, Social Media | No Comments

We have talked at length (here, here and here) on how important social media can be when trying to reel in those potential customers and getting a leg up on the charter in the slip next to you. Social media marketing can really make or break your season if you aren’t using those channels to their fullest capacity.

So, in today’s video, we wanted to show you how easy it is to get your content to water enthusiasts beyond the people who are already following you (specifically) on Facebook! Boosting posts can offer you the chance to reel in new customers based on a variety of different criteria. In the video below we show you how you can take a couple of minutes and a few bucks to boost some of your best content to a  larger audience targeting specific interests and criteria; fishing, yachting, sailing, etc location, age, gender, and much more!

Like we say in the video: if you feel stuck, are too busy, or just need help managing all the different aspects of your social media presence, contact our team today to learn how we can maximize your exposure in the social media channels that matter most!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

customer reviews boost business

Boost Bookings with Customer Reviews!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive.

Here are a few nuggets to bring some perspective:

  • 90% of customers read online reviews before choosing a company to go with
  • 88% of people trust online reviews as much as personal recommendations
  • Customers are likely to spend 31% more with a company that has excellent reviews
  • Customer reviews are 12 times more trusted than product or service descriptions

So what does that mean for you? Gathering and sharing your customer testimonials demonstrates how you deliver on your promise in the real world, with real people. A positive customer review resonates in a way that other marketing efforts just can’t. It conveys more than honesty – a glowing review confirms your credibility and trustworthiness, extends your reach to a broader audience when customers publish reviews on social media,  and makes for engaging content to share on your website, in your fishing reports & news, and via social media.

Are you not fully booked this season? Need help getting those customer reviews out into the world? By continuing to provide great customer service, asking your customers to review you, and monitoring those reviews, you can easily take advantage of the impact reviews have on today’s consumers. By teaming up with Charternet, our mission is to strategically position your business over the internet for success! With Charternet you’ll have a dedicated online marketing team that you won’t have to educate about the marine industry. Our team has proven strategies and tactics that have been generating top results in for the marine industry for almost two decades. Our marketing experts will keep you up to speed with monthly reports and always be available to connect with the latest regarding your plan. We are dedicated to keeping you on the water!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Tips to Flawlessly Optimize your Home Page

By | Internet Marketing, SEO Marketing, Social Media | No Comments

We’ve talked about it time and time again, but having an online marketing team for your marine business crucial to growing your online customer base. Search engine optimization (or SEO) ensures that people searching for your business, service or industry are able to find your website. As part of your online marketing team, we want you to understand just how SEO can help boost your business and reel in those potential online customers!

Below are 3 tips on how to flawlessly optimize your home page when working with your online marketing team:

Make sure you have keywords in the main content of your homepage. Google’s algorithm notices your headers first, but then crawls the main content of your site next. By placing your keywords (be it for your aggressive fishing charter market or your competitive marine eCommerce shop) in the first 100-150 words of the article, you are giving search engines crucial information to crawl. This is something that you probably do naturally which helps Google, and in turn your potential customer, understand what your page/website is all about.

2Make your homepage social media shareable. Whether you are a fishing charter or yacht broker, social shares generate more views on your content. And the more views you get, the more likely someone is to contact you! So don’t be shy about placing social sharing buttons prominently on your site. Try to use social share buttons strategically on your website. Our online marketing client, SeaPlay Sportfishing is a great example of this. We have social share buttons and icons with links in the header, footer, and within the call to action (or CTA). You want visitors to respond to the CTA on that page and see what you have to offer!

3Make sure your site is responsive and mobile-friendly! This is another topic we have talked about several times and we cannot stress enough how important it is that your marine website design be mobile friendly. With over half of Google searches coming from mobile devices, Google’s increasing focus on improving mobile search results. Mobile friendliness has turned into a must for all marine based businesses — if your website isn’t optimized for mobile devices, it’s likely to be discarded from mobile search results completely.

Following these tips, coupled with marine focused search engine optimization with Charternet Web Solutions, not only will you see an increase in rankings and visibility, but also an increase in converting the organic traffic to new customers.

