Category

Customer Spotlight

New Mobile and User Friendly Website + Booking Calendar Integration for Charleston Charter Fishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are starting off March with an amazing website transformation with Charleston Charter Fishing! The team at Charternet Web Solutions had the honor of continuing our longtime partnership with Charleston Charter Fishing by updating his aging website into a user-friendly, responsive website that not only made is customer base happy, but also made Capt. Geoff, owner and operator of Charleston Charter Fishing, happy too! Take a look at what he had to say about his entire website redesign process:

Give us a little back story. What led you to redesign in the first place?

“My existing website was made in 2009 by Charternet. Over the years, it had become somewhat archaic and, in an attempt to achieve the functionality I wanted, we had bolted on some pieces over the years. As I saw how technology was advancing and knowing I do not do any print advertising, it was important to me that the website be crisp and overtime it had begun to look dated.”

 

 

In your opinion, what were the specific issues you wanted fixed with the redesign?

“Two big problems. First, I could never make any changes by myself and would always have to call web guy. As a result, absent content made the blog and site seem stale. Simply changing my prices was a big deal. I also had zero ability to monitor titles, meta data and tags. This made my organic SEO growth limited at best.
Second, both my constant contact and google analytics were consistently proving what everyone was saying: that mobile/tablet users were outnumbering desktop users. Mobile became the largest slice of the pie for me in 2015. And once Google made it clear that sites that were mobile friendly would be ranked higher, I had to make a change.”

How did the redesign process go?

“Throughout this whole process, I was actively able to work with the Charternet team to develop a site that had a much cleaner presentation. It is now on the WordPress platform so I can edit literally everything myself and focus more on building up my organic SEO rather than PPC.”

 

 

Was the redesign process worth it?

“I have been with Charternet since 2009. One of the most appealing things to me about continuing to work with them is that someone is always there – year in and year out – to pick up the phone. I could have saved money by going with a one-man shop or someone’s sister who moonlights as a designer but I would have lost much more in piece of mind!”

One of our favorite parts of Charleston Charter Fishing’s new website is the brand new, fully customizable booking calendar! This particular booking calendar allows for Charleston Charter Fishing to offer a fully responsive booking option on his site, shows full availability to potential clients, and the collection customer payment information while not actually charging them until the day of their charter (collection deposit is available also) all on a highly secure site! Below we briefly show the customer experience and administrative flexibility:

Front End:

 

Administrative side:

A huge thank you to Charleston Charter Fishing for taking the time to share their experiences with the Charternet team but let’s close it out with our favorite quote. “I wasn’t sure Charternet was right for me until…..I saw the bloopers at the end of the “Meet the team” video. I knew for sure then I would be in good hands.” – Capt. Geoff!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate!

In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well – and the results have been nothing short of amazing. With the improvements made to the website, and specifically the specials page with integrated brochure, we are now sending more ads within Adwords to the specials page. In addition, we have updated the ad copy for our ads to highlight some of the features of the specials page and standout deals.

With more quality content on the specials page, the ‘quality scores” that determine the relevancy of ads, keywords, and landing page to our audience have improved. We now have numerous keywords with 10/10 quality scores which is the best possible rating you can get for a keyword! Higher quality scores means that we are more likely to outrank competitors. This means that we are able to rank higher on the Google SERPs for less money.

Check out the outstanding Google Adwords performance below. Plus all has been achieved with zero change to the budget:

  • 5% increase in conversions
  • 13% increase in clicks
  • 13% decrease in the cost per click
  • 28% increase in impressions

In Facebook, we have created visual advertisements for specific yacht specials on the specials page. We are now able to send ads directly to the yacht page on the Mainsail website that has the integrated brochure. Previously, we had Facebook ads going to the brochure website which was separate from Mainsail. Having the two integrated allows people to stay on the site longer, and explore all of the yacht details in one place. Plus, our Facebook ads have tons of audience engagement with people liking, sharing, and commenting on the ads on a daily basis.

