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SEO Marketing

CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate!

In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well – and the results have been nothing short of amazing. With the improvements made to the website, and specifically the specials page with integrated brochure, we are now sending more ads within Adwords to the specials page. In addition, we have updated the ad copy for our ads to highlight some of the features of the specials page and standout deals.

With more quality content on the specials page, the ‘quality scores” that determine the relevancy of ads, keywords, and landing page to our audience have improved. We now have numerous keywords with 10/10 quality scores which is the best possible rating you can get for a keyword! Higher quality scores means that we are more likely to outrank competitors. This means that we are able to rank higher on the Google SERPs for less money.

Check out the outstanding Google Adwords performance below. Plus all has been achieved with zero change to the budget:

  • 5% increase in conversions
  • 13% increase in clicks
  • 13% decrease in the cost per click
  • 28% increase in impressions

In Facebook, we have created visual advertisements for specific yacht specials on the specials page. We are now able to send ads directly to the yacht page on the Mainsail website that has the integrated brochure. Previously, we had Facebook ads going to the brochure website which was separate from Mainsail. Having the two integrated allows people to stay on the site longer, and explore all of the yacht details in one place. Plus, our Facebook ads have tons of audience engagement with people liking, sharing, and commenting on the ads on a daily basis.

Facebook conversions improve as well:

  • 5% increase in direct leads
  • 14% increase in clicks
  • 16% decrease in the cost per click
  • 24% increase in impressions

Overall, there was a 90% increase on people taking action on our Facebook ads which includes (likes, comments, shares, and clicks). Again, all while our total Facebook budget remained the same.  The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART ONE | On-Going Website Maintenance Ensures Cutting Edge User Experience

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

Websites are not printed marketing materials. You cannot just launch them and walk away. Your website, regardless of when it was designed, needs to be incrementally improved over time. What is needed is a maintenance schedule to ensure the best user-experience you can!

Long time client, Mainsail Yacht Charters, is a great example of exactly how on-going maintenance cannot only give customer’s a better experience, but can increase business rapidly! Over the last few years, we have continued to work with Kevin to ensure his website has the most modern technology guaranteeing a better user experience. More specifically, over this past month, we have implemented a brand new integration with his booking agent – Central Yacht Agent. The integration we built not only ensures that yacht searches and yacht brochures are fully accessible from the site, but more importantly that they are all contained within the site with the same look and feel as the existing site! This is crucial to a successful online SEO marketing strategy. Linking people off your site does nothing to grow your SEO results – which is exactly why Mainsail had us undertake this custom integration.

The CYA integration features a custom built layout for brochure XML feeds and yacht search results. You can see it in action below:

In short, this is a win for both the customer and a win for Mainsail Yacht Charters. The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Mobile Friendly Redesign & Marketing Management Boost Traffic at Endless Summer!

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

We are excited to highlight our next customer feature – Endless Summer Charters! Charternet Web Solutions had the honor of partnering with Endless Summer a few months ago to tackle 2 of their biggest hurdles: redesigning their dated website with a modern, customer-luring, responsive design and tackling their organic rankings with SEO management. We recently sat down with Angela to review her feedback and see what kind of impact to the business the redesign process and marketing management has had!

Endless Summer Charters will show you some of the best back bay and near shore fishing in SW Florida. Whether you are an avid fisherman or a family with kids, everyone at Endless Summer has the experience for both.  Plus, they offer amazing eco-tours and sight-seeing tours! The whole crew at Endless Summer loves sharing their passion for fishing and the islands of SW Florida.

Give us a little back story. What led you to want a redesign in the first place?

We started our website about nine years ago.  The internet was pretty straight forward back then and starting, maintaining and optimizing the website for search engines was easy.  The website produced for us but, we realized in the last year, it was at a point where keeping us at the top of search engines was beyond our comprehension.

 


In your opinion, what were the specific issues you wanted fixed with your redesign?

We noticed we started falling in the rankings. We suspected it was because we weren’t mobile friendly and really needed an updated look.

Now that your new website is launched, what has your experience been?

Charternet developed a website that flows easily while following my wishes perfectly. We’ve gotten great complements on the flow and ease of our website along with our booking and payment integration. We tried the DIY website but came to a point where we needed to focus on running charters and communicating with customers rather than attempt to stay up to speed with the constantly changing online marketing world – it was just beyond our capabilities. Our new website is fast and easy to make changes ourselves. Plus the Charternet team was so easy to work with and personable too.  We made the right decision!

