Category

Marine Marketing

Ignoring Your Dated Website? It’s Hurting Your Business More Than You Know.

By | Custom Content, Industry News, Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments
 We all have those things we own where we say “if it isn’t broke, don’t fix it”. Your website might technically function but, in reality, if it has been over 5 years since you have updated your website – your website is costing your business BIG bucks.

More often than not, most of us think of our websites like our favorite old pair of shoes! Even though they are dated or could be performing better, we’re attached to them.

Another big factor is the cost of investing in a website redesign. We totally understand that a website redesign is no small task or investment and most people find the task daunting because they don’t know a lot about it – so they just ignore and wonder why business is slow and no one is booking charters. But boy – does it pays dividends in the long run.

Going into this off-season, if you’re on the fence about investing in a website redesign, we made you a list of 3 reasons it’s time to pull the trigger:

1. Your Website Just Doesn’t Work

One of the biggest complaints we get from our customers is that their current site is just not working – with lack of attention to your site over time inevitably you have broken links, outdated pricing, charter offerings that no longer exist, and likely a decline in your search engine rankings.

Not only is it frustrating for you a business owner, but it is also frustrating to your potential customers! More than half of the world’s population does all their searching and buying via a mobile device – whether it is a phone or tablet. That is the world we live in and if your site does not offer a modern, accurate, easy to navigate experience your potential customers notice it and are likely booking with another charter.

Neglecting this for too long can have a significant impact on your bookings, income and business reputation.

2. Your Current Website Isn’t Mobile Friendly & Responsive

This should be a no-brainer – we have talked about it at length. And like we said above, more than half of the world is living, searching and buying on their mobile devices. Making sure your website functions on these platforms not only assures better rankings on search engines, but an easier, more user-friendly experiences for your customers.  Plain and simple, if your website isn’t mobile optimized, chances are you’ll miss out on valuable potential customers and even repeat customers.

study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is very important.” People want to be able to get the information when and where they need it and if your website can’t deliver it to them, they’ll look to the guy in the slip next to you guaranteed.

3. You Need to Align Your Website with Your Marketing Strategy

As your marine business grows, it’s almost guaranteed your marketing strategy will grow and evolve as well. Making sure your website conveys your marketing strategy is the most important element – your website is the face of your marine business. Your marketing ideas must be replicated online because if a potential customer lands on your online storefront and finds your site is dated, hard to navigate, bogged down with errors, you are not likely converting site visitors into customer and not getting the most for your marketing buck.

A well-designed, user-friendly website is one of the most effective marketing tools you have in your arsenal. If it has been over 5 years since you did anything to your website, it’s time to update. Your customers want the best on-the-water experience – from website to dock – your story should be conveyed in the best possible manner to reel in those customers!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate!

In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well – and the results have been nothing short of amazing. With the improvements made to the website, and specifically the specials page with integrated brochure, we are now sending more ads within Adwords to the specials page. In addition, we have updated the ad copy for our ads to highlight some of the features of the specials page and standout deals.

With more quality content on the specials page, the ‘quality scores” that determine the relevancy of ads, keywords, and landing page to our audience have improved. We now have numerous keywords with 10/10 quality scores which is the best possible rating you can get for a keyword! Higher quality scores means that we are more likely to outrank competitors. This means that we are able to rank higher on the Google SERPs for less money.

Check out the outstanding Google Adwords performance below. Plus all has been achieved with zero change to the budget:

  • 5% increase in conversions
  • 13% increase in clicks
  • 13% decrease in the cost per click
  • 28% increase in impressions

In Facebook, we have created visual advertisements for specific yacht specials on the specials page. We are now able to send ads directly to the yacht page on the Mainsail website that has the integrated brochure. Previously, we had Facebook ads going to the brochure website which was separate from Mainsail. Having the two integrated allows people to stay on the site longer, and explore all of the yacht details in one place. Plus, our Facebook ads have tons of audience engagement with people liking, sharing, and commenting on the ads on a daily basis.

Facebook conversions improve as well:

  • 5% increase in direct leads
  • 14% increase in clicks
  • 16% decrease in the cost per click
  • 24% increase in impressions

Overall, there was a 90% increase on people taking action on our Facebook ads which includes (likes, comments, shares, and clicks). Again, all while our total Facebook budget remained the same.  The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART ONE | On-Going Website Maintenance Ensures Cutting Edge User Experience

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

Websites are not printed marketing materials. You cannot just launch them and walk away. Your website, regardless of when it was designed, needs to be incrementally improved over time. What is needed is a maintenance schedule to ensure the best user-experience you can!