Facebook conversions improve as well:

  • 5% increase in direct leads
  • 14% increase in clicks
  • 16% decrease in the cost per click
  • 24% increase in impressions

Overall, there was a 90% increase on people taking action on our Facebook ads which includes (likes, comments, shares, and clicks). Again, all while our total Facebook budget remained the same.  The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART ONE | On-Going Website Maintenance Ensures Cutting Edge User Experience

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

Websites are not printed marketing materials. You cannot just launch them and walk away. Your website, regardless of when it was designed, needs to be incrementally improved over time. What is needed is a maintenance schedule to ensure the best user-experience you can!

Long time client, Mainsail Yacht Charters, is a great example of exactly how on-going maintenance cannot only give customer’s a better experience, but can increase business rapidly! Over the last few years, we have continued to work with Kevin to ensure his website has the most modern technology guaranteeing a better user experience. More specifically, over this past month, we have implemented a brand new integration with his booking agent – Central Yacht Agent. The integration we built not only ensures that yacht searches and yacht brochures are fully accessible from the site, but more importantly that they are all contained within the site with the same look and feel as the existing site! This is crucial to a successful online SEO marketing strategy. Linking people off your site does nothing to grow your SEO results – which is exactly why Mainsail had us undertake this custom integration.

The CYA integration features a custom built layout for brochure XML feeds and yacht search results. You can see it in action below:

In short, this is a win for both the customer and a win for Mainsail Yacht Charters. The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

A Website Update Boosting it “Light Years” into the Future Featuring Marine Diesel!

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

And we are back with another customer feature for you! We had the privilege to work with Marine Diesel on updating their website last year. Our team has so enjoyed working with everyone at Marine Diesel, but when we asked them if we could feature their redesign in one of our customer spotlights, their response was amazing – let’s just say they had a “dark side” experience prior to having us “Jedis” join their team! In their own words, here is what Marine Diesel had to say about their redesign experience with Charternet Web Solutions:

Once upon a time, in a galaxy far, far away, we had a customer that wanted to exchange services. He ran a website hosting company and offered to get us on the internet with a ‘great website and launch our exposure into the stratospheric’! And with that, a deal was struck: we would work on his boat and he would create a website for our business.

The website that we received from him was not at all what we had expected. It was too dark, had no information, and graphically it was a disaster. To top it all off the contact page didn’t work and there was placeholder content everywhere – for a year! Getting in touch with him to fix these issue was next to impossible and if he did make some changes, he usually broke something else.

The worst part was that we felt embarrassed to send any customers to our website. As a result, we just kept it on the back burner – basically pretending that it didn’t exist. Occasionally, my boss asked me to change the graphics around and try to link some pages together, however I am not a web designer so it was still amateur status at best.

 

Prior to our redesign, the majority of our business comes from word of mouth. It is a small industry on a big coast and in the beginning, business would be local with a few exceptions of people out of state looking for hard to find parts. A lot of where we would spread our name was on boating forums and through Ebay sales. Many of our customers are world travelers and our name would get around that way. Our base of manufactures has also helped to get our name out there.

That all changed once we sat down and had a professional company look at our website. Charternet Web Solutions worked with us on getting a more user-friendly, refined, and informative website. How they explained everything and how they laid it all out for us, we knew right away this was going to be a worthwhile investment. Being able to work with a company that truly knew our industry and had the ability to give us what we needed played a large part in us deciding to go with Charternet Web Solutions!

 

 

Since our website redesign, we have been able to step our marketing and advertising up a notch without being embarrassed on where we are sending our potential clients or worry about marking the wrong first impression!  Also, our new website gives us more exposure over the internet by allowing people to search for specific services or parts and have our website come up. It doesn’t look like a thrown together, placeholder site anymore.  This gives our current customers a reliable avenue to contact us – where ever they are in the world! Plus, we have the added bonus of the manufactures that we are dealers for have a great site to add their name to. And we know they are happy to put their logo on our website and get the exposure they deserve!

Over all, our website redesign experience was painless and effortless. The team at Charternet Web Solutions is very professional, informative, and have a level of expertise that will give you the piece of mind that your website will be on the cutting edge of web design and innovation. Their knowledge about our industry, courtesy, attentiveness, and continued quick response have made us at Marine Diesel Services happy to be a part of the Charternet Web Solutions family.

We cannot thank Marine Diesel Services enough for taking the time to write out their opinion of their experience with the Charternet team!

Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

5 Dated Sites Consolidated to 1 Modern, User-friendly Website for Bareboat Sailing Charters

By | Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

Here we are with our second customer feature this month – Bareboat Sailing Charters! Over the last 2 months, Charternet Web Solutions had the honor continuing our longtime partnership with Bareboat Sailing Charters with a website redesign to consolidate 5 websites (with identical content) down to a manageable, modern, user-friendly website that would convey what Bareboat Sailing Charters is all about.   We recently sat down with Brian, owner of Bareboat Sailing Charters, to review his feedback and see what kind of impact to the business the redesign process has had!

Bareboat Sailing Charters specializes in chartering new and near-new Beneteau and Jeanneau sailboats ranging from 42 – 54 feet. They start your charter adventure in Newport, RI in the most famous harbor in America – Newport, Rhode Island. Also, they are the largest bareboat yacht charter company in New England!

Give us a little back story. What led you to want a redesign in the first place?

I have been a longtime client of Charternet Web Solutions. They managed several variations of the same site for me on 5 different domains for a long time. With so many sites and places to edit, it took quite a few man hours to make sure everything was running the same on all sites – including a separate mobile site. I began to realize this last year that not only was it getting costly to make edits, but since my site was a bit dated, I was losing potential customers based on user experience as well. I decided I wanted to consolidate everything into one place with a modern, easy to navigate forum.”

In your opinion, what were the specific issues you wanted fixed with your redesign?

“My main issue was that I had a lot of content spread across a lot of domains (5 in total). The content on my site was hard to navigate and not conveying the message I wanted to give to my customers. I wanted to give my customers something that was clean, make it easy to find the information they needed, responsive so they could view it on the go, and just more user friendly.

How did the redesign process go?

“The design process with the whole Charternet design team was amazing. Everyone I worked with from the initial design meeting to the launch and fine-tuning of the site at the end was amazing. The designer conveyed the look and feel I was going for while still being able to incorporate some important form customizations I had on my old site. It seemed from the very beginning we were all on the same page and the end result shows it.

 

 

Was the redesign process worth it?

The whole redesign process was a little daunting when I decided this was the route I needed to go. But I want to give many thanks for the great service the whole Charternet team has provided during the design process and after launch. And we really love the site too! It looks so good! We have been getting lots on compliments on it since launch and look forward to the ease of maintenance going forward! To sum it up – I’m very happy! With everything said and done, I am very pleased with how this whole design process went and even more happy continuing working with the whole Charternet team!

A huge thank you to Brian at Bareboat Sailing Charters for taking the time to sit down with us and giving us your honest opinion of your experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Mobile Friendly Redesign & Marketing Management Boost Traffic at Endless Summer!

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

We are excited to highlight our next customer feature – Endless Summer Charters! Charternet Web Solutions had the honor of partnering with Endless Summer a few months ago to tackle 2 of their biggest hurdles: redesigning their dated website with a modern, customer-luring, responsive design and tackling their organic rankings with SEO management. We recently sat down with Angela to review her feedback and see what kind of impact to the business the redesign process and marketing management has had!

Endless Summer Charters will show you some of the best back bay and near shore fishing in SW Florida. Whether you are an avid fisherman or a family with kids, everyone at Endless Summer has the experience for both.  Plus, they offer amazing eco-tours and sight-seeing tours! The whole crew at Endless Summer loves sharing their passion for fishing and the islands of SW Florida.

Give us a little back story. What led you to want a redesign in the first place?

We started our website about nine years ago.  The internet was pretty straight forward back then and starting, maintaining and optimizing the website for search engines was easy.  The website produced for us but, we realized in the last year, it was at a point where keeping us at the top of search engines was beyond our comprehension.

 


In your opinion, what were the specific issues you wanted fixed with your redesign?

We noticed we started falling in the rankings. We suspected it was because we weren’t mobile friendly and really needed an updated look.

Now that your new website is launched, what has your experience been?