From an analytics standpoint, we have seen an amazing change in traffic based on the redesign and active marketing management. We have increased an average of 20 spots in Google, Yahoo and Bing rankings since the re-launch in September and 30% of the key word rankings are brand new!

 

 

Seeing the growth in Endless Summer is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:

Thanks Captain Bill Hammond and Matt for being our entire family's go to for amazing fishing for 7 years now! It's safe to say the whole extended family, generation after generation loves you guys and every year we look forward to the adventures you bring us! Thanks for the memories!!! This is only a glimpse!!

Amanda S.

My husband, daughter and I had a great day fishing with Captain Bill. We caught many different fish... including a baby grouper and a stingray. Captain Bill moved us around during the day to help us find fish and was extremely knowledgeable about the entire area. We didn't take home any keepers but we all had a wonderful day together on the water. Can't ask for much more!.

Shana R.

The weather And tides were a challenge. With that said, the trip was one of the best charters I've booked! Bill Was a great guide and managed to , despite the poor conditions, get my dad his first snook. We all had a great time and WILL book out next charter with Endless Summer.

R.M. Tyre

A huge thank you to Angela and the whole crew at Endless Summer for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Marine Search Engine Optimization

The BIG Question About SEO

By | SEO Marketing | No Comments
When it comes to online marketing, there are a lot of avenues to choose from and combine. You have social media marketing, pay-per-click marketing, email marketing. But the most popular is Search Engine Optimization or SEO. We have talked a lot (here, here and here) on how important SEO is to your marine business, but the BIGGEST question we get is, “When will I start seeing results!?” The short answer – SEO is a slow burn. It takes time to build rankings, especially if you are in a competitive market.
What a frustrating answer, right? But it’s the truth. Now for the long answer. How fast your SEO results start to meet your goals depends on a variety of factors including how long your site has been around, how competitive you market is, how and when your website was built (you can read more on that here), if you are adding fresh content to your site on a regular basis, and a whole slew of other factors. Truth is, every marine business starts from a different starting point. If your site hasn’t been redesigned in 5 or more year or isn’t mobile friendly or responsive, you are starting far behind your competitor that just redesigned their site, write blog posts or fishing reports weekly or monthly, and is reaching people on social media.
With all that said, most marine businesses will see SEO results in about 6 months. See what we mean by slow burn?  Below is a rough agenda of the results you can see when starting with our SEO marketing experts:
First Month – The marketing team at Charternet Web Solutions has been exclusively doing SEO for the marine industry for almost 20 years. Because of that, we have extensive knowledge of the the terms, key words and market your business needs to rank better in. We use this time to research your given area, do a website audit and form a keyword strategy.
Second & Third Month – Our marketing experts begin the behind the scenes technical stuff – optimizing your site based on the audit findings, getting you set up on your social media accounts so you can post regularly, help you build content, etc. We should note that this is the point where you will find out if you need to enter into a website redesign based on the audit results. The goal would be to make your website appealing to search engines, and Google in particular, has high standards. You will start building site content! Blogging, fishing reports, FAQs, company information, etc. The sooner you get a jump on this, the better off you will be!
Fourth Month – Continued content creation, technical optimization of the website, and development of a healthy link profile (which may include cleaning up low quality links). It is safe to say that if you have been adding quality content, keeping up with your fishing reports, posting blogs to social media, you could expect to see a marked increase in rankings, traffic, and lead generation. It won’t be anywhere close to the improvements you should see 12 months into your SEO efforts, but it should be significant enough that you know SEO is working.
Fifth & Sixth Month – By this month, you would have heard from us that social media and natural link building is crucial to your rankings. This can lead to a healthy, natural link profile, and of course generate leads in and of itself. Your marine website should be seeing more and more traffic coming in from SEO at this point, and your leads should be growing as a result. Going forward from here it will be tremendously important to keep up with your weekly activities of content creation, social media postings, etc!
Keep in mind that this is just a general outline. Many factors can reduce or increase this timeline.
Ready to expand your customer base with effective SEO marketing? With over 2 decades of marine industry experience, at Charternet Web Solutions we deliver powerful SEO management plans to fit your budget. Our experience with fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your marine business will rank on page 1 and your phone will ring off the hook!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

customer reviews boost business

Boost Bookings with Customer Reviews!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive.