Contact us for more information!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Video | Growing Your Business With Facebook

By | Internet Marketing, Social Media | No Comments

Social media is without a doubt one of the strongest marketing tools you can use to build your business, expand your customer base, and have a better season than the guy in the slip next to you! One key player in social media marketing is hands down Facebook. There are 1.44 billion users on Facebook and 30% of those users are searching for local businesses to try, visit, book with and rave about multiple times per day!! 

So how do you set yourself apart? Watch our quick video below to see how you can quickly and easily boost your online social media presence!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

 

where are your customers

Where are your customers!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Have you gone into this season wracking your brain and screaming “where are all my customers?” The days of getting your next customer off the dock are over and now is the time to invest in your online marketing presence to ensure you get the business!

Pay-Per-Click, PPC, marketing puts your company front and center in the search results for relevant keywords on Google, Yahoo and Bing. Plus, with the huge increase in mobile search, a majority of sales now come from the top 3 listings on the search engine therefore being listed in the top spots is essential. For every search you’re not on top, you’re losing potential sales!

Research shows that ~50% of sales go to the first responder.

50
Potential Growth!

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.

61
New Customers from Mobile!

Businesses make on average $3 in revenue for every $1.60 spent on Adwords.

1.60 = $3.00

The top 3 paid ad spots get 41% of the clicks!

41
Top 3 = 41% of clicks

Ready to expand your customer base with effective PPC marketing? With over 2 decades of marine industry experience, at Charternet Web Solutions we deliver powerful paid search management plans to fit your budget. Our experience writing ads for fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your ads will be seen and your phone will ring!

Lear more about PPC plans that will fit your budget!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 tips to prepare your business for sale

5 Tips to Prepare Your Business for Sale

By | Marine Marketing, SEO Marketing, Social Media, Website Design | No Comments

Are you thinking about retiring in the not so distant future? Did you think your boat was the asset you had to sell? We are here to remind you that the online business you have built with your website is a goldmine and you likely have a buyer right there on your dock. At Charternet Web Solutions we have supported many fishing charter captains and yacht charter brokers to ensure their online business and website are more appealing to a potential buyer! When taking the time to prepare your business for a sale, you’ll likely generate more interest and a higher sales price, simply because most sellers don’t do the proper “prep work” to make the sales process easy and transparent.

So how can you best set yourself up to win when you sell your online business? Take a look at our 5 tips below:

  1. Sell your online business the way you’d sell your boat. Selling a business and selling a boat are similar in a lot of ways — and most people wouldn’t ever let people tour their vessel without making some cosmetic changes and cleaning up before offering it for sale. Will a buyer visiting your website for the first time see order or chaos? Buyers look for companies that show well. A clean, modern website with steady traffic and conversions should be #1 on your list. Having a website that properly conveys the experience you provide on the water is crucial to potential buyer.
  2. Understand the true profitability of your business. Where do you rank on Google, Yahoo, and Bing? You have likely had your domain address and website for years and that is of huge value to the youngster just getting started on the docks. Make sure the online presence you have grown over the years in your local market is prime for the next. They want to buy your traffic, your outstanding rankings and reputation. Maintaining a proper SEO and social media presence can really turn the tide on your profitability outlook to a potential buyer. Encourage current customers to give you reviews, push out fresh content to draw in potential customers, and make your presence known! How are your reviews and TripAdvisor, Facebook, and Yelp? If you are not ranking well and your customer’s reviews aren’t great – now is the time to correct it!
  3. Show strong financial performance. Planning well ahead helps you ensure that your business has a financial record that attracts buyers. A first step is to ensure that your finances are in good order. Although this should be the case at any time, planning to sell your business can push you to focus on this area. You will want to present your business as attractively as possible. Buyers usually prefer businesses that show increasing profits year on year. Good sales forecasts will help to increase prospective buyers’ confidence in your business – but you must ensure they’re realistic and can be supported with evidence. Put your online marketing plan in place now, so down the road you can confidently show potential buyer the constant increase in business.
  4. Increase your visibility. Prior to and during your selling process, you should maximize whatever opportunities are available to increase the visibility of your business. Maximizing visibility goes back to your most valuable assets: website traffic, customer reviews, frequent and fresh online content, your online marketing strategy and a clean, easy to navigate/mobile friendly website. Show potential buyers you and your business are an authority in your market.
  5. Keep your eye on the ball. Don’t let your business performance decline because you’re too focused on retirement or the sale of your business. This will only give buyers additional negotiating power to lower their offers!