Charternet developed a website that flows easily while following my wishes perfectly. We’ve gotten great complements on the flow and ease of our website along with our booking and payment integration. We tried the DIY website but came to a point where we needed to focus on running charters and communicating with customers rather than attempt to stay up to speed with the constantly changing online marketing world – it was just beyond our capabilities. Our new website is fast and easy to make changes ourselves. Plus the Charternet team was so easy to work with and personable too.  We made the right decision!

From an analytics standpoint, we have seen an amazing change in traffic based on the redesign and active marketing management. We have increased an average of 20 spots in Google, Yahoo and Bing rankings since the re-launch in September and 30% of the key word rankings are brand new!

 

 

Seeing the growth in Endless Summer is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:

Thanks Captain Bill Hammond and Matt for being our entire family's go to for amazing fishing for 7 years now! It's safe to say the whole extended family, generation after generation loves you guys and every year we look forward to the adventures you bring us! Thanks for the memories!!! This is only a glimpse!!

Amanda S.

My husband, daughter and I had a great day fishing with Captain Bill. We caught many different fish... including a baby grouper and a stingray. Captain Bill moved us around during the day to help us find fish and was extremely knowledgeable about the entire area. We didn't take home any keepers but we all had a wonderful day together on the water. Can't ask for much more!.

Shana R.

The weather And tides were a challenge. With that said, the trip was one of the best charters I've booked! Bill Was a great guide and managed to , despite the poor conditions, get my dad his first snook. We all had a great time and WILL book out next charter with Endless Summer.

R.M. Tyre

A huge thank you to Angela and the whole crew at Endless Summer for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Budget Friendly Redesign for Latitude Sailing

By | Customer Spotlight, Launched Sites, Website Design | No Comments

We bet we know what you are thinking when you hear “your website needs a redesign”. It’s not far from “cha-ching”! But we can confidently say that that is far from the truth! We had the privilege to work with Latitude Sailing this last spring and now they have a brand new, mobile friendly, wallet friendly website that truly conveys what their sailing charters have to offer. Built on our Skipper platform, Latitude Sailing is now human and search engine optimized!

 

The Skipper platform allows Captain Chuck the ability to make his own changes utilizing a user friendly content management system. Also included in the Skipper platform is the option to give the Charternet Support Team a call to make any website updates (up to 1 hour free per month for the first year). This added benefit ensures the ability to keep fresh content on the website at all times including updates to sunset cruises, bareboating rate changes, and sailing instruction and training!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

 

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

 

FISHERMENS VILLAGE

Feel like part of the family

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

Updated quote from Kathy at FishVille on 2/3/2017 – 

“The representatives at Charternet have been fabulous to work with!   Inquiries and requests receive immediate response, pricing is very fair and their goal certainly seems to be 100% customer satisfaction!  I highly recommend this very knowledgeable team to any business wishing to improve their web presence!  No drama, just terrific, competent professionals!”

We are thrilled to highlight our next customer feature – Fishermen’s Village! Now, this feature is a little bit different than our past highlights for 2 reasons:

  1. We DID NOT design their site
  2. We DO NOT do online marketing for them

You read that right – Fishermen’s Village brought on Charternet Web Solutions after they had already redesigned their site and found a marketing team. So, I bet you are wondering why they sought us out in the first place? The answer to that is simple: quality, professionalism and consistency.

Kathy, give us a little back story. What led you to move your website hosting and maintenance to Charternet?

We were looking for quality, professionalism and consistency for the management of our website/host company.  We had previously worked with Charternet with great results on our first website.  It was time to partner with them again!

In your opinion, what were the specific issues you had with your previous host provider?

“Main issues were lack of timely response and the need to be able to partner with the host company to make sure I was kept in the loop as marketing director for the property.”

Since switching to Charternet Web Solutions, what has changed? What can you do now you couldn’t do before?

“I now feel confident that issues will be addressed and resolved in an extremely timely fashion AND that I will be educated on what caused the problem/issue.  They have taught me how to make changes to our website which can be done in house, allowing me to be more confident and effectively promote our property. Everyone I have had the pleasure of working with at Charternet has gone above and beyond the call of duty in servicing our account.  I feel like I am part of their family, that they care about our success and want to continue to supply us with reliable and thorough customer service.  I give them an A++++!!  Oh, and did I mention how patient they are!!!”