Here are a few nuggets to bring some perspective:

  • 90% of customers read online reviews before choosing a company to go with
  • 88% of people trust online reviews as much as personal recommendations
  • Customers are likely to spend 31% more with a company that has excellent reviews
  • Customer reviews are 12 times more trusted than product or service descriptions

So what does that mean for you? Gathering and sharing your customer testimonials demonstrates how you deliver on your promise in the real world, with real people. A positive customer review resonates in a way that other marketing efforts just can’t. It conveys more than honesty – a glowing review confirms your credibility and trustworthiness, extends your reach to a broader audience when customers publish reviews on social media,  and makes for engaging content to share on your website, in your fishing reports & news, and via social media.

Are you not fully booked this season? Need help getting those customer reviews out into the world? By continuing to provide great customer service, asking your customers to review you, and monitoring those reviews, you can easily take advantage of the impact reviews have on today’s consumers. By teaming up with Charternet, our mission is to strategically position your business over the internet for success! With Charternet you’ll have a dedicated online marketing team that you won’t have to educate about the marine industry. Our team has proven strategies and tactics that have been generating top results in for the marine industry for almost two decades. Our marketing experts will keep you up to speed with monthly reports and always be available to connect with the latest regarding your plan. We are dedicated to keeping you on the water!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Tips to Flawlessly Optimize your Home Page

By | Internet Marketing, SEO Marketing, Social Media | No Comments

We’ve talked about it time and time again, but having an online marketing team for your marine business crucial to growing your online customer base. Search engine optimization (or SEO) ensures that people searching for your business, service or industry are able to find your website. As part of your online marketing team, we want you to understand just how SEO can help boost your business and reel in those potential online customers!

Below are 3 tips on how to flawlessly optimize your home page when working with your online marketing team:

Make sure you have keywords in the main content of your homepage. Google’s algorithm notices your headers first, but then crawls the main content of your site next. By placing your keywords (be it for your aggressive fishing charter market or your competitive marine eCommerce shop) in the first 100-150 words of the article, you are giving search engines crucial information to crawl. This is something that you probably do naturally which helps Google, and in turn your potential customer, understand what your page/website is all about.

2Make your homepage social media shareable. Whether you are a fishing charter or yacht broker, social shares generate more views on your content. And the more views you get, the more likely someone is to contact you! So don’t be shy about placing social sharing buttons prominently on your site. Try to use social share buttons strategically on your website. Our online marketing client, SeaPlay Sportfishing is a great example of this. We have social share buttons and icons with links in the header, footer, and within the call to action (or CTA). You want visitors to respond to the CTA on that page and see what you have to offer!

3Make sure your site is responsive and mobile-friendly! This is another topic we have talked about several times and we cannot stress enough how important it is that your marine website design be mobile friendly. With over half of Google searches coming from mobile devices, Google’s increasing focus on improving mobile search results. Mobile friendliness has turned into a must for all marine based businesses — if your website isn’t optimized for mobile devices, it’s likely to be discarded from mobile search results completely.

Following these tips, coupled with marine focused search engine optimization with Charternet Web Solutions, not only will you see an increase in rankings and visibility, but also an increase in converting the organic traffic to new customers.

Contact us for more information!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

FISHERMENS VILLAGE

Feel like part of the family

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

Updated quote from Kathy at FishVille on 2/3/2017 – 

“The representatives at Charternet have been fabulous to work with!   Inquiries and requests receive immediate response, pricing is very fair and their goal certainly seems to be 100% customer satisfaction!  I highly recommend this very knowledgeable team to any business wishing to improve their web presence!  No drama, just terrific, competent professionals!”

We are thrilled to highlight our next customer feature – Fishermen’s Village! Now, this feature is a little bit different than our past highlights for 2 reasons:

  1. We DID NOT design their site
  2. We DO NOT do online marketing for them

You read that right – Fishermen’s Village brought on Charternet Web Solutions after they had already redesigned their site and found a marketing team. So, I bet you are wondering why they sought us out in the first place? The answer to that is simple: quality, professionalism and consistency.

Kathy, give us a little back story. What led you to move your website hosting and maintenance to Charternet?

We were looking for quality, professionalism and consistency for the management of our website/host company.  We had previously worked with Charternet with great results on our first website.  It was time to partner with them again!

In your opinion, what were the specific issues you had with your previous host provider?