Long time client, Mainsail Yacht Charters, is a great example of exactly how on-going maintenance cannot only give customer’s a better experience, but can increase business rapidly! Over the last few years, we have continued to work with Kevin to ensure his website has the most modern technology guaranteeing a better user experience. More specifically, over this past month, we have implemented a brand new integration with his booking agent – Central Yacht Agent. The integration we built not only ensures that yacht searches and yacht brochures are fully accessible from the site, but more importantly that they are all contained within the site with the same look and feel as the existing site! This is crucial to a successful online SEO marketing strategy. Linking people off your site does nothing to grow your SEO results – which is exactly why Mainsail had us undertake this custom integration.

The CYA integration features a custom built layout for brochure XML feeds and yacht search results. You can see it in action below:

In short, this is a win for both the customer and a win for Mainsail Yacht Charters. The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Why You Need to be Active on Instagram

Why You Need to be Active on Instagram

By | Marine Marketing, Social Media | No Comments

Instagram is more than just taking a breakfast pic or a selfie with your dog! People love sharing their pics and engaging with others therefore tackling this social media platform allows you to reach potential new customers with photos highlighting your business! A picture says a thousand words so let’s reel them into action  – book a yacht charter, reserve an on-the-water adventure or secure the fishing trip of a lifetime.

Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target the younger crowd, the numbers are even better.  Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All of this data means that if you are not currently using Instagram as part of your online marketing strategy, on added exposure for your business! Content on Instagram is simply more shareable, easier to understand, and far more universal than other types of content since it is predominantly pictures. We all love to see images of people having a great time, catching a large fish, snorkeling in the BVI’s or cruising on a beautiful yacht. And we get inspired to dive in and do some research of our own and starting planning the next trip.

Storytelling with images is an artform on Instagram. In order to capture the attention of that audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience. Here are some of our favorite Instagram posts from our customers:

YOUR CUSTOMERS ARE KEY!

The most powerful marketing comes from customers, friends, family – have been there, done than and captured the amazing experiencing in pictures. They have ability to tell your company’s story in that social environment; it’s essential to grab a photo and get it up on Instagram!

If your marine business is not on Instagram, it needs to be. Instagram is simple, easily used from your phone or tablet, and the most personal of the all the social media platforms. Don’t underestimate the impact this social media platform can have on your bookings! 80% of people remember what they see versus what the read (20%) or what they hear (10%)!

If you feel like you need more guidance when traversing Instagram (or Facebook and Twitter for that matter), are too busy, or just need help managing all the different aspects of your social media presence, contact our team today to learn how we can maximize your exposure on all the social media channels that matter most!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

New Video | How to Boost Your Posts on Facebook!

By | Marine Marketing, Social Media | No Comments

We have talked at length (here, here and here) on how important social media can be when trying to reel in those potential customers and getting a leg up on the charter in the slip next to you. Social media marketing can really make or break your season if you aren’t using those channels to their fullest capacity.

So, in today’s video, we wanted to show you how easy it is to get your content to water enthusiasts beyond the people who are already following you (specifically) on Facebook! Boosting posts can offer you the chance to reel in new customers based on a variety of different criteria. In the video below we show you how you can take a couple of minutes and a few bucks to boost some of your best content to a  larger audience targeting specific interests and criteria; fishing, yachting, sailing, etc location, age, gender, and much more!

Like we say in the video: if you feel stuck, are too busy, or just need help managing all the different aspects of your social media presence, contact our team today to learn how we can maximize your exposure in the social media channels that matter most!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

customer reviews boost business

Boost Bookings with Customer Reviews!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media | No Comments

Regardless of what your marine businesses is (fishing charter, yacht charter, broker, boat insurance, etc), there’s nothing more valuable in growing your business than business than customer referrals and testimonials. Yelp and TripAdvisor, arguably the Internet’s largest social-local platforms for reviews and research, tout a combined 485+ million monthly users, dominance in local search engine results, and and the ability to shut down businesses over night. It’s no wonder Yelp and TripAdvisor are crucial to your business! Potential customers are actively looking at what your current customers have to say about you, your service, and the on-the-water experience they are going to receive.