A huge thank you to Kathy at Fishermen’s Village for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Looking for a trustworthy source to be part of your online team that is already educated about your industry – that is us! Our hosting package offers many more features than the “big guys” plus the focused attention and dedication of a specialized firm.

Contact us today if you’re ready for a team dedicated to helping you reel in that next customer!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Customer-Feature-capt nautica

Site Redesign & Marketing Management Increases Traffic & Customer Satisfaction

By | Customer Spotlight, Industry News, SEO Marketing, Website Design | No Comments

We are excited to highlight our next customer feature – Captain Nautica! Last year, Charternet Web Solutions had the honor of redesigning their VI Watersports website and tackling their organic rankings with SEO management. We recently sat down with Steve to review his feedback and guage the impact to the business regarding the redesign process and marketing management.

Captain Nautica provides the most fun and exhilarating excursions in the Virgin Islands. From their snorkel tours with the sea turtles at Buck Island, Green Cay and St. John, the fun and fast Mini-Boat Adventure that cruises out to Christmas Cove, and the Wet and Wild Screamin Eagle Jet Boat, they are the biggest blast in the VI! They are known for their Wild Screamin Eagle Jet Boat: an unforgettable thrill-ride of a lifetime. It’s an awesome 650 HP turbo-charged jet boat that takes you on an incredible high speed harbor and coastline tour packed with fun and excitement!

Give us a little back story. What led you to want a redesign in the first place?

We have had a website for quite some time. The old site turned out to be a somewhat informational and a place where customers could see a couple cool pictures, but not really anything of substance. They couldn’t book tours nor the key information needed regarding our excursions.”

Captain Nautica Before Redesign

In your opinion, what were the specific issues you wanted fixed with your redesign?

“We felt like we were losing a lot of potential business because the website didn’t point them in the right direction. Nor was the website being promoted very well for customers to find us on Google and other search engines.”

Now that your new website is launched, what has your experience been?

“Because of the website redesign and the SEO work that is being done, we have seen our web traffic increase a hundred fold. We have seen more and more website business and have heard from a lot of customers that they have found us by searching Google. Plus after doing some research on our site that was the key in deciding they want to do business with us. The overall affect has been tremendous. Definitely glad that we have the website up and going and changing. The SEO work has proved to be a great asset. We are so glad that we moved in this direction.

From an analytics standpoint, we have seen a incredible change in traffic to the Captain Nautica site as well. They have increased an average of 35 spots in their Google, Yahoo and Bing rankings over the last year with a 95% of the key word rankings being new!

Captain Nautica After Redesign

Seeing the growth in Captain Nautica is amazing. They are growing a much broader audience since implementing SEO and delivering the adventure of a lifetime to their new customers! Take a look at a few of their reviews:

This is the company to go with if you are going on your first snorkeling trip - they treat you right and you have a blast! and the price was right too!

Amy G.

This is a must for anyone visiting St.Thomas!!! Our Captain Molly was a blast,and the day was nothing short of Spectacular! From snorkeling the Norman Island Caves,to lunch on the famous Willie T,to Jost Van Dyke,this was a day to remember.

Dan F.

We had an absolutely amazing time! The captain was fabulous and kept us quite entertained! Our entire family enjoyed every moment of this adventure. We laughed, we screamed, we got drenched! We will definitely do this boat ride again next time we are in St. Thomas. I have already told many people that this is a MUST next time they are in St. Thomas!!! Thanks for helping us make memories!!!

Simone

A huge thank you to Steve at Captain Nautica for taking the time to sit down with us and giving us your honest opinion of their experience with the Charternet team!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Customer Feature | FishAye Trading Company

By | Customer Spotlight, Industry News | No Comments

In 2015, we at Charternet Web Solutions had the wonderful experience of working with John Doherty of FishAye Trading Company. We recently sat down with John to review his thoughts on the redesign process and how it has changed & grown his business since it was launched last year.

FishAye Trading Company specializes in creating dynamic art pieces using a technique called fish rubbing. The fish rubbing process, also known as Gyotaku, began two thousand years ago in the Orient. It was originally done to document species and sizes of fish. It then transformed into an art form. The Gyotaku technique allows for a truly accurate image of all the details in each fish. John says he uses this method “to make the image look as natural as can be. First I mix up paint or ink and then apply it directly on the fish. Next, I simply cover the fish with fine paper or fabric and gently rub.”

