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Custom Content

CUSTOMER SPOTLIGHT: The Devil is in the Details with Tuna Hunter!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are back with another amazing customer spotlight! And let me tell you – this was an amazing project from beginning to end! Charternet and Tuna Hunter have had a working relationship for the better part of 2 decades. Over the last few years, we all came to conclusion it was time to redesign and consolidate their dated website and mobile website as it was directly effecting their search engine rankings. Read what Tuna Hunter thought of the whole process:

Give us a little back story.

“I built our original website back in 1993, pure HTML & SEO did not even exist! That was great for a few years. We decided to upgrade again in 2000-ish to a “table-based site. That is when our relationship with Charternet began – they would upgrade and handle the SEO. Keeping up with SEO on my own, after my full-time-plus job, became too much for me to do as a side-job. Charternet obviously knew what they were talking about and as a result we have been happy with Charternet for years!”

In your opinion, what were the specific issues you wanted fixed with the redesign?

“As web design advanced, fishing regulations changed, and social media took off, our great “new” site was dated – and I knew it.  It just did not look good on a phone. Another problem was that our website was totally separate from our social media accounts, even though we had the requisite links and buttons. Keeping up with site changes and social media was a chore.  In a year or so, the combination of more charter boat sites out there, our site not being responsive, and all the work to maintain both site and social media was taking a toll on us and on our rankings. It became abundantly clear – we had to change to a responsive, integrated site, and sooner rather than later.

About the same time, we found we were getting dinged by Google for not having modern responsive pages – right at the beginning of our season. Ouch!  Charternet was very sensitive to this and worked hard to get things done quickly.  Because they know the business, they were able to incorporate features and effects that make sense for a fishing charter business.

We were able to get the new site finalized and turned on in a matter of weeks. The CWS Marketing team was onboard for SEO the whole time and we gave them the challenge of increasing rankings for keywords where we had slipped, as we launched. A big fear of launching the new site was a slip in rankings.”

How did the redesign process go?

The new site launched on a Monday. That week, we got 2 reservations via the new Reservations page – a new page where clients can securely enter their credit card info while requesting a date. No call, just direct reservations. The following week, 3 more. Now we direct persons to the Reservations page, to secure their reservation when they are ready. Plus, we have all the contact info in a database. Much simpler than doing everything by phone, and much more effective at closing a charter than we had anticipated.

There was no drop in rankings. In fact, we improved on those keywords we had dropped from, thanks to focused work from CWS Marketing team.

Our social media posts now appear on our page, as we post them. All I need do is blog posts which I can do on my phone or iPad or laptop!

Bottom line:

  • We have ONE clean modern responsive site.
  • All our social media are linked in.
  • Ease of adding Fishing Reports
  • Ease of updating the site when needed. 

Most important:

  • We have a site that says TUNA HUNTER!
  • Our rankings in a short time are the same or better, and climbing.
  • Ease of reservations means ease of closing a charter – and that’s what we want!”

 

Was the redesign process worth it?

“The CWS Design Team will tell you, this was NOT an easy job for them – the Captain was very picky and very leery of any changes. I actually went through everything in the first round page by page, line by line with adjustments and comments. This took time – if I wanted a certain result, I had to give Charternet every photo, text, comment, question, like or dislike, to get to a site that I really love. It was my responsibility to put in the time to give them detailed feedback.

We could not have done this without Charternet – I do not have the time, the WordPress design skills, or the SEO skills. There are some nice touches – features, transitions, hover states – that the Design Team dropped in that make a subtle, professional positive difference.  I would never have thought of these. 

While I could say I wish we got here sooner … the path we took got us to this site, and I am happy with the end result.  More important, the Captain is happy!”