Here are a few nuggets to bring some perspective:

  • 90% of customers read online reviews before choosing a company to go with
  • 88% of people trust online reviews as much as personal recommendations
  • Customers are likely to spend 31% more with a company that has excellent reviews
  • Customer reviews are 12 times more trusted than product or service descriptions

So what does that mean for you? Gathering and sharing your customer testimonials demonstrates how you deliver on your promise in the real world, with real people. A positive customer review resonates in a way that other marketing efforts just can’t. It conveys more than honesty – a glowing review confirms your credibility and trustworthiness, extends your reach to a broader audience when customers publish reviews on social media,  and makes for engaging content to share on your website, in your fishing reports & news, and via social media.

Are you not fully booked this season? Need help getting those customer reviews out into the world? By continuing to provide great customer service, asking your customers to review you, and monitoring those reviews, you can easily take advantage of the impact reviews have on today’s consumers. By teaming up with Charternet, our mission is to strategically position your business over the internet for success! With Charternet you’ll have a dedicated online marketing team that you won’t have to educate about the marine industry. Our team has proven strategies and tactics that have been generating top results in for the marine industry for almost two decades. Our marketing experts will keep you up to speed with monthly reports and always be available to connect with the latest regarding your plan. We are dedicated to keeping you on the water!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

online marine marketing ppc

Your Website Not the Online Booking Tool You Thought it Would Be?

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing | No Comments

Is the fishing charter boat in the slip next to you getting more business even though you have a new website and are regularly posting fishing reports? With Google on a mission to deliver the best search experience ever you cannot just HAVE a website to say you have one, call it a day and go fishing. On top of having fresh great content that reaches out to your potential, current and past customer base, you need a solid online marketing strategy that builds brand awareness.

You must have a solid online marketing strategy that focuses on organic (learn more about SEO or search engine optimization here) and paid search results both. However paid search marketing or PPC (pay-per-click) is one of the fastest ways to achieve page one results. Granted you will pay for it because it is just as it says, Pay-Per-Click. So if you are tired of watching other boats pull out of the dock more often than you this summer here are 3 reasons why PPC can be the game changer:

  1. It is cost effective. One of the biggest myths about PPC campaigns circles around cost. The truth is this – you decide just how much you spend and not a penny more. That is right you only pay for clicks and if you say my daily budget is $20 your ad will simply go offline after you generated enough clicks to spend $20. Plus everything is measurable, from the impressions your ads will receive, clicks you will get, visits to your website and conversions and our marketing team studies these numbers well before we advise to spending more.
  2. It’s the fastest method to get targeted visitors. Whether you are a fishing charter, a yacht broker, or a sailing school, getting quality leads is crucial to converting a potential client into a customer. With PPC, our team with work with you to choose which keywords should prompt your ad to be shown at the top of Google search results. Think of it this way: SEO is a slow burn when driving to targeted traffic while PPC is almost instant. Of course the benefits from achieving high organic rankings are enormous but you need to be patient and have a good SEO plan to get there. If you haven’t been focused on SEO until now it won’t have in impact on bookings this summer but PPC certainly will.
  3. It works well with other online marketing channels.  PPC advertising is an important component of your digital marketing strategy and works well with all other marketing channels. For example:
    1. We can use PPC to test the effectiveness of different keywords to your specific marine industry target group so that you know which keywords to target with long term SEO.
    2. We can use PPC to get more email signups and enrich your email marketing campaigns.
    3. It’s a great way to test ads that you can then leverage on Facebook to use yet another marketing channel to drive traffic.

Interested in increasing traffic to your site? Charternet marketing programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your ads and then the convertibility of your paid traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your paid listings and PPC to generate substantially more new sales. Lets get started!

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

where are your customers

Where are your customers!

By | Internet Marketing, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Social Media, Website Design | No Comments

Have you gone into this season wracking your brain and screaming “where are all my customers?” The days of getting your next customer off the dock are over and now is the time to invest in your online marketing presence to ensure you get the business!

Pay-Per-Click, PPC, marketing puts your company front and center in the search results for relevant keywords on Google, Yahoo and Bing. Plus, with the huge increase in mobile search, a majority of sales now come from the top 3 listings on the search engine therefore being listed in the top spots is essential. For every search you’re not on top, you’re losing potential sales!

Research shows that ~50% of sales go to the first responder.

50
Potential Growth!

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.

61
New Customers from Mobile!

Businesses make on average $3 in revenue for every $1.60 spent on Adwords.