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic to make your business more appealing to a potential buyer!

 

Red Flags You Haven’t Found the Right Internet Marketing Company

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Each month I inevitably get a call from a new client or a prospect I have been working with that says “XYZ told me they can do this!” There are thousands of Internet Market Companies out there but just like with anything there are a few rotten apples in the bunch. If you have been sucked in by a great sales pitch though here are 4 red flags that should make you question their ability and force you to continue to research them or your other options.

Timeline-014

  1. “We Guarantee!” – Run! Don’t Walk Away. And know 100% that no one can guarantee a #1 ranking in Google. “We guarantee results” should have been stripped from their vocabulary because it is next to impossible and when possible crazy expensive! If a company is claiming a guaranteed result get it in writing. Know exactly what they are guaranteeing: top ranking, keywords, traffic, ROI? If it is traffic just how are they going to make that guarantee? SEO? Pay Per Click? With a guarantee they are questionable so you best have more questions for just how they will make it happen.
  2. The SEO Firm’s site links to all their client sites, and those clients link to one another. This one requires a bit of investigative work but simply navigate their blog and see if they are linking back to pages on their site or is it to a client site each time. Do the links in the posts go to some very random spot, i.e. a blog about PPC Success and you land on a website selling you chair covers?
  3. Flat Fee for PPC Marketing – While this may seem intriguing for many on a tight budget this is another red flag.  First, a flat rate means they will take a portion of your money and keep it to manage the account. Second, they typically do not divulge how much of that fee is actually going towards your Pay Per Click. Third, they don’t optimize for the right keywords which typically can cost anywhere from $3-$8/click which means a $300/month fee can break out to $5/day on average. If you have a $2/click cost you may get 2 clicks a day. If a company is offering a flat rate, ask them how the funds are allocated, what keywords they will bid on, what the average cost-per-click is, and what reporting is involved. If they are unable to provide this information save your money for a firm that can back up what they say!
  4. Questionable Tactics – If they mention any of the following steer clear:
  • Link Farming
  • Buying Expired Domains
  • Buying Links
  • Buying Likes
  • Buying Traffic
  • Scraping/duplicate contentWhile some of these may have worked back in the day, they certainly don’t now. Additionally many of the tactics will negatively impact your SEO efforts with the search engines therefore steer clear.

Please ask questions and more importantly listen for those red flags. Got more questions afterward then please contact our marketing professionals for additional insight.

Charternet
Web Design & Marketing Firm Focused Solely on the Marine Industry
Dedicated to Keeping You On The Water

Don’t Write Your Fishing Report Like You Planned the Charter

By | Internet Marketing, Marine Marketing, SEO Marketing, Social Media | No Comments

Captains, Charter Business Owners, you ought to be blogging. If you are not, you should start. Blogging or as we call them writing “Fishing Reports” is a fantastic way to engage potential fishermen visiting your site on what a day on the water will be like with you! Plus the search engines absolutely love fresh content. But here’s the thing, you CAN NOT be boring. We know there is nothing boring about your charter once they step off the dock and into your boat so if you do it on your website, you have lost them.

Learning how to write well and deliver interesting content can be challenging, but the payoff is cold, hard cash. More than 80% of marketers who blog on a daily basis make more money on their investments than those who don’t, according to LinkedIn.

Blogging Benefits

If you think about writing your fishing report just like you think about your next charter you may just lose them. Don’t get me wrong keyword stuff your blog with all the staples:

  • What dock you left from
  • What cove you visited
  • What type of fish you caught
  • Sea life you experienced
  • Weather conditions

BUT … Where you reel your site visitor in hook, line and sinker is with some added flavor:

  • Details of an amazing catch
  • The fish that got away
  • A guest’s first time experience
  • Where guests’ are from and why they are on the water with you

Half the reason someone booked a trip with you was because you were likable … infuse that likability into your blog post to ensure you get the next customer in line!

Charternet
Web Design & Marketing Firm Focused Solely on the Marine Industry
Dedicated to Keeping You On The Water