“Main issues were lack of timely response and the need to be able to partner with the host company to make sure I was kept in the loop as marketing director for the property.”

Since switching to Charternet Web Solutions, what has changed? What can you do now you couldn’t do before?

“I now feel confident that issues will be addressed and resolved in an extremely timely fashion AND that I will be educated on what caused the problem/issue.  They have taught me how to make changes to our website which can be done in house, allowing me to be more confident and effectively promote our property. Everyone I have had the pleasure of working with at Charternet has gone above and beyond the call of duty in servicing our account.  I feel like I am part of their family, that they care about our success and want to continue to supply us with reliable and thorough customer service.  I give them an A++++!!  Oh, and did I mention how patient they are!!!”

A huge thank you to Kathy at Fishermen’s Village for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Looking for a trustworthy source to be part of your online team that is already educated about your industry – that is us! Our hosting package offers many more features than the “big guys” plus the focused attention and dedication of a specialized firm.

Contact us today if you’re ready for a team dedicated to helping you reel in that next customer!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

where are your customers

Where are your customers!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Have you gone into this season wracking your brain and screaming “where are all my customers?” The days of getting your next customer off the dock are over and now is the time to invest in your online marketing presence to ensure you get the business!

Pay-Per-Click, PPC, marketing puts your company front and center in the search results for relevant keywords on Google, Yahoo and Bing. Plus, with the huge increase in mobile search, a majority of sales now come from the top 3 listings on the search engine therefore being listed in the top spots is essential. For every search you’re not on top, you’re losing potential sales!

Research shows that ~50% of sales go to the first responder.

50
Potential Growth!

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.

61
New Customers from Mobile!

Businesses make on average $3 in revenue for every $1.60 spent on Adwords.

1.60 = $3.00

The top 3 paid ad spots get 41% of the clicks!

41
Top 3 = 41% of clicks

Ready to expand your customer base with effective PPC marketing? With over 2 decades of marine industry experience, at Charternet Web Solutions we deliver powerful paid search management plans to fit your budget. Our experience writing ads for fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your ads will be seen and your phone will ring!

Lear more about PPC plans that will fit your budget!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Customer-Feature-capt nautica

Site Redesign & Marketing Management Increases Traffic & Customer Satisfaction

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

We are excited to highlight our next customer feature – Captain Nautica! Last year, Charternet Web Solutions had the honor of redesigning their VI Watersports website and tackling their organic rankings with SEO management. We recently sat down with Steve to review his feedback and guage the impact to the business regarding the redesign process and marketing management.

Captain Nautica provides the most fun and exhilarating excursions in the Virgin Islands. From their snorkel tours with the sea turtles at Buck Island, Green Cay and St. John, the fun and fast Mini-Boat Adventure that cruises out to Christmas Cove, and the Wet and Wild Screamin Eagle Jet Boat, they are the biggest blast in the VI! They are known for their Wild Screamin Eagle Jet Boat: an unforgettable thrill-ride of a lifetime. It’s an awesome 650 HP turbo-charged jet boat that takes you on an incredible high speed harbor and coastline tour packed with fun and excitement!

Give us a little back story. What led you to want a redesign in the first place?

We have had a website for quite some time. The old site turned out to be a somewhat informational and a place where customers could see a couple cool pictures, but not really anything of substance. They couldn’t book tours nor the key information needed regarding our excursions.”

Captain Nautica Before Redesign

In your opinion, what were the specific issues you wanted fixed with your redesign?

“We felt like we were losing a lot of potential business because the website didn’t point them in the right direction. Nor was the website being promoted very well for customers to find us on Google and other search engines.”

Now that your new website is launched, what has your experience been?

“Because of the website redesign and the SEO work that is being done, we have seen our web traffic increase a hundred fold. We have seen more and more website business and have heard from a lot of customers that they have found us by searching Google. Plus after doing some research on our site that was the key in deciding they want to do business with us. The overall affect has been tremendous. Definitely glad that we have the website up and going and changing. The SEO work has proved to be a great asset. We are so glad that we moved in this direction.

From an analytics standpoint, we have seen a incredible change in traffic to the Captain Nautica site as well. They have increased an average of 35 spots in their Google, Yahoo and Bing rankings over the last year with a 95% of the key word rankings being new!

Captain Nautica After Redesign

Seeing the growth in Captain Nautica is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:

This is the company to go with if you are going on your first snorkeling trip - they treat you right and you have a blast! and the price was right too!