1.60 = $3.00

The top 3 paid ad spots get 41% of the clicks!

41
Top 3 = 41% of clicks

Ready to expand your customer base with effective PPC marketing? With over 2 decades of marine industry experience, at Charternet Web Solutions we deliver powerful paid search management plans to fit your budget. Our experience writing ads for fishing charters, yacht brokers and water adventure companies combined with good data and knowledge means your ads will be seen and your phone will ring!

Lear more about PPC plans that will fit your budget!

Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

cws hosting

What Happens When You Make The Wrong Hosting Choice?

By | Internet Marketing, Marine Marketing, Website Design | No Comments

When it comes to your business strategy this season, heck every season, your #1 priority is maximizing profits. Well then don’t take website hosting for granted! Did you know that choosing the wrong web host can have a negative impact on your business and income? Here are just 3 problems that can come from a poor web host when you simply just on price:

  1. Loss of money! If your site goes down, your potential customers will not be able to view your rates, availability, fishing reports or book a spot. Even worse, if you host an online store, you will lose out on potential sales and income. Amazon recently had a 40 minute outage which cost them approximately $5 million dollars. While your loss might not be as big, you don’t want to miss out on a single charter!
  2. Negative effect on your SEO Ranking – Your goal with content marketing is to rank high in search results so customers can easily find you. If your site is down repeatedly when search engines are attempting to visit, then your ranking will be adversely affected. Aside from downtime, many SEO experts believe that slow websites can also hurt your rankings.
  3. Security and Malware Attacks – There is no perfect solution for keeping your website secure. However a reputable web hosting company will back up your data and make it easy to restore in case your site is hacked. They will also assist you with technical support, maintenance and security issues.

Charternet Web Solutions Hosting vs the “Big Guys”

cws-versus-the-big-guys

At Charternet Web Solutions, we know you have options when it comes to hosting your website therefore before you settle just on price review some tips that will protect you and your online business:

  • Excellent customer support. The internet never sleeps and fast, reliable, and knowledgeable customer service is crucial. Hosting providers may claim they offer 24-7 support, but you will never know till you are faced with a tough situation. At Charternet, not only do you know exactly who you are talking to, but we have over 20 years experience in the marine industry with hundreds of satisfied customers. Don’t take our word for it. See just what they have to say. Customer Testimonials
  • Cost should not be your only consideration. As the saying goes, “you get what you pay for.” As a business, you cannot afford to experience extended downtime. Charternet provides you with a dedicated team and quality technical support to help you navigate and take steps to ease technical issues.

Truth is – You do not need a lot of choices to make the right call. What you need instead, is a trustworthy source to be part of your online team  and also knows your industry – that is us! Our hosting package offers many more features than the “big guys” plus the focused attention and dedication of a specialized firm.

Contact us today if you’re ready for a team dedicated to helping you reel in that next customer!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 tips to prepare your business for sale

5 Tips to Prepare Your Business for Sale

By | Marine Marketing, SEO Marketing, Social Media, Website Design | No Comments

Are you thinking about retiring in the not so distant future? Did you think your boat was the asset you had to sell? We are here to remind you that the online business you have built with your website is a goldmine and you likely have a buyer right there on your dock. At Charternet Web Solutions we have supported many fishing charter captains and yacht charter brokers to ensure their online business and website are more appealing to a potential buyer! When taking the time to prepare your business for a sale, you’ll likely generate more interest and a higher sales price, simply because most sellers don’t do the proper “prep work” to make the sales process easy and transparent.

So how can you best set yourself up to win when you sell your online business? Take a look at our 5 tips below:

  1. Sell your online business the way you’d sell your boat. Selling a business and selling a boat are similar in a lot of ways — and most people wouldn’t ever let people tour their vessel without making some cosmetic changes and cleaning up before offering it for sale. Will a buyer visiting your website for the first time see order or chaos? Buyers look for companies that show well. A clean, modern website with steady traffic and conversions should be #1 on your list. Having a website that properly conveys the experience you provide on the water is crucial to potential buyer.
  2. Understand the true profitability of your business. Where do you rank on Google, Yahoo, and Bing? You have likely had your domain address and website for years and that is of huge value to the youngster just getting started on the docks. Make sure the online presence you have grown over the years in your local market is prime for the next. They want to buy your traffic, your outstanding rankings and reputation. Maintaining a proper SEO and social media presence can really turn the tide on your profitability outlook to a potential buyer. Encourage current customers to give you reviews, push out fresh content to draw in potential customers, and make your presence known! How are your reviews and TripAdvisor, Facebook, and Yelp? If you are not ranking well and your customer’s reviews aren’t great – now is the time to correct it!
  3. Show strong financial performance. Planning well ahead helps you ensure that your business has a financial record that attracts buyers. A first step is to ensure that your finances are in good order. Although this should be the case at any time, planning to sell your business can push you to focus on this area. You will want to present your business as attractively as possible. Buyers usually prefer businesses that show increasing profits year on year. Good sales forecasts will help to increase prospective buyers’ confidence in your business – but you must ensure they’re realistic and can be supported with evidence. Put your online marketing plan in place now, so down the road you can confidently show potential buyer the constant increase in business.
  4. Increase your visibility. Prior to and during your selling process, you should maximize whatever opportunities are available to increase the visibility of your business. Maximizing visibility goes back to your most valuable assets: website traffic, customer reviews, frequent and fresh online content, your online marketing strategy and a clean, easy to navigate/mobile friendly website. Show potential buyers you and your business are an authority in your market.
  5. Keep your eye on the ball. Don’t let your business performance decline because you’re too focused on retirement or the sale of your business. This will only give buyers additional negotiating power to lower their offers!

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic to make your business more appealing to a potential buyer!

 

SEO Plan Ready for Next Season

Get Your Marketing Plan Ready!

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Deciding to hire an SEO firm is a big decision that can drastically improve your site, save time, and increase the likelihood of converting a new customer! And when it comes to search engine optimization for marine based business, Charternet Web Solutions has two decades of experience behind us. Our online marketing team provides useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise specific for marine based business

Before beginning your search for an SEO, Google has suggested the following questions as a jumping off point when talking with your potential online marketing team. We also wanted to you to see what Charternet Web Solutions is all about!

  • Can you show me examples of your previous work and share some success stories? Sure can! Check out our blog for lots of success stories and our industry specific solutions for fishing charters, yacht brokers, excursion companies, and e-commerce for more details on what we have done! Plus, see our latest customer feature!
  • Do you follow the Google Webmaster Guidelines? Yes, we do – to the T! If you would like to know more, let us know!
  • Do you offer any online marketing services or advice to complement your organic search business? We sure do! You can find more details by clicking HERE.
  • What’s your experience in my industry? At Charternet Web Solutions, we have over two decades of experience in online marketing for marine businesses. That means you know exactly what key words you need, how competitive your market is, strategies to increase your rankings and much, much more!
  • What’s your experience in my country/city? As we said above, we have decades worth of experience in the marine industry – and that specialty goes nationwide. From Alaska to the West Coast, the East Coast to the BVI’s, the USVI’s to Florida and Texas – we know it all!
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them? You are available via phone or email. Any changes to your site will be thoroughly discussed, reasons why explained, and a course of action presented. We are part of YOUR team!

And as a bonus, you can see exactly who we are (and what we look like) in this video!

Some companies claim to “guarantee” high ranking for your site in Google’s search results. Charternet programs focus not only on increasing your rankings and visibility, but also on increasing the appeal of your listings and then the convertibility of your organic traffic. By focusing on the entire conversion funnel, you’re able to take full advantage of your organic listings and SEO to generate substantially more new sales.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Video | Charternet’s SEO Checklist

By | Marine Marketing, SEO Marketing | No Comments

It’s no secret that proper SEO ensures that people searching for your business’s name or industry are able to find your website. In our latest video, we review 5 key areas of focus in our online marketing plans for new clients. These elements have a huge impact on your sites rankings! Some only take a few minutes, while others will require some development assistance — but each provides a distinct benefit to your site. Check it out!

 

Let us know if you are interested in developing your online marketing strategy and making a splash in 2016!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Fresh catch fresh content

Today’s Catch | Fresh Content

By | Marine Marketing, SEO Marketing | No Comments

There is no getting around it – customers and search engines love fresh content. Not only is there a draw for potential customers to see what you have been doing (any big catches lately? picturesque views?), Google, Yahoo, and Bing frequently index sites based on their content. If your content is outdated, then your rankings will likely take a hit. Stale content shows search engines that your site is obsolete, not engaged, and lacking traffic.