Give us a little back story. What led you to want a redesign in the first place?

My website started as a basic start up site.  As my business evolved [and grew] the site was added to and patched together. The merchant section was difficult and was limiting sales. [Once I decided it was time to do something], I met over the phone several times with Tiffany , Michael and Nicole from the Charternet team. [They] listened to my budget and ideas.”

fishaye-before

In your opinion, what were the specific issues you wanted fixed with your redesign?

“The main issues with my site were visibility and uniformity. Pictures were all different sizes and the merchant account was limited.”

Now that your new website is launched, what has your experience been?

“I have a solid SEO plan and am reaching a much broader audience. We have the ability to easily make changes and add promotions almost instantly. The new website reflects my art and style in a digital format. There are so many companies that design, build and host  websites. I found that Charternet is reasonable in cost, attentive to ideas, willing to do new things and completely capable of handling all my growing needs.”

From an analytics standpoint, we have seen a drastic change in traffic to John’s site as well. He has increased an average of 30 spots in his Google rankings over the last 6 months with a majority of the key word rankings being new!

fishaye-after

We have loved seeing John’s business flourish with his new website in place and seeing the great response to how is art his showcased. Just take a look at some of his latest product reviews:

Just bought this at the Wellfleet Oyster Fest! Just what I have been looking for! Love the heavy frame and beautiful print.

Patricia

Received one of your note cards as a “thank-you-for-a-thank-you” note. Liked it so much that I’m ordering a box of 10.

John G.

Gave these to a couple who love to fish for their bridal shower. They loved them!

Brenda

A big thank you to John at FishAye Trading Company for taking the time to sit down with us and giving us your honest opinion on how your experience was with the Charternet team!

Interested in turning your business around or having your site capture what your business is all about? We at Charternet Web Solutions deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop. Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Is your website capturing the spirit of your business?

By | Customer Spotlight, Marine Marketing, SEO Marketing, Website Design | No Comments

Does your site capture the spirit for your business? Are you sending the right vibe and attracting the right customers? A website redesign can dramatically change your business for the better. Just ask Jeanne from See & Ski Powerboat Rentals

“Many thanks to the Charternet team for capturing our vision in the design of our new website. The team really ‘caught’ See & Ski’s VIBE. The process of creating the site was exiting, professional and fun. Their guidance in keeping us current and on the cutting edge of internet marketing and interactive web design is invaluable. We love our new site and have been receiving exciting feedback and results since its launch!!!”

The process started with Jeanne realizing she needed to meet Google’s latest standards with a mobile friendly, responsive site but she also saw this as an opportunity to ensure her website conveyed the fun, exciting vibe her customers experience on the water with See & Ski!

On the fence about updating your site? Here are 3 more reasons to make sure your website conveys the right message & should be updated:

  1. Search engines love updated sites. Once your website overhaul is complete, search engines reward those redesigned sites with higher rankings. This coupled with excellent SEO services can increase your business dramatically.
  2. A properly targeted, updated site will give you customers a reason to come back. If they like what they see they are more likely to return! Updating your site with a modern design and current messaging will increase traffic and your opportunity to convert site visitors into customers.
  3. Track your website’s performance & fix what is not working. High bounce rates, abandoned shopping carts? Learn what is working and what isn’t on your site. Use the redesign to correct errors and add that “something special” that is missing to draw in a whole new type of customer.

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Whats Biting in Destin Florida?

By | Customer Spotlight, Internet Marketing, Marine Marketing, SEO Marketing, Website Design | No Comments

The Charternet team had the privilege to work with Captain Ed Shields on his recent website redesign. He gave the team a tremendous amount of creative liberty to modernize the site and one of our favorite pages is What Biting! Here customers get a peek into just what they can anticipate catching aboard the Silver Lining Deep Sea Fishing Charter Boat. Plus, we recently launched a Search Engine Optimization marketing plan for the site therefore more to learn in the month’s ahead regarding their site success! Deep Sea Fishing aboard the Charter Boat “Silver Lining” out of beautiful Destin, Florida