Amy G.

This is a must for anyone visiting St.Thomas!!! Our Captain Molly was a blast,and the day was nothing short of Spectacular! From snorkeling the Norman Island Caves,to lunch on the famous Willie T,to Jost Van Dyke,this was a day to remember.

Dan F.

We had an absolutely amazing time! The captain was fabulous and kept us quite entertained! Our entire family enjoyed every moment of this adventure. We laughed, we screamed, we got drenched! We will definitely do this boat ride again next time we are in St. Thomas. I have already told many people that this is a MUST next time they are in St. Thomas!!! Thanks for helping us make memories!!!

Simone

A huge thank you to Steve at Captain Nautica for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 tips to prepare your business for sale

5 Tips to Prepare Your Business for Sale

By | Marine Marketing, SEO Marketing, Social Media, Website Design | No Comments

Are you thinking about retiring in the not so distant future? Did you think your boat was the asset you had to sell? We are here to remind you that the online business you have built with your website is a goldmine and you likely have a buyer right there on your dock. At Charternet Web Solutions we have supported many fishing charter captains and yacht charter brokers to ensure their online business and website are more appealing to a potential buyer! When taking the time to prepare your business for a sale, you’ll likely generate more interest and a higher sales price, simply because most sellers don’t do the proper “prep work” to make the sales process easy and transparent.

So how can you best set yourself up to win when you sell your online business? Take a look at our 5 tips below:

  1. Sell your online business the way you’d sell your boat. Selling a business and selling a boat are similar in a lot of ways — and most people wouldn’t ever let people tour their vessel without making some cosmetic changes and cleaning up before offering it for sale. Will a buyer visiting your website for the first time see order or chaos? Buyers look for companies that show well. A clean, modern website with steady traffic and conversions should be #1 on your list. Having a website that properly conveys the experience you provide on the water is crucial to potential buyer.
  2. Understand the true profitability of your business. Where do you rank on Google, Yahoo, and Bing? You have likely had your domain address and website for years and that is of huge value to the youngster just getting started on the docks. Make sure the online presence you have grown over the years in your local market is prime for the next. They want to buy your traffic, your outstanding rankings and reputation. Maintaining a proper SEO and social media presence can really turn the tide on your profitability outlook to a potential buyer. Encourage current customers to give you reviews, push out fresh content to draw in potential customers, and make your presence known! How are your reviews and TripAdvisor, Facebook, and Yelp? If you are not ranking well and your customer’s reviews aren’t great – now is the time to correct it!
  3. Show strong financial performance. Planning well ahead helps you ensure that your business has a financial record that attracts buyers. A first step is to ensure that your finances are in good order. Although this should be the case at any time, planning to sell your business can push you to focus on this area. You will want to present your business as attractively as possible. Buyers usually prefer businesses that show increasing profits year on year. Good sales forecasts will help to increase prospective buyers’ confidence in your business – but you must ensure they’re realistic and can be supported with evidence. Put your online marketing plan in place now, so down the road you can confidently show potential buyer the constant increase in business.
  4. Increase your visibility. Prior to and during your selling process, you should maximize whatever opportunities are available to increase the visibility of your business. Maximizing visibility goes back to your most valuable assets: website traffic, customer reviews, frequent and fresh online content, your online marketing strategy and a clean, easy to navigate/mobile friendly website. Show potential buyers you and your business are an authority in your market.
  5. Keep your eye on the ball. Don’t let your business performance decline because you’re too focused on retirement or the sale of your business. This will only give buyers additional negotiating power to lower their offers!

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic to make your business more appealing to a potential buyer!

 

SEO Plan Ready for Next Season

Get Your Marketing Plan Ready!

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Deciding to hire an SEO firm is a big decision that can drastically improve your site, save time, and increase the likelihood of converting a new customer! And when it comes to search engine optimization for marine based business, Charternet Web Solutions has two decades of experience behind us. Our online marketing team provides useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise specific for marine based business

Before beginning your search for an SEO, Google has suggested the following questions as a jumping off point when talking with your potential online marketing team. We also wanted to you to see what Charternet Web Solutions is all about!