We cannot thank Tuna Hunter enough for teaming up with us again and taking the time to give us all the details of their design process!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

Customer Feature: A Complete 180 for All-Inclusive Sportfishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are back with amother amazing customer feature! When we first started on the design process for All-inclusive Sportfishing // Marlin My Darlin, they were facing several big issues we needed to tackle: being blacklisting on search engines, the inability to update content on their site and post fishing reports, and quickly falling behind in the fierce market that is fising in Fort Lauderdale. And boy – what an anazing transformation! Here is what Rick, owner and operator of All-inclusive Sportfishing // Marlin My Darlin, had to say about his process:

“I decided to go with Charternet after careful analysis of related sites and conversations with many others in the ‘website business’. There is true talent and experience here with the entire team involved in active participation during my project. In parting ways with my previous host, I really had only a single but important issue – and that was accessibility.  Lack of accessibility with my previous host is what led to the demise of our relationship and had me looking elsewhere.

So here we are at Charternet – and I couldn’t be happier. The communication is outstanding and they are Prompt. That “P”  being a capital letter is not an error. They are simply on top of everything: offering the professional advice and insight that has resulted in a beautiful site.  The painful search for a new company to handle such an important decision was made a bit easier by a simple fact: they (Charternet) had two sites that ranked ahead of mine.  Now with Charternet on my team, we have a new and intelligent flowing site. And communication. I call with a content question, they answer the phone.  An e-mail gets a quick response and always fast response from the marketing team. They find the time for me. That’s a biggie.

Needless to say, I am very comfortable with the team at Charternet and look forward to enjoying the additional insight they bring to the table.” – Rick Brady, All Inclusive Sportfishing // Marlin My Darlin

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

New Mobile and User Friendly Website + Booking Calendar Integration for Charleston Charter Fishing!

By | Custom Content, Customer Spotlight, Industry News, Launched Sites, Website Design | No Comments

We are starting off March with an amazing website transformation with Charleston Charter Fishing! The team at Charternet Web Solutions had the honor of continuing our longtime partnership with Charleston Charter Fishing by updating his aging website into a user-friendly, responsive website that not only made is customer base happy, but also made Capt. Geoff, owner and operator of Charleston Charter Fishing, happy too! Take a look at what he had to say about his entire website redesign process:

Give us a little back story. What led you to redesign in the first place?

“My existing website was made in 2009 by Charternet. Over the years, it had become somewhat archaic and, in an attempt to achieve the functionality I wanted, we had bolted on some pieces over the years. As I saw how technology was advancing and knowing I do not do any print advertising, it was important to me that the website be crisp and overtime it had begun to look dated.”

 

 

In your opinion, what were the specific issues you wanted fixed with the redesign?

“Two big problems. First, I could never make any changes by myself and would always have to call web guy. As a result, absent content made the blog and site seem stale. Simply changing my prices was a big deal. I also had zero ability to monitor titles, meta data and tags. This made my organic SEO growth limited at best.
Second, both my constant contact and google analytics were consistently proving what everyone was saying: that mobile/tablet users were outnumbering desktop users. Mobile became the largest slice of the pie for me in 2015. And once Google made it clear that sites that were mobile friendly would be ranked higher, I had to make a change.”

How did the redesign process go?

“Throughout this whole process, I was actively able to work with the Charternet team to develop a site that had a much cleaner presentation. It is now on the WordPress platform so I can edit literally everything myself and focus more on building up my organic SEO rather than PPC.”

 

 

Was the redesign process worth it?

“I have been with Charternet since 2009. One of the most appealing things to me about continuing to work with them is that someone is always there – year in and year out – to pick up the phone. I could have saved money by going with a one-man shop or someone’s sister who moonlights as a designer but I would have lost much more in piece of mind!”

One of our favorite parts of Charleston Charter Fishing’s new website is the brand new, fully customizable booking calendar! This particular booking calendar allows for Charleston Charter Fishing to offer a fully responsive booking option on his site, shows full availability to potential clients, and the collection customer payment information while not actually charging them until the day of their charter (collection deposit is available also) all on a highly secure site! Below we briefly show the customer experience and administrative flexibility:

Front End:

 

Administrative side:

A huge thank you to Charleston Charter Fishing for taking the time to share their experiences with the Charternet team but let’s close it out with our favorite quote. “I wasn’t sure Charternet was right for me until…..I saw the bloopers at the end of the “Meet the team” video. I knew for sure then I would be in good hands.” – Capt. Geoff!