Fresh content also means possible increases in natural keywords – making your website more search engine friendly! Keywords are high on the algorithm chart for search engine indexing and ranking.  Frequently added content, such as blogs, news, or fishing reports, allows you to optimize the posts with pertinent keywords that can attract visitors to your site. Google in particular is looking for natural, free flowing content that pulls your customers (and their users in) and shows you are an “authority” in your field. Google wants to give their users the best experience possible, and the more you show you know about your field, the more they will recognize you!

Want an easy place for you to pull fresh content from on an almost daily basis? Don’t overlook one of the most compelling sources of all: your happy customers!

We know you are good at what you do, so customer testimonials are some of the most compelling content you can publish to your website. In a world where SEO has experienced a sea change, where traditional keyword strategies have been replaced by conversational search and website success is measured more by conversions than visitors, testimonials are the perfect vehicle for providing content that tells relevant, compelling stories to attract customers and promote conversions. People love to see what they can potentially be doing – especially if they book with you.

Staying up to date and adapting to what Google and the other major search engines want is critical to online marketing success. Even the best and most creative websites will get stale and fall in the rankings if they are not regularly updated. Testimonials can resonate with potential customers and show them what they are missing – reeling in that next customer!

We also practice what we preach! Take a look at some of the customers we have featured!

Finalize your online marketing strategy for 2016, create content that reflects your story and your customer’s story. Then optimize it for maximum visibility.

Contact us for more information on search engine optimization and developing your online marketing strategy!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 Reasons Your Website Deserves to Be Penalized By Google

By | Internet Marketing, Marine Marketing, SEO Marketing | No Comments

Google is on a massive mission to give it’s users the best, most accurate search results they can provide. They are constantly updating their search algorithm to seek out  broken links, missing meta tags, website speed, mobile view etc. etc.   Unfortunately, this means a lot more thought has to go into the site you are building and maintaining if you want to keep your rankings where they are – or better – in Google (and Yahoo & Bing for that matter).  To put this into perspective, the first ranking position in the search results receives 42.25% of all click-through traffic, the second position receives 11.94%, and third position on the first page obtains 8.47%. And it just goes down from there with results on any page past 1 getting less than 1% of clicks. 

So why are you being penalized? Here are the top 5 reasons why you are being penalized – and deservedly so:

  1. Broken Links & 404 errors. Google wants to know that you maintaining and updating your content and finding any errors that may be buried. If you’re delivering broken links or 404 errors within you site, it’s a sure fire signal that your users aren’t getting the information they ask for. This goes for external links as well – links embedded on your site. Take the time to sift through less and trash the ones that don’t resolve anymore.
  2. Missing meta description tags. Meta description tags are crucial for quality SEO. This is element that describes your page to search engines and without it, your site will not pull into relevant search results.
  3. Images with missing alt tags. This is one that people often miss. Search engines “read” images by their alt tags (a text alternative for an image on your site). Image alt tags are a great way to improve your site’s placement in search engine result pages because it allows the images on your pages to rank in image search results.
  4. Mobile-Friendliness or poorly designed mobile websitesWe at Charternet have addressed this topic time and time again, and we cannot stress it enough. And it’s official – more Google searches take place on mobile devices than on computers in 10 countries including the US and Google is invested in providing users a great mobile experience. It is no wonder that Google is penalizing site that aren’t mobile friendly.
  5. Slow Page Loading. At Google, they are on the record stating they are obsessed with speed. As part of that effort, today they are including a new signal in their search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. Google uses a variety of sources to determine the speed of a site relative to other sites. Unfortunately, they don’t specify an “ideal speed” (as it’s ever changing), but just assume faster is better.

At Charternet Web Solutions, we will show you the number of broken links, images with no ALT text, pages with no meta description tags, not having an unique meta description, having too long title, and much more.

Contact us today for a free, no obligation audit of your site. Together we can pull up your Google rankings and start reeling in more site traffic!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Spotlight | Fishing Charter Website Solutions

By | Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments

 

Here are Charternet Web Solutions, we are introducing our new solution spotlight series!

The first in our this series is our website solutions specifically for Fishing Charters. Check out how we customize website content, online marketing programs and use the most current technologies available to increase bookings for our fishing charter captains!

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up

Charternet – Thank you! You may not get on the water with me and my crew everyday but you are 100% part of my company’s team. Thank you so much for taking care of all my online website and marketing needs. When I need help or have what maybe a silly question you are always there! Thanks for making TacoHookedUp the success that is today.

Capt. Taco, Taco Hooked Up