  • Can you show me examples of your previous work and share some success stories? Sure can! Check out our blog for lots of success stories and our industry specific solutions for fishing charters, yacht brokers, excursion companies, and e-commerce for more details on what we have done! Plus, see our latest customer feature!
  • Do you follow the Google Webmaster Guidelines? Yes, we do – to the T! If you would like to know more, let us know!
  • Do you offer any online marketing services or advice to complement your organic search business? We sure do! You can find more details by clicking HERE.
  • What’s your experience in my industry? At Charternet Web Solutions, we have over two decades of experience in online marketing for marine businesses. That means you know exactly what key words you need, how competitive your market is, strategies to increase your rankings and much, much more!
  • What’s your experience in my country/city? As we said above, we have decades worth of experience in the marine industry – and that specialty goes nationwide. From Alaska to the West Coast, the East Coast to the BVI’s, the USVI’s to Florida and Texas – we know it all!
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them? You are available via phone or email. Any changes to your site will be thoroughly discussed, reasons why explained, and a course of action presented. We are part of YOUR team!

And as a bonus, you can see exactly who we are (and what we look like) in this video!

Some companies claim to “guarantee” high ranking for your site in Google’s search results. Charternet programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your listings and then the convertibility of your organic traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your organic listings and SEO to generate substantially more new sales.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Video | Charternet’s SEO Checklist

By | Marine Marketing, SEO Marketing | No Comments

It’s no secret that proper SEO ensures that people searching for your business’s name or industry are able to find your website. In our latest video, we review 5 key areas of focus in our online marketing plans for new clients. These elements have a huge impact on your sites rankings! Some only take a few minutes, while others will require some development assistance — but each provides a distinct benefit to your site. Check it out!

 

Let us know if you are interested in developing your online marketing strategy and making a splash in 2016!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Fresh catch fresh content

Today’s Catch | Fresh Content

By | Marine Marketing, SEO Marketing | No Comments

There is no getting around it – customers and search engines love fresh content. Not only is there a draw for potential customers to see what you have been doing (any big catches lately? picturesque views?), Google, Yahoo, and Bing frequently index sites based on their content. If your content is outdated, then your rankings will likely take a hit. Stale content shows search engines that your site is obsolete, not engaged, and lacking traffic.

Fresh content also means possible increases in natural keywords – making your website more search engine friendly! Keywords are high on the algorithm chart for search engine indexing and ranking.  Frequently added content, such as blogs, news, or fishing reports, allows you to optimize the posts with pertinent keywords that can attract visitors to your site. Google in particular is looking for natural, free flowing content that pulls your customers (and their users in) and shows you are an “authority” in your field. Google wants to give their users the best experience possible, and the more you show you know about your field, the more they will recognize you!

Want an easy place for you to pull fresh content from on an almost daily basis? Don’t overlook one of the most compelling sources of all: your happy customers!

We know you are good at what you do, so customer testimonials are some of the most compelling content you can publish to your website. In a world where SEO has experienced a sea change, where traditional keyword strategies have been replaced by conversational search and website success is measured more by conversions than visitors, testimonials are the perfect vehicle for providing content that tells relevant, compelling stories to attract customers and promote conversions. People love to see what they can potentially be doing – especially if they book with you.

Staying up to date and adapting to what Google and the other major search engines want is critical to online marketing success. Even the best and most creative websites will get stale and fall in the rankings if they are not regularly updated. Testimonials can resonate with potential customers and show them what they are missing – reeling in that next customer!

We also practice what we preach! Take a look at some of the customers we have featured!

Finalize your online marketing strategy for 2016, create content that reflects your story and your customer’s story. Then optimize it for maximum visibility.

Contact us for more information on search engine optimization and developing your online marketing strategy!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 Reasons Your Website Deserves to Be Penalized By Google

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Google is on a massive mission to give it’s users the best, most accurate search results they can provide. They are constantly updating their search algorithm to seek out  broken links, missing meta tags, website speed, mobile view etc. etc.   Unfortunately, this means a lot more thought has to go into the site you are building and maintaining if you want to keep your rankings where they are – or better – in Google (and Yahoo & Bing for that matter).  To put this into perspective, the first ranking position in the search results receives 42.25% of all click-through traffic, the second position receives 11.94%, and third position on the first page obtains 8.47%. And it just goes down from there with results on any page past 1 getting less than 1% of clicks. 