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART TWO | On-Going Website Maintenance & Marketing Strategies Drastically Improve Business

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

In part one of this series on Mainsail Yacht Charters, we talked about how on-going site maintenance has drastically improved user experience. If you haven’t read it already, jump on over and give it a quick read. Our custom integration with Central Yacht Agent really pushed his user experience to the next level and the access to instant information, while never leaving his site, drastically improved his conversion rate!

In part two of this series, we see how our marketing team continued to work with Kevin to ensure, with the upgrades to the site, that his marketing strategy was being updated as well – and the results have been nothing short of amazing. With the improvements made to the website, and specifically the specials page with integrated brochure, we are now sending more ads within Adwords to the specials page. In addition, we have updated the ad copy for our ads to highlight some of the features of the specials page and standout deals.

With more quality content on the specials page, the ‘quality scores” that determine the relevancy of ads, keywords, and landing page to our audience have improved. We now have numerous keywords with 10/10 quality scores which is the best possible rating you can get for a keyword! Higher quality scores means that we are more likely to outrank competitors. This means that we are able to rank higher on the Google SERPs for less money.

Check out the outstanding Google Adwords performance below. Plus all has been achieved with zero change to the budget:

  • 5% increase in conversions
  • 13% increase in clicks
  • 13% decrease in the cost per click
  • 28% increase in impressions

In Facebook, we have created visual advertisements for specific yacht specials on the specials page. We are now able to send ads directly to the yacht page on the Mainsail website that has the integrated brochure. Previously, we had Facebook ads going to the brochure website which was separate from Mainsail. Having the two integrated allows people to stay on the site longer, and explore all of the yacht details in one place. Plus, our Facebook ads have tons of audience engagement with people liking, sharing, and commenting on the ads on a daily basis.

Facebook conversions improve as well:

  • 5% increase in direct leads
  • 14% increase in clicks
  • 16% decrease in the cost per click
  • 24% increase in impressions

Overall, there was a 90% increase on people taking action on our Facebook ads which includes (likes, comments, shares, and clicks). Again, all while our total Facebook budget remained the same.  The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283

CUSTOMER SPOTLIGHT PART ONE | On-Going Website Maintenance Ensures Cutting Edge User Experience

By | Custom Content, Customer Spotlight, Marine Marketing, Pay Per Click Marketing, SEO Marketing, Website Design | No Comments

Websites are not printed marketing materials. You cannot just launch them and walk away. Your website, regardless of when it was designed, needs to be incrementally improved over time. What is needed is a maintenance schedule to ensure the best user-experience you can!

Long time client, Mainsail Yacht Charters, is a great example of exactly how on-going maintenance cannot only give customer’s a better experience, but can increase business rapidly! Over the last few years, we have continued to work with Kevin to ensure his website has the most modern technology guaranteeing a better user experience. More specifically, over this past month, we have implemented a brand new integration with his booking agent – Central Yacht Agent. The integration we built not only ensures that yacht searches and yacht brochures are fully accessible from the site, but more importantly that they are all contained within the site with the same look and feel as the existing site! This is crucial to a successful online SEO marketing strategy. Linking people off your site does nothing to grow your SEO results – which is exactly why Mainsail had us undertake this custom integration.

The CYA integration features a custom built layout for brochure XML feeds and yacht search results. You can see it in action below:

In short, this is a win for both the customer and a win for Mainsail Yacht Charters. The customers get a fantastic search experience and Mainsail’s business is converting at a much better rate! Kevin reported  that:

“January was a fantastic month. The best it has been a while! I am not sure if it is the new changes and integrations on the website, the ads you’ve been creating (more on this next week in part 2), or a combination of everything but what you’re doing is working very well! Keep up the great work!”

Interested in increasing traffic to your site? Time to modernize your site and deliver the right 1st impression? At Charternet Web Solutions we deliver sites that offer easy navigation, making the redesigned websites both human and search engine friendly. We take pride in offering responsive design, a necessity for businesses to connect effectively to the smart phones and devices that are quickly replacing the desktop/laptop.  Contact us today to get started!

Charternet Web Solutions
Dedicated to Keeping You on the Water
www.charternetwebsolutions.com
844.866.9283