So why are you being penalized? Here are the top 5 reasons why you are being penalized – and deservedly so:

  1. Broken Links & 404 errors. Google wants to know that you maintaining and updating your content and finding any errors that may be buried. If you’re delivering broken links or 404 errors within you site, it’s a sure fire signal that your users aren’t getting the information they ask for. This goes for external links as well – links embedded on your site. Take the time to sift through less and trash the ones that don’t resolve anymore.
  2. Missing meta description tags. Meta description tags are crucial for quality SEO. This is element that describes your page to search engines and without it, your site will not pull into relevant search results.
  3. Images with missing alt tags. This is one that people often miss. Search engines “read” images by their alt tags (a text alternative for an image on your site). Image alt tags are a great way to improve your site’s placement in search engine result pages because it allows the images on your pages to rank in image search results.
  4. Mobile-Friendliness or poorly designed mobile websitesWe at Charternet have addressed this topic time and time again, and we cannot stress it enough. And it’s official – more Google searches take place on mobile devices than on computers in 10 countries including the US and Google is invested in providing users a great mobile experience. It is no wonder that Google is penalizing site that aren’t mobile friendly.
  5. Slow Page Loading. At Google, they are on the record stating they are obsessed with speed. As part of that effort, today they are including a new signal in their search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. Google uses a variety of sources to determine the speed of a site relative to other sites. Unfortunately, they don’t specify an “ideal speed” (as it’s ever changing), but just assume faster is better.

At Charternet Web Solutions, we will show you the number of broken links, images with no ALT text, pages with no meta description tags, not having an unique meta description, having too long title, and much more.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Spotlight | Fishing Charter Website Solutions

By | Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments

 

Here are Charternet Web Solutions, we are introducing our new solution spotlight series!

The first in our this series is our website solutions specifically for Fishing Charters. Check out how we customize website content, online marketing programs and use the most current technologies available to increase bookings for our fishing charter captains!

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up

6 Tips for a Killer Season Next Year

By | Marine Marketing, SEO Marketing, Website Design | No Comments

If you’re a fishing charter, excursion company, or marine based business you know simply having a website isn’t enough. Your site must be optimized correctly to ensure you’re discoverable online. Plus if you want to generate more bookings we have 6 killer tips to make sure you maximize the reach of your website and drag in all those customers you are potentially missing!

  1. Ensure your website is responsive.
    For those of you unaware, ‘responsive’ is internet terminology for ‘responds to what device you’re browsing on – desktop, smartphone or tablet’. If your website isn’t responsive, you are quite possibly losing money as Google has begun penalizing those sites that aren’t mobile friendly. If your site looks good on a smartphone – great. If not, give us a ring (or email) to see what your options are ASAP.
  2. Keep your customers updated with a blog or fishing reports.
    There was a time when you could load your website with keywords and your website would be found by search engines. And while this is still a good tactic, it is more successful when you have a blog or fishing reports that you update regularly. Google’s algorithm has changed and if you don’t have a content strategy you’re going to find it hard to have/keep a web presence. With a blog or fishing reports you tailor content for certain search terms, keep your customers updated with the latest news, position yourself as the authoritative voice in your area, the list goes on.
  3. Include a call to action.
    This might seem an obvious one, but the amount of websites that don’t include a ‘Book now’ button is alarming. There is eve software that enables easy online bookings – something that we can provide. Once you have this in place you can manage your availability in real-time, accept online payments and more.
  4. Is your website optimized for search engines?
    Just because you have a website doesn’t necessarily mean it is going to be brought up on the first page of Google, Yahoo or Bing. To be found, your website needs to be optimized for search engines. To do this you need to ensure you’ve thought about SEO (Search Engine Optimization) when building it. Think about what search terms you want to rank for. Then make sure your website has these keywords in all the right places. At Charternet, we have a powerful set of SEO tools to help you reach more potential customers.
  5. Make it shareable.
    Today people multi-task! While they’re reeling in the big catch or stumbling upon a beautiful waterfall in their kayak, they’re Instagramming, Tweeting, or Facebooking. Therefore who is to say when they are reading about your business, that they won’t share it. Make sure you make you site, offers and images easily shareable by integrating social media.
  6. Respond to analytics.
    High bounce rates, abandoned shopping carts? Learn what is working and what isn’t on your site. A huge part of any online marketing strategy is analysis so you can judge if your efforts are working or not. At Charternet, we study the findings from Google Analytics and AdWords campaigns and help you make adjustments just where you need to.

Follow these tips and your website will rank better, generate more traffic and ultimately more bookings to make next season your most successful one yet! 

If you’re interested in finding out how online booking and SEO can benefit your business, be sure to contact us!

